{"id":18308,"date":"2023-11-07T17:27:07","date_gmt":"2023-11-07T16:27:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-millorar-les-teves-campanyes-de-performance-max-de-google-ads-amb-la\/"},"modified":"2026-10-23T18:20:53","modified_gmt":"2026-10-23T16:20:53","slug":"com-millorar-les-teves-campanyes-de-performance-max-de-google-ads-amb-la","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-millorar-les-teves-campanyes-de-performance-max-de-google-ads-amb-la\/","title":{"rendered":"Com millorar les teves campanyes de Performance Max de Google Ads amb la nova funcionalitat \u2018Search Themes\u2019"},"content":{"rendered":"\n

Les campanyes de Performance Max<\/strong> o PMAX van suposar un gran salt per als professionals del m\u00e0rqueting<\/em>. Gr\u00e0cies a elles vam poder rec\u00f3rrer a l\u2019automatitzaci\u00f3 i la IA per mostrar els nostres anuncis a un perfil m\u00e9s espec\u00edfic i amb m\u00e9s possibilitats de conversi\u00f3. Per continuar augmentant-ne l\u2019efici\u00e8ncia a totes les plataformes, Google ha presentat Search Themes<\/strong>, i a Trilogi, com a ag\u00e8ncia partner Premier<\/a>, us expliquem com funcionen i com aplicar-los a la vostra estrat\u00e8gia actual. <\/p>\n\n\n\n

Search Themes, una millora encara en beta<\/h2>\n\n\n\n

La traducci\u00f3 d\u2019aquest terme \u00e9s \u00abtema de cerca\u00bb i el seu objectiu principal \u00e9s proporcionar informaci\u00f3 a la IA que hi ha darrere de les campanyes Performance de Google Ads<\/strong>. Es tracta d\u2019omplir els buits d\u2019informaci\u00f3 per arribar a un p\u00fablic objectiu m\u00e9s concret, dins de totes les possibilitats d\u2019anuncis que ofereixen Google i les seves diferents plataformes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Com funciona aquesta nova eina<\/h3>\n\n\n\n

Per posar en marxa aquesta funcionalitat \u00e9s imprescindible con\u00e8ixer-ne el funcionament. El primer \u00e9s saber quin tipus d\u2019informaci\u00f3 hi abocarem; s\u2019hauria de centrar en dos punts:<\/p>\n\n\n\n

    \n
  • El client<\/strong>: la informaci\u00f3 que coneguem sobre el nostre client m\u00e9s habitual i que podem aportar a partir de la nostra experi\u00e8ncia o de les dades recopilades a la botiga f\u00edsica.<\/li>\n\n\n\n
  • Interns<\/strong>: coneixements sobre l\u2019empresa o el nostre producte que seran rellevants per a l\u2019usuari que veur\u00e0 el nostre anunci.<\/li>\n<\/ul>\n\n\n\n

    Hi ha unes particularitats d\u2019aquests termes que cal con\u00e8ixer per utilitzar-los adequadament.<\/p>\n\n\n\n

      \n
    • Es poden afegir fins a 25 temes per grup de recursos.<\/li>\n\n\n\n
    • El seu \u00fas \u00e9s opcional.<\/li>\n\n\n\n
    • La IA \u00e9s capa\u00e7 de respectar les exclusions de marca en les KW negatives.<\/li>\n\n\n\n
    • Els resultats d\u2019aquests termes es redirigiran a la landing<\/em> indicada pel professional.<\/li>\n\n\n\n
    • Es podran consultar les dades obtingudes fins i tot a nivell de termes de cerca.<\/li>\n<\/ul>\n\n\n\n

      Beneficis d\u2019incloure aquests termes a la campanya<\/h2>\n\n\n\n

      Amb aquesta nova funcionalitat s\u2019aconsegueix augmentar l\u2019abast als consumidors en tota mena de canals. La seva aplicaci\u00f3 \u00e9s especialment rellevant en l\u2019\u00e0mbit dels resultats de cerca, ja que permet especificar de manera m\u00e9s eficient el target<\/em> objectiu.<\/p>\n\n\n\n

      A m\u00e9s, aquest tipus d\u2019informaci\u00f3 ajuda la IA de Performance Max<\/strong> a aprendre sobre l\u2019empresa i sobre determinats clients dels quals li costa m\u00e9s obtenir informaci\u00f3.<\/p>\n\n\n\n

      Per aconseguir aquests beneficis \u00e9s fonamental cobrir els buits seg\u00fcents:<\/p>\n\n\n\n

        \n
      • La p\u00e0gina de destinaci\u00f3 no t\u00e9 detalls ni les \u00faltimes actualitzacions dels productes que s\u2019ofereixen.<\/li>\n\n\n\n
      • Ens trobem amb usuaris nous despr\u00e9s d\u2019obrir un mercat nou.<\/li>\n\n\n\n
      • El llan\u00e7ament d\u2019una nova promoci\u00f3 per a una temporada en qu\u00e8 no tenim un bon historial de rendiment.<\/li>\n\n\n\n
      • Ampliar l\u2019abast de Performance Max incloent-hi l\u2019historial de cerca.<\/li>\n<\/ul>\n\n\n\n

        Els Search Themes s\u00f3n una eina perfecta per optimitzar i millorar les campanyes de Performance Max<\/strong>. Gr\u00e0cies a ells, es cobreixen els buits d\u2019informaci\u00f3 perqu\u00e8 la IA aprengui i pugui millorar les conversions dels anuncis.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Les campanyes de Performance Max o PMAX van suposar un gran salt per als professionals del m\u00e0rqueting. Gr\u00e0cies a elles vam poder rec\u00f3rrer a l\u2019automatitzaci\u00f3 i la IA per mostrar els nostres anuncis a un perfil m\u00e9s espec\u00edfic i amb m\u00e9s possibilitats de conversi\u00f3. Per continuar augmentant-ne l\u2019efici\u00e8ncia a totes les plataformes, Google ha presentat […]<\/p>\n","protected":false},"author":2,"featured_media":16824,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nCom millorar les teves campanyes de Performance Max de Google Ads amb la nova funcionalitat \u2018Search Themes\u2019 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google ha presentat Search Themes, i a Trilogi, com a ag\u00e8ncia partner Premier, t\u2019expliquem com funcionen. 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