{"id":18304,"date":"2023-11-13T13:06:12","date_gmt":"2023-11-13T12:06:12","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estrategia-data-first-com-aprofitar-les-dades-del-teu-ecommerce-per-vendre-2\/"},"modified":"2026-10-23T18:20:47","modified_gmt":"2026-10-23T16:20:47","slug":"estrategia-data-first-com-aprofitar-les-dades-del-teu-ecommerce-per-vendre-2","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/estrategia-data-first-com-aprofitar-les-dades-del-teu-ecommerce-per-vendre-2\/","title":{"rendered":"Estrat\u00e8gia Data First: com aprofitar les dades del teu eCommerce per vendre m\u00e9s"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el <em>data first<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>metodologia <\/strong><em>data first<\/em><strong> <\/strong>es basa en la recopilaci\u00f3 i l\u2019\u00fas de les dades proporcionades pels usuaris per potenciar un negoci. Gr\u00e0cies a aix\u00f2, ens podrem avan\u00e7ar a la compet\u00e8ncia fent servir informaci\u00f3 exclusiva de qu\u00e8 disposa l\u2019empresa. Aix\u00f2 ajuda a crear i aplicar estrat\u00e8gies de m\u00e0rqueting<em> <\/em>pr\u00f2pies del nostre negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el nostre ecosistema web <strong>descobrim molta informaci\u00f3 sobre l\u2019usuari i el seu comportament<\/strong>. Coneixem les seves interaccions amb el contingut, la freq\u00fc\u00e8ncia de compra, els productes m\u00e9s vistos, l\u2019origen de la visita i molts altres elements que tenim l\u2019obligaci\u00f3 de recopilar per explotar-los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019estrat\u00e8gia <em>data first<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partint d\u2019aquesta filosofia definim l\u2019<strong>estrat\u00e8gia <\/strong><em>data first<\/em><strong> <\/strong>que ha de seguir la nostra companyia. Hi ha diferents enfocaments que podem aplicar per treure el m\u00e0xim partit d\u2019aquesta informaci\u00f3, que<strong> \u00e9s exclusiva sobre els nostres clients<\/strong>. Aquestes s\u00f3n algunes opcions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalitzaci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors <strong>busquen<\/strong> <strong>i exigeixen un tracte personal<\/strong>: volen que les marques s\u2019hi fixin a t\u00edtol individual. Despr\u00e9s de con\u00e8ixer-los a trav\u00e9s de la informaci\u00f3 recopilada, podem crear campanyes exclusives que els facin sentir \u00fanics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portar l\u2019experi\u00e8ncia de compra un pas m\u00e9s enll\u00e0 potencia no nom\u00e9s les vendes, sin\u00f3 tamb\u00e9 la imatge de marca que oferim. Segons una enquesta d\u2019Adobe, el 66% dels consumidors considera que el contingut no personalitzat \u00e9s motiu d\u2019abandonament de la compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Patrons<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e8ixer els<strong> patrons de compra ajuda a generar una estrat\u00e8gia m\u00e9s eficient<\/strong>. El producte m\u00e9s venut, els articles que m\u00e9s es combinen o el punt d\u2019entrada a la botiga <em>online<\/em> s\u00f3n factors rellevants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si s\u2019utilitzen de manera adequada, es poden generar embuts que ajudin a augmentar les vendes. Per exemple, els productes que es venen en un moment concret de l\u2019any poden apar\u00e8ixer en <em>pop-ups<\/em> o a les <em>newsletters <\/em>durant aquella \u00e8poca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fidelitzaci\u00f3 i reactivaci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenir informaci\u00f3 dels clients ens permet saber quins s\u2019han tornat inactius (fa un temps determinat que no compren) i quins s\u00f3n fidels a la marca. Saber en quin punt es troba cadascun ens ajuda a <strong>crear un proc\u00e9s de compra espec\u00edfic que augmenti la conversi\u00f3<\/strong>. En un dels nostres posts explic\u00e0vem <a href=\"https:\/\/trilogi.com\/blog\/ca\/estrategia-omnicanal-amb-connectif-per-millorar-la-rendibilitat-de-les\/\">com aplicar una estrat\u00e8gia data first al Black Friday<\/a> a trav\u00e9s de Connectif. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aquestes estrat\u00e8gies espec\u00edfiques<strong> se n\u2019hi poden sumar moltes altres, <\/strong>com potenciar el canal d\u2019interacci\u00f3 preferit, els millors moments de comunicaci\u00f3 o el punt d\u2019inici del proc\u00e9s de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apostar per <strong>el <em>data first <\/em>en l\u2019<em>eCommerce<\/em> <\/strong>\u00e9s fonamental per explotar les dades exclusives dels nostres clients. Gr\u00e0cies a eines com <a href=\"https:\/\/trilogi.com\/ca\/agencia-connectif-marketing-automation\/\">Connectif<\/a>, podrem dissenyar estrat\u00e8gies que s\u2019adaptin a la perfecci\u00f3 als usuaris de la nostra botiga <em>online<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s el data first La metodologia data first es basa en la recopilaci\u00f3 i l\u2019\u00fas de les dades proporcionades pels usuaris per potenciar un negoci. Gr\u00e0cies a aix\u00f2, ens podrem avan\u00e7ar a la compet\u00e8ncia fent servir informaci\u00f3 exclusiva de qu\u00e8 disposa l\u2019empresa. Aix\u00f2 ajuda a crear i aplicar estrat\u00e8gies de m\u00e0rqueting pr\u00f2pies del nostre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16846,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e8gia Data First: com aprofitar les dades del teu eCommerce per vendre m\u00e9s | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La metodologia data first es basa en la recopilaci\u00f3 i l\u2019\u00fas de les dades dels usuaris per potenciar un negoci. 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