{"id":18305,"date":"2023-11-13T09:24:13","date_gmt":"2023-11-13T08:24:13","guid":{"rendered":"https:\/\/trilogi.com\/blog\/google-analytics-4-analitica-predictiva-i-audiencies-per-fer-creixer-el\/"},"modified":"2026-10-23T18:20:47","modified_gmt":"2026-10-23T16:20:47","slug":"google-analytics-4-analitica-predictiva-i-audiencies-per-fer-creixer-el","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-analitica-predictiva-i-audiencies-per-fer-creixer-el\/","title":{"rendered":"Google Analytics 4: anal\u00edtica predictiva i audi\u00e8ncies per fer cr\u00e9ixer el teu eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el m\u00f3n de l\u2019eCommerce, l\u2019an\u00e0lisi de dades \u00e9s fonamental per entendre el comportament dels usuaris i prendre decisions estrat\u00e8giques. <a href=\"https:\/\/trilogi.com\/blog\/ca\/google-analytics-4-descobreix-les-noves-funcions-per-a-ecommerce\/\">Google Analytics 4<\/a> (GA4) \u00e9s una eina potent que ofereix capacitats d\u2019anal\u00edtica predictiva i audi\u00e8ncies avan\u00e7ades per ajudar-te a optimitzar el teu negoci online. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, explorarem les caracter\u00edstiques clau de GA4 i com les pots fer servir per millorar els teus resultats. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audi\u00e8ncies i segments a Google Analytics 4 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A GA4, els segments han evolucionat i ara es coneixen com a audi\u00e8ncies. Aquestes audi\u00e8ncies tenen un prop\u00f2sit m\u00e9s ampli, ja que han absorbit les funcions dels segments anteriors. Pots crear audi\u00e8ncies autom\u00e0tiques com \u00abAll users\u00bb o \u00abPurchasers\u00bb i tamb\u00e9 audi\u00e8ncies predictives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La intel\u00b7lig\u00e8ncia aplicada a les audi\u00e8ncies predictives et permet detectar possibles compradors i optimitzar les teves estrat\u00e8gies de m\u00e0rqueting. Tanmateix, cal tenir en compte que les audi\u00e8ncies predictives poden no estar disponibles per a totes les propietats i requereixen un volum suficient de dades. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per a qu\u00e8 serveix una audi\u00e8ncia a Google Analytics 4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les audi\u00e8ncies a GA4 tenen m\u00faltiples usos i beneficis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentar la teva audi\u00e8ncia total: pots dividir els usuaris en grups basats en diferents criteris per entendre millor el seu comportament.<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">Comparar comportaments: pots comparar el comportament de diferents audi\u00e8ncies al teu eCommerce per identificar patrons i oportunitats de millora.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">Exportar audi\u00e8ncies a Google Ads: pots exportar les teves audi\u00e8ncies a Google Ads per executar campanyes de rem\u00e0rqueting molt efectives.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\"><span style=\"font-size: revert; background-color: rgb(255, 255, 255);\">Detectar possibles compradors recurrents i nous: les audi\u00e8ncies predictives t\u2019ajuden a identificar usuaris amb probabilitat de fer una compra en els propers dies, aix\u00ed com els que podrien ser nous compradors.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e8triques predictives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 utilitza t\u00e8cniques d\u2019aprenentatge autom\u00e0tic (Machine Learning) per generar m\u00e8triques predictives que t\u2019ajuden a entendre el comportament de l\u2019usuari. Algunes de les m\u00e8triques predictives s\u00f3n:<ul><li>Probabilitat de compra<\/li><\/ul><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><ul><li>Probabilitat de compra a l\u2019aplicaci\u00f3<\/li><\/ul><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><ul><li>Probabilitat d\u2019abandonament<\/li><\/ul>Aquestes m\u00e8triques et permeten prendre decisions m\u00e9s informades i adaptar les teves estrat\u00e8gies en funci\u00f3 de les prefer\u00e8ncies i les accions dels teus usuaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemples pr\u00e0ctics d\u2019\u00fas d\u2019audi\u00e8ncies predictives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les audi\u00e8ncies predictives es poden fer servir en diverses estrat\u00e8gies per millorar els resultats de les teves campanyes de m\u00e0rqueting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanyes de rem\u00e0rqueting: adre\u00e7a\u2019t als usuaris que s\u00f3n a punt de fer una compra i converteix-los en clients. Un seguiment persuasiu a trav\u00e9s d\u2019una campanya de rem\u00e0rqueting ben elaborada pot donar l\u2019\u00faltim impuls necessari per completar el proc\u00e9s de compra.<\/li>\n\n\n\n<li>Campanyes de reenganxament: aprofita els usuaris propensos a canviar de botiga recordant-los el valor que ofereixes. Pots destacar la varietat de productes, la qualitat, el preu i les opcions d\u2019enviament i devoluci\u00f3 per tornar a connectar-hi i oferir-los ofertes especials.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Obtenir informaci\u00f3 sobre el valor del client al llarg del temps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 tamb\u00e9 et proporciona informes sobre el cicle de vida del client, cosa que t\u2019ajuda a entendre millor la relaci\u00f3 entre els usuaris i el teu eCommerce. Alguns informes rellevants s\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TVC (temps de vida del client): aquesta m\u00e8trica representa la suma dels ingressos generats per totes les fonts des de la data de creaci\u00f3 del compte.<\/li>\n\n\n\n<li>Durada de la interacci\u00f3 en el temps de vida del client: et mostra el temps que els usuaris han estat actius des de la seva primera visita al teu eCommerce.<\/li>\n\n\n\n<li>Transaccions en el temps de vida del client: aquest informe mostra el nombre total de compres fetes per cada usuari des de la seva primera visita.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Requisits i limitacions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per accedir a les audi\u00e8ncies predictives a GA4, has de complir certs requisits, com tenir un volum m\u00ednim de dades sostingut durant un per\u00edode determinat. A m\u00e9s, has de configurar correctament l\u2019esdeveniment \u00abpurchase\u00bb i habilitar les opcions de compartici\u00f3 de dades necess\u00e0ries. \u00c9s important tenir en compte que GA4 t\u00e9 un l\u00edmit de 100 audi\u00e8ncies per propietat i que pots publicar un m\u00e0xim de 100 audi\u00e8ncies a Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el m\u00f3n de l\u2019eCommerce, l\u2019an\u00e0lisi de dades \u00e9s fonamental per entendre el comportament dels usuaris i prendre decisions estrat\u00e8giques. Google Analytics 4 (GA4) \u00e9s una eina potent que ofereix capacitats d\u2019anal\u00edtica predictiva i audi\u00e8ncies avan\u00e7ades per ajudar-te a optimitzar el teu negoci online. A continuaci\u00f3, explorarem les caracter\u00edstiques clau de GA4 i com les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16844,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4: anal\u00edtica predictiva i audi\u00e8ncies per fer cr\u00e9ixer el teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En el m\u00f3n de l\u2019eCommerce, l\u2019an\u00e0lisi de dades \u00e9s fonamental per entendre el comportament dels usuaris i prendre decisions estrat\u00e8giques.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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