{"id":18314,"date":"2023-08-31T12:02:29","date_gmt":"2023-08-31T10:02:29","guid":{"rendered":"https:\/\/trilogi.com\/blog\/desglossant-el-google-core-update-dagost-de-2023-el-que-has-de-saber\/"},"modified":"2026-10-23T18:21:14","modified_gmt":"2026-10-23T16:21:14","slug":"desglossant-el-google-core-update-dagost-de-2023-el-que-has-de-saber","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/desglossant-el-google-core-update-dagost-de-2023-el-que-has-de-saber\/","title":{"rendered":"Desglossant el Google Core Update d\u2019agost de 2023: el que has de saber"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google ha llan\u00e7at la seva darrera actualitzaci\u00f3 important de l\u2019algoritme de cerca, coneguda com el \u00abGoogle Core Update d\u2019agost de 2023\u00bb. Aquesta actualitzaci\u00f3 ha tingut un impacte significatiu en els resultats de cerca i ha deixat molts propietaris d\u2019eCommerce i professionals del m\u00e0rqueting digital buscant respostes. En aquest post analitzarem en detall qu\u00e8 \u00e9s el Google Core Update, com ha afectat les classificacions de cerca i quines mesures es poden prendre per adaptar-se a aquests canvis.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Today we released the August 2023 core update. We&#39;ll update our ranking release history page when the rollout is complete: <a href=\"https:\/\/t.co\/sQ5COfdNcb\">https:\/\/t.co\/sQ5COfdNcb<\/a><\/p>&mdash; Google Search Central (@googlesearchc) <a href=\"https:\/\/x.com\/googlesearchc\/status\/1694041614950293948?ref_src=twsrc%5Etfw\">August 22, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el Google Core Update?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Google Core Update \u00e9s una revisi\u00f3 important de l\u2019algoritme de cerca de Google que t\u00e9 com a objectiu millorar la qualitat dels resultats de cerca per als usuaris. Aquestes actualitzacions no se centren en un aspecte concret del lloc web, com les actualitzacions de velocitat de p\u00e0gina o les penalitzacions per enlla\u00e7os, sin\u00f3 que afecten \u00e0mpliament la manera com Google classifica i mostra els llocs als seus resultats de cerca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacte en les classificacions de cerca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Google Core Update d\u2019agost de 2023 ha tingut un impacte significatiu en el <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO<\/a>. Alguns llocs web han experimentat millores dr\u00e0stiques en visibilitat i tr\u00e0nsit, mentre que d\u2019altres han patit una caiguda notable en les seves posicions de cerca. El que fa que aquesta actualitzaci\u00f3 sigui un repte \u00e9s que no se centra en un problema concret, de manera que \u00e9s dif\u00edcil identificar-hi una soluci\u00f3 r\u00e0pida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u2019ha observat un augment de la volatilitat en les classificacions SERP en comparaci\u00f3 amb les setmanes anteriors a l\u2019actualitzaci\u00f3. Els resultats en ordinadors mostren un SEM (Search Engine Market Share, o quota de mercat dels motors de cerca) de 10 sobre 10, cosa que indica una alteraci\u00f3 substancial en el posicionament dels llocs web. Aix\u00f2 suggereix que diversos llocs han experimentat canvis significatius en la seva visibilitat als resultats de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u2019\u00e0mbit m\u00f2bil, la situaci\u00f3 \u00e9s similar per\u00f2 una mica menys impactant, amb un SEM de 7,0 sobre 10. Tot i que la volatilitat no \u00e9s tan alta com en la versi\u00f3 d\u2019escriptori, continua sent una indicaci\u00f3 clara que el Google Core Update ha tingut un efecte notable en les classificacions de cerca m\u00f2bil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efectes en la visibilitat global<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els efectes del Google Core Update es fan encara m\u00e9s evidents quan s\u2019observen les m\u00e8triques de visibilitat global. En el cas dels Estats Units, les m\u00e8triques de visibilitat que aporta SemRush es disparen fins a un sorprenent 9,1 sobre 10, cosa que suggereix que l\u2019actualitzaci\u00f3 est\u00e0 tenint un impacte especialment fort en el mercat nord-americ\u00e0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"464\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-core-update-august-2023.png\" alt=\"\" class=\"wp-image-16718\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-core-update-august-2023.png 848w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-core-update-august-2023-300x164.