{"id":18334,"date":"2026-10-16T13:34:07","date_gmt":"2026-10-16T11:34:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/industrial-b2b-ecommerce-how-to-digitize-sales-to-trade-customers\/"},"modified":"2026-10-23T18:15:53","modified_gmt":"2026-10-23T16:15:53","slug":"industrial-b2b-ecommerce-how-to-digitize-sales-to-trade-customers","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/industrial-b2b-ecommerce-how-to-digitize-sales-to-trade-customers\/","title":{"rendered":"Industrial B2B eCommerce: how to digitize sales to trade customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">According to Spain\u2019s INE, Spanish manufacturing sold \u20ac197,941 million through eCommerce in 2024. But only 27.5% of industrial companies with 10 or more employees sell online: more than seven in ten still don\u2019t. For a manufacturer or distributor, that\u2019s a huge competitive opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Start with how orders come in today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before choosing technology, measure: how many orders come in by email, phone or sales rep, how long it takes to enter them into the ERP and how many errors they cause. That\u2019s the first return on a B2B portal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. A B2B portal, not a B2C store with hidden prices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Industrial customers need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Private access with their pricing, discounts and payment terms.<\/li>\n\n<li>Quick ordering by part number, list import and reorders.<\/li>\n\n<li>Stock by warehouse and real lead times.<\/li>\n\n<li>Order history, delivery notes and invoices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can try a quick-order example on our <a href=\"https:\/\/trilogi.com\/en\/industry-sector\/\">industry sector<\/a> page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. ERP integration: the key to ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers, pricing, stock, orders and invoices must be synced with your ERP. Without integration, the portal creates work instead of saving it. It\u2019s the part that adds the most value and requires the most care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Complete technical product data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Attributes, compatibility, drawings and datasheets. A PIM centralizes the information and publishes it to the portal, catalogs and marketplaces. With good data, attribute search finds the exact part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Choose the right platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every B2B project is different. We evaluate using eight criteria: time to launch, features, integration, adaptability, security, SLA, dependencies and total cost. If you want to compare options, here\u2019s our analysis of <a href=\"https:\/\/trilogi.com\/blog\/en\/the-10-best-b2b-ecommerce-platforms-in-spain-2027\/\">B2B eCommerce platforms in Spain<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Get customers on board<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A portal doesn\u2019t get used just because it exists. Invite your customers, train your sales team to recommend it and offer perks to those who order online: priority picking or special terms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Win new customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The portal is also an acquisition tool: technical SEO by part number and application, LinkedIn and <a href=\"https:\/\/trilogi.com\/blog\/en\/how-to-build-a-b2b-prospecting-system-with-ai-agents-that-generates-real\/\">B2B prospecting with AI Agents<\/a> to open conversations with the right companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitizing industrial sales is one of the investments with the clearest return: less manual work, fewer errors and customers who buy more and more often. The key is to integrate the portal well with the ERP and support customers through the change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At TRILOGI we are a <a href=\"https:\/\/trilogi.com\/en\/industry-sector\/\">B2B marketing and eCommerce agency for industrial companies<\/a> and have worked with companies such as JBC, Visa, Akua, Empypro and Alianza Logistics. If you want to digitize your sales, let\u2019s talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry already sells online, but only some companies do. We review how to digitize industrial B2B sales: portal, quick ordering, ERP integration and lead generation.<\/p>\n","protected":false},"author":4,"featured_media":18104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2519],"tags":[],"class_list":["post-18334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industrial B2B eCommerce: how to digitize sales to trade customers | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"How industrial manufacturers and distributors can digitize sales with a B2B portal: quick ordering, customer pricing, ERP, PIM and customer acquisition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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