{"id":18307,"date":"2023-11-07T18:03:54","date_gmt":"2023-11-07T17:03:54","guid":{"rendered":"https:\/\/trilogi.com\/blog\/ecommerce-manager-que-es-i-quines-son-les-seves-funcions\/"},"modified":"2026-10-23T18:20:52","modified_gmt":"2026-10-23T16:20:52","slug":"ecommerce-manager-que-es-i-quines-son-les-seves-funcions","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/ecommerce-manager-que-es-i-quines-son-les-seves-funcions\/","title":{"rendered":"eCommerce Manager: qu\u00e8 \u00e9s i quines s\u00f3n les seves funcions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019<em><strong>eCommerce Manager<\/strong><\/em> \u00e9s una figura molt important a les empreses que venen <em>online<\/em>. La seva projecci\u00f3 creixent s\u2019explica en bona part per l\u2019impuls de l\u2019eCommerce despr\u00e9s de la pand\u00e8mia. En aquest <em>post<\/em> explicarem qu\u00e8 \u00e9s i quines s\u00f3n les seves funcions principals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s un <em>eCommerce Manager<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s el professional encarregat de gestionar l\u2019<strong>\u00e0rea d\u2019eCommerce<\/strong> d\u2019una empresa que ven, parcialment o totalment, <em>online<\/em>. Per aix\u00f2, \u00e9s una posici\u00f3 d\u2019alta responsabilitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s el t\u00e8cnic que s\u2019ocupa d\u2019<strong>estructurar<\/strong> aquest departament i de fer-ne el seguiment corresponent. D\u2019aquesta manera, es poden implantar pol\u00edtiques d\u2019optimitzaci\u00f3 de processos. A la pr\u00e0ctica, sol disposar d\u2019un <strong>equip multidisciplinari<\/strong>, \u00e9s a dir, agents d\u2019atenci\u00f3 al client, resoluci\u00f3 d\u2019incid\u00e8ncies, suport a les empreses de log\u00edstica, <a href=\"https:\/\/trilogi.com\/ca\/\">ag\u00e8ncia d\u2019eCommerce<\/a>, etc. La direcci\u00f3 i coordinaci\u00f3 de tot l\u2019equip en fan una figura rellevant en l\u2019organitzaci\u00f3 d\u2019una empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quines s\u00f3n les funcions d\u2019un <em>eCommerce Manager<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, expliquem les <strong>funcions d\u2019un<\/strong> <em><strong>eCommerce Manager<\/strong><\/em> m\u00e9s significatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desenvolupament de l\u2019estrat\u00e8gia<\/strong>. L\u2019<em>eCommerce<\/em> ha d\u2019estar basat en una estrat\u00e8gia amb visi\u00f3 a llarg termini. Ara b\u00e9, qu\u00e8 vol dir aix\u00f2? Establir uns objectius, el mercat objectiu al qual s\u2019adre\u00e7a i les t\u00e0ctiques que s\u2019han de dur a terme.<\/li>\n\n\n\n<li><strong>Gesti\u00f3 de la botiga <em>online<\/em><\/strong>. Els productes d\u2019una empresa han d\u2019estar constantment actualitzats, i se n\u2019hi han d\u2019afegir de nous. Aix\u00f2 implica aportar continguts t\u00e8cnics per a les fitxes que, a m\u00e9s, generin <em>engagement<\/em>. L\u2019objectiu \u00e9s augmentar la taxa de conversi\u00f3 i, per tant, que les vendes i els clients siguin cada vegada m\u00e9s. Per aix\u00f2, aquest professional tamb\u00e9 s\u2019ha d\u2019encarregar de la gesti\u00f3 de l\u2019inventari.<\/li>\n\n\n\n<li><strong>Tecnologia<\/strong>. Un negoci que ven <em>online<\/em> ha de comptar amb les millors plataformes tecnol\u00f2giques (web, <em>marketplace<\/em>, xarxes socials, etc.). Per exemple, que el web sigui f\u00e0cil de navegar i, per tant, que l\u2019experi\u00e8ncia d\u2019usuari resulti tan atractiva com sigui possible. Si l\u2019empresa encara no ha habilitat una plataforma de venda a internet, recomanem l\u2019assessorament d\u2019un professional per triar la millor.<\/li>\n\n\n\n<li><em><strong>M\u00e0rqueting<\/strong><\/em>. La gesti\u00f3 del <em>m\u00e0rqueting<\/em> (campanyes publicit\u00e0ries, promocions, etc.) \u00e9s essencial perqu\u00e8 la venda de productes online sigui tot un \u00e8xit. Per fer-ho, el <em>manager<\/em> ha de programar estrat\u00e8gies supervisant l\u2019equip intern de m\u00e0rqueting o l\u2019ag\u00e8ncia de m\u00e0rqueting digital que se n\u2019encarregui (<a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO<\/a>, SEM, <a href=\"https:\/\/trilogi.com\/ca\/agencia-connectif-marketing-automation\/\"><em>marketing<\/em> automation<\/a>, etc.).<\/li>\n\n\n\n<li><strong>Servei al client<\/strong>. Aquest t\u00e8cnic tamb\u00e9 s\u2019ha d\u2019encarregar que l\u2019atenci\u00f3 al client, pel que fa als productes que es venen <em>online<\/em>, sigui un referent. Per fer-ho, cal establir pol\u00edtiques per atendre les reclamacions i les consultes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3, la figura de l\u2019<strong><em>eCommerce Manager<\/em><\/strong> \u00e9s imprescindible en una empresa que vulgui potenciar la seva \u00e0rea de venda <em>online<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019eCommerce Manager \u00e9s una figura molt important a les empreses que venen online. La seva projecci\u00f3 creixent s\u2019explica en bona part per l\u2019impuls de l\u2019eCommerce despr\u00e9s de la pand\u00e8mia. En aquest post explicarem qu\u00e8 \u00e9s i quines s\u00f3n les seves funcions principals. Qu\u00e8 \u00e9s un eCommerce Manager? \u00c9s el professional encarregat de gestionar l\u2019\u00e0rea d\u2019eCommerce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16826,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Manager: qu\u00e8 \u00e9s i quines s\u00f3n les seves funcions | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La figura de l\u2019eCommerce Manager \u00e9s imprescindible en una empresa que vulgui potenciar la seva \u00e0rea de venda online. 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