{"id":18319,"date":"2023-07-31T13:16:51","date_gmt":"2023-07-31T11:16:51","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-afectara-la-desaparicio-de-les-third-party-cookies-el-teu-ecommerce-el\/"},"modified":"2026-10-23T18:21:26","modified_gmt":"2026-10-23T16:21:26","slug":"com-afectara-la-desaparicio-de-les-third-party-cookies-el-teu-ecommerce-el","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-afectara-la-desaparicio-de-les-third-party-cookies-el-teu-ecommerce-el\/","title":{"rendered":"Com afectar\u00e0 la desaparici\u00f3 de les Third Party Cookies el teu eCommerce el 2024"},"content":{"rendered":"\n

En el m\u00f3n vertigin\u00f3s de l\u2019eCommerce i el m\u00e0rqueting digital, \u00e9s crucial anar sempre un pas per davant i anticipar-se als canvis que s\u2019acosten. Un dels canvis m\u00e9s significatius que hem d\u2019estar preparats per afrontar \u00e9s la desaparici\u00f3 de les Third Party Cookies, prevista per a l\u2019any 2024.<\/p>\n\n\n\n

Les Third Party Cookies han estat una eina clau per a la recopilaci\u00f3 de dades i el seguiment d\u2019usuaris a internet durant molts anys. Permeten als anunciants rastrejar el comportament dels usuaris en diferents llocs web, cosa que ha facilitat la personalitzaci\u00f3 d\u2019anuncis i l\u2019optimitzaci\u00f3 de les estrat\u00e8gies de m\u00e0rqueting.<\/p>\n\n\n\n

Tanmateix, amb la creixent preocupaci\u00f3 per la privacitat i la protecci\u00f3 de dades, els navegadors web m\u00e9s populars, com Google Chrome i Safari, han decidit deshabilitar aquestes galetes de tercers. Aix\u00f2 significa que els m\u00e8todes actuals de seguiment i segmentaci\u00f3 d\u2019usuaris hauran d\u2019evolucionar.<\/p>\n\n\n\n

Aleshores, com afectar\u00e0 aquesta desaparici\u00f3 de les Third Party Cookies el teu eCommerce? Aqu\u00ed tens algunes consideracions clau:<\/p>\n\n\n\n

P\u00e8rdua de dades d\u2019usuaris<\/h2>\n\n\n\n

Les Third Party Cookies han estat una font d\u2019informaci\u00f3 inestimable sobre els usuaris, les seves prefer\u00e8ncies i els seus comportaments. Sense elles, haur\u00e0s de buscar noves maneres d\u2019obtenir dades rellevants per entendre la teva audi\u00e8ncia i personalitzar-ne l\u2019experi\u00e8ncia al teu lloc web.<\/p>\n\n\n\n

Menys precisi\u00f3 en la segmentaci\u00f3 d\u2019usuaris<\/h2>\n\n\n\n

Les galetes de tercers han perm\u00e8s als anunciants segmentar els usuaris en funci\u00f3 dels seus interessos i comportaments previs. Sense elles, ser\u00e0 m\u00e9s dif\u00edcil oferir anuncis espec\u00edfics i rellevants a cada usuari, cosa que pot afectar l\u2019efectivitat de les teves campanyes publicit\u00e0ries.<\/p>\n\n\n\n

M\u00e9s enfocament en les First Party Data<\/h2>\n\n\n\n

La desaparici\u00f3 de les Third Party Cookies posa en relleu la import\u00e0ncia d\u2019utilitzar i cultivar la teva pr\u00f2pia base de dades d\u2019usuaris (First Party Data<\/a>). Aix\u00f2 inclou la informaci\u00f3 que recopiles directament dels teus clients, com ara registres de compres, prefer\u00e8ncies i dades demogr\u00e0fiques. L\u2019\u00fas estrat\u00e8gic de les dades de primera m\u00e0 esdev\u00e9 fonamental per entendre la teva audi\u00e8ncia i personalitzar-ne les experi\u00e8ncies.<\/p>\n\n\n\n

Noves t\u00e8cniques de seguiment<\/h2>\n\n\n\n

A mesura que les Third Party Cookies desapareguin, sorgiran noves t\u00e8cniques i tecnologies per continuar rastrejant i recopilant dades d\u2019usuaris d\u2019una manera m\u00e9s \u00e8tica i transparent. \u00c9s possible que vegem un augment de l\u2019\u00fas de solucions basades en el consentiment, com els identificadors unificats i altres formes de seguiment basades en el perm\u00eds expl\u00edcit de l\u2019usuari.<\/p>\n\n\n\n

Adaptaci\u00f3 de les estrat\u00e8gies de m\u00e0rqueting<\/h2>\n\n\n\n

Amb la desaparici\u00f3 de les Third Party Cookies, \u00e9s essencial repensar i adaptar les teves estrat\u00e8gies de m\u00e0rqueting. Aix\u00f2 pot incloure un enfocament m\u00e9s gran en la construcci\u00f3 de relacions s\u00f2lides amb els teus clients, l\u2019\u00fas de contingut rellevant i personalitzat i l\u2019optimitzaci\u00f3 de l\u2019experi\u00e8ncia de l\u2019usuari al teu lloc web.<\/p>\n\n\n\n

En resum, la desaparici\u00f3 de les Third Party Cookies el 2024 suposa un canvi significatiu en el panorama de l\u2019eCommerce i el m\u00e0rqueting digital. Per mantenir-se competitius, els negocis online s\u2019hauran de preparar i trobar noves maneres de recopilar dades, segmentar usuaris i personalitzar experi\u00e8ncies. Adaptar-se a aquests canvis portar\u00e0 noves oportunitats per connectar amb els clients i construir relacions s\u00f2lides en el futur digital.<\/p>\n\n\n\n

Recorda que el futur \u00e9s ara i \u00e9s crucial estar preparats. Prepara\u2019t per al futur de l\u2019eCommerce!<\/p>\n","protected":false},"excerpt":{"rendered":"

En el m\u00f3n vertigin\u00f3s de l\u2019eCommerce i el m\u00e0rqueting digital, \u00e9s crucial anar sempre un pas per davant i anticipar-se als canvis que s\u2019acosten. Un dels canvis m\u00e9s significatius que hem d\u2019estar preparats per afrontar \u00e9s la desaparici\u00f3 de les Third Party Cookies, prevista per a l\u2019any 2024. Les Third Party Cookies han estat una […]<\/p>\n","protected":false},"author":2,"featured_media":16694,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nCom afectar\u00e0 la desaparici\u00f3 de les Third Party Cookies el teu eCommerce el 2024 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com afectar\u00e0 la desaparici\u00f3 de les Third Party Cookies el teu eCommerce el 2024. 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