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-core-update-august-2023-768x420.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Preparaci\u00f3 i adaptaci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Davant d\u2019aquesta alta volatilitat en les classificacions SERP i SEM, \u00e9s fonamental que els propietaris de llocs web i els professionals del m\u00e0rqueting digital estiguin preparats per adaptar-se a aquests canvis. Aqu\u00ed tens algunes accions clau que es poden prendre:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li><strong>Seguiment continu:<\/strong> fes un seguiment constant de les fluctuacions en les classificacions de cerca per identificar tend\u00e8ncies i patrons.<\/li>\n\n\n\n<li><strong>An\u00e0lisi de dades:<\/strong> examina amb atenci\u00f3 les teves anal\u00edtiques i m\u00e8triques per identificar qualsevol impacte en el tr\u00e0nsit, el temps al lloc i altres indicadors clau.<\/li>\n\n\n\n<li><strong>Optimitzaci\u00f3 de contingut:<\/strong> assegura\u2019t que el teu contingut sigui rellevant, d\u2019alta qualitat i que respongui a les intencions de cerca dels usuaris.<\/li>\n\n\n\n<li><strong>Experi\u00e8ncia d\u2019usuari:<\/strong> millora la velocitat de c\u00e0rrega, la usabilitat i l\u2019accessibilitat del teu lloc tant en ordinadors com en dispositius m\u00f2bils.<\/li>\n\n\n\n<li><strong>Diversificaci\u00f3 del tr\u00e0nsit:<\/strong> no depenguis \u00fanicament del tr\u00e0nsit org\u00e0nic. Explora altres fonts de tr\u00e0nsit com les xarxes socials, el <a href=\"https:\/\/trilogi.com\/ca\/agencia-connectif-marketing-automation\/\">marketing automation<\/a> i el m\u00e0rqueting de continguts.<\/li>\n\n\n\n<li><strong>Estar al dia:<\/strong> mant\u00e9n-te informat sobre les tend\u00e8ncies de SEO i les millors pr\u00e0ctiques per adaptar-te als canvis de l\u2019algoritme.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Com adaptar-se als canvis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Davant d\u2019una actualitzaci\u00f3 important com aquesta, \u00e9s important prendre mesures meditades:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li><strong>Revisa el teu contingut:<\/strong> assegura\u2019t que sigui rellevant, prec\u00eds i \u00fatil per als usuaris. Evita el contingut duplicat o de baixa qualitat.<\/li>\n\n\n\n<li><strong>Millora l\u2019experi\u00e8ncia de l\u2019usuari:<\/strong> optimitza la velocitat de c\u00e0rrega del teu lloc, assegura\u2019t que sigui f\u00e0cil de navegar i que ofereixi una experi\u00e8ncia agradable en dispositius m\u00f2bils.<\/li>\n\n\n\n<li><strong>Audita els teus enlla\u00e7os:<\/strong> elimina o fes disavow dels enlla\u00e7os t\u00f2xics o de baixa qualitat i busca oportunitats per obtenir enlla\u00e7os de llocs rellevants i fiables.<\/li>\n\n\n\n<li><strong>Sigues pacient:<\/strong> despr\u00e9s d\u2019una actualitzaci\u00f3 important, les classificacions poden fluctuar. \u00c9s important donar temps a Google perqu\u00e8 indexi i avalu\u00ef els canvis que hagis fet al teu lloc.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3, el Google Core Update d\u2019agost de 2023 ha tingut un impacte significatiu en els resultats de cerca i en les estrat\u00e8gies de SEO. Estar informat sobre les millors pr\u00e0ctiques de SEO i adaptar-se als canvis de l\u2019algoritme \u00e9s essencial per mantenir i millorar les classificacions de cerca al llarg del temps. Recorda que la paci\u00e8ncia i l\u2019adaptabilitat s\u00f3n clau en el m\u00f3n del SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ha llan\u00e7at la seva darrera actualitzaci\u00f3 important de l\u2019algoritme de cerca, coneguda com el \u00abGoogle Core Update d\u2019agost de 2023\u00bb. Aquesta actualitzaci\u00f3 ha tingut un impacte significatiu en els resultats de cerca i ha deixat molts propietaris d\u2019eCommerce i professionals del m\u00e0rqueting digital buscant respostes. En aquest post analitzarem en detall qu\u00e8 \u00e9s el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16721,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desglossant el Google Core Update d\u2019agost de 2023: el que has de saber | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google ha llan\u00e7at la seva darrera actualitzaci\u00f3 important de l\u2019algoritme de cerca. 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