{"id":18337,"date":"2023-07-11T16:48:24","date_gmt":"2023-07-11T14:48:24","guid":{"rendered":"https:\/\/trilogi.com\/blog\/google-analytics-4-vs-universal-analytics-per-que-no-coincideixen-les-dades\/"},"modified":"2026-10-23T18:21:48","modified_gmt":"2026-10-23T16:21:48","slug":"google-analytics-4-vs-universal-analytics-per-que-no-coincideixen-les-dades","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-vs-universal-analytics-per-que-no-coincideixen-les-dades\/","title":{"rendered":"Google Analytics 4 vs. Universal Analytics: per qu\u00e8 no coincideixen les dades?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Des del llan\u00e7ament de <a href=\"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-5-consells-per-treuren-el-maxim-profit\/\">Google Analytics 4<\/a> (GA4) l\u2019octubre del 2020, molts professionals del m\u00e0rqueting digital i propietaris de llocs web han notat difer\u00e8ncies significatives entre les dades que mostra GA4 i les del seu predecessor, Universal Analytics (UA). Per\u00f2 per qu\u00e8 no coincideixen les dades? Vegem-ne algunes de les raons clau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Difer\u00e8ncies en la recopilaci\u00f3 i el processament de dades<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 i UA es diferencien fonamentalment en la manera com recopilen, processen i informen de les dades. Mentre que UA es basa en sessions i p\u00e0gines vistes, GA4 se centra en els esdeveniments i els usuaris. Aix\u00f2 significa que les m\u00e8triques \u00abequivalents\u00bb entre les dues versions es calculen de manera diferent, cosa que pot provocar discrep\u00e0ncies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Difer\u00e8ncies en l\u2019atribuci\u00f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA utilitza un model d\u2019atribuci\u00f3 d\u2019\u00faltim clic no directe, \u00e9s a dir, atribueix la conversi\u00f3 a l\u2019\u00faltima font de tr\u00e0nsit que no \u00e9s directa. En canvi, GA4 utilitza un model d\u2019atribuci\u00f3 d\u2019\u00faltim clic i atribueix la conversi\u00f3 a l\u2019\u00faltima font de tr\u00e0nsit, encara que sigui directa. Aquesta difer\u00e8ncia en l\u2019atribuci\u00f3 pot provocar discrep\u00e0ncies en les dades de conversi\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Difer\u00e8ncies en les m\u00e8triques d\u2019usuaris actius<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA calcula els usuaris actius diaris, setmanals i mensuals a partir de les sessions. GA4, en canvi, utilitza un enfocament m\u00e9s centrat en l\u2019usuari i compta els usuaris que interactuen amb el lloc de qualsevol manera durant el per\u00edode de temps especificat. Aix\u00f2 pot provocar una discrep\u00e0ncia en les dades d\u2019usuaris actius.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Configuraci\u00f3 d\u2019esdeveniments i p\u00e0gines vistes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A GA4, totes les interaccions es tracten com a esdeveniments, incloses les p\u00e0gines vistes. A UA, les p\u00e0gines vistes i els esdeveniments es tracten de manera diferent. A m\u00e9s, GA4 registra autom\u00e0ticament certs esdeveniments que UA no registra. Aquestes difer\u00e8ncies poden provocar discrep\u00e0ncies en les dades de p\u00e0gines vistes i d\u2019esdeveniments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El seguiment de les sessions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA defineix una sessi\u00f3 com un per\u00edode d\u2019interacci\u00f3 cont\u00ednua amb el lloc web que acaba despr\u00e9s de 30 minuts d\u2019inactivitat. GA4, en canvi, considera que una sessi\u00f3 acaba despr\u00e9s de 30 minuts d\u2019inactivitat o a mitjanit. Aquesta difer\u00e8ncia pot provocar una discrep\u00e0ncia en les dades de les sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resum, les difer\u00e8ncies entre GA4 i UA es deuen a canvis fonamentals en la manera com es recopilen, processen i informen les dades. Tot i que aix\u00f2 pot provocar discrep\u00e0ncies, GA4 ofereix una visi\u00f3 m\u00e9s completa i centrada en l\u2019usuari que pot ajudar els professionals del m\u00e0rqueting a entendre millor el comportament dels usuaris i a optimitzar les seves estrat\u00e8gies de m\u00e0rqueting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des del llan\u00e7ament de Google Analytics 4 (GA4) l\u2019octubre del 2020, molts professionals del m\u00e0rqueting digital i propietaris de llocs web han notat difer\u00e8ncies significatives entre les dades que mostra GA4 i les del seu predecessor, Universal Analytics (UA). Per\u00f2 per qu\u00e8 no coincideixen les dades? Vegem-ne algunes de les raons clau. Difer\u00e8ncies en la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16507,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4 vs. Universal Analytics: per qu\u00e8 no coincideixen les dades? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 vs. Universal Analytics. Per qu\u00e8 no coincideixen les dades? 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