{"id":18309,"date":"2023-11-06T13:18:14","date_gmt":"2023-11-06T12:18:14","guid":{"rendered":"https:\/\/trilogi.com\/blog\/bones-practiques-seo-per-a-un-black-friday-dexit\/"},"modified":"2026-10-23T18:20:58","modified_gmt":"2026-10-23T16:20:58","slug":"bones-practiques-seo-per-a-un-black-friday-dexit","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/bones-practiques-seo-per-a-un-black-friday-dexit\/","title":{"rendered":"Bones pr\u00e0ctiques SEO per a un Black Friday d\u2019\u00e8xit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tenir bones pr\u00e0ctiques de <strong>SEO<\/strong> <strong>per al Black Friday<\/strong> \u00e9s fonamental perqu\u00e8 les empreses vegin, aquest dia, com augmenten les vendes i els clients potencials acaben convertint-se en fidels. Per aix\u00f2, en aquest article parlarem d\u2019alguns suggeriments que poden ser perfectes per ajudar-te el divendres m\u00e9s negre de l\u2019any.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La millor estrat\u00e8gia de SEO per al Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quina <strong><a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">estrat\u00e8gia de SEO<\/a> per al Black Friday<\/strong> pot ser m\u00e9s interessant? A continuaci\u00f3 parlarem d\u2019alguns aspectes clau per millorar aquest \u00e0mbit de l\u2019empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenir bones <em>keywords<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, els usuaris troben els productes i serveis que volen a trav\u00e9s de les <strong>paraules clau<\/strong> que fan servir. Per aix\u00f2, \u00e9s crucial fer una bona investigaci\u00f3 per millorar el tr\u00e0nsit i que els clients ens puguin trobar quan vulguin consumir el que oferim. Aix\u00f2 s\u00ed, hem de tenir en compte que les <em>keywords<\/em> que busquem no tracten sobre els nostres productes, sin\u00f3 sobre el Black Friday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crear una URL per a aquesta campanya<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes empreses s\u2019equivoquen creant <strong>una p\u00e0gina nova cada any<\/strong> per a aquestes dates. Aquesta decisi\u00f3 \u00e9s un error. El millor \u00e9s crear una URL que fem servir cada any en aquest divendres. Aix\u00ed, s\u2019anir\u00e0 posicionant i guanyar\u00e0 posicions als cercadors m\u00e9s coneguts. Per fer-ho, cal tenir en compte que no ha de portar l\u2019any. Aqu\u00ed tens l\u2019exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>www.descuentosyofertas.com\/black-friday-2023: aquesta seria la forma incorrecta.<\/li>\n\n\n\n<li>www.descuentosyofertas.com\/black-fiday: aquesta \u00e9s la forma id\u00f2nia per mantenir la p\u00e0gina i no haver-la d\u2019eliminar quan passi la data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Per <strong>actualitzar l\u2019any<\/strong> i que els usuaris vegin que la informaci\u00f3 i els preus estan actualitzats, sempre podem <strong>modificar el t\u00edtol<\/strong>. Tindr\u00e0 el mateix efecte, per\u00f2 sense haver d\u2019indexar-se cada any.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generar tr\u00e0nsit des de les xarxes socials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 la p\u00e0gina tingui m\u00e9s visites i tr\u00e0nsit i els cercadors s\u00e0piguen que existeix i t\u00e9 autoritat de domini, hem d\u2019aprofitar tot el que tenim a l\u2019abast. Com? Podem fer servir les <strong>xarxes socials<\/strong> per generar moviment i que els usuaris arribin des d\u2019all\u00e0 a la URL del Black Friday. Ara b\u00e9, no podem comen\u00e7ar la mateixa setmana de la data assenyalada. L\u2019octubre seria un bon moment per iniciar el moviment d\u2019aquesta campanya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aconseguir els correus dels usuaris abans de la campanya<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per oferir una bona experi\u00e8ncia i que els clients arribin r\u00e0pidament a la p\u00e0gina, l\u2019ideal \u00e9s tenir els seus correus per anar-los avisant. Com aconseguir-los? Oferir descomptes per a aquest dia concret pot ser una bona manera d\u2019encertar-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicar un bon <strong>SEO per al Black Friday<\/strong> forma part de l\u2019\u00e8xit del <em>m\u00e0rqueting<\/em> de les empreses el dia dels descomptes i les promocions. Amb aquestes pr\u00e0ctiques, ser\u00e0 senzill tenir la millor campanya possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenir bones pr\u00e0ctiques de SEO per al Black Friday \u00e9s fonamental perqu\u00e8 les empreses vegin, aquest dia, com augmenten les vendes i els clients potencials acaben convertint-se en fidels. Per aix\u00f2, en aquest article parlarem d\u2019alguns suggeriments que poden ser perfectes per ajudar-te el divendres m\u00e9s negre de l\u2019any. La millor estrat\u00e8gia de SEO per [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16814,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bones pr\u00e0ctiques SEO per a un Black Friday d\u2019\u00e8xit | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Quina estrat\u00e8gia de SEO per al Black Friday pot ser m\u00e9s interessant? 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