{"id":18303,"date":"2023-11-13T13:23:44","date_gmt":"2023-11-13T12:23:44","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-exemples-destrategies-de-marqueting-digital-per-al-teu-ecommerce-que\/"},"modified":"2026-10-23T18:20:47","modified_gmt":"2026-10-23T16:20:47","slug":"5-exemples-destrategies-de-marqueting-digital-per-al-teu-ecommerce-que","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/5-exemples-destrategies-de-marqueting-digital-per-al-teu-ecommerce-que\/","title":{"rendered":"5 exemples d\u2019estrat\u00e8gies de m\u00e0rqueting digital per al teu eCommerce que t\u2019inspiraran"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les <strong>estrat\u00e8gies de <em>m\u00e0rqueting<\/em> digital<\/strong> s\u00f3n molt importants, sobretot per a una empresa que tingui un <em>eCommerce<\/em>. El motiu \u00e9s que hi ha molta compet\u00e8ncia i ens hem de diferenciar de la resta d\u2019empreses perqu\u00e8 els nostres productes siguin els m\u00e9s atractius.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 estrat\u00e8gies de <em>m\u00e0rqueting<\/em> que serveixen d\u2019inspiraci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, expliquem una s\u00e8rie d\u2019estrat\u00e8gies de <strong><a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\"><em>m\u00e0rqueting<\/em> per a <em>eCommerce<\/em><\/a><\/strong> que poden ser molt \u00fatils per promocionar els productes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experi\u00e8ncies de compra personalitzades<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els clients s\u00f3n cada vegada m\u00e9s exigents amb les seves experi\u00e8ncies de compra. Per aix\u00f2, es pot fer servir algun <em>programari<\/em> d\u2019<strong>intel\u00b7lig\u00e8ncia artificial<\/strong> com <a href=\"https:\/\/trilogi.com\/ca\/agencia-connectif-marketing-automation\/\">Connectif<\/a> per analitzar-ne el comportament. D\u2019aquesta manera, podem oferir productes personalitzats segons el que s\u2019hagi comprat anteriorment o en funci\u00f3 de l\u2019\u00fas de la cistella de compra al web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Col\u00b7laboraci\u00f3 amb <em>influencers<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els <em>influencers<\/em> s\u00f3n els millors ambaixadors de les marques gr\u00e0cies als seus nombrosos seguidors. Recomanem col\u00b7laborar amb algun que tingui molta influ\u00e8ncia, sempre en funci\u00f3 de les seves tend\u00e8ncies. Aquesta col\u00b7laboraci\u00f3 ha de ser emocional, \u00e9s a dir, no es tracta nom\u00e9s d\u2019intentar vendre o promocionar un producte, sin\u00f3 que la seva actitud ha d\u2019estar alineada amb els <strong>interessos de l\u2019empresa<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Realitat augmentada i realitat virtual<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La realitat augmentada i la virtual s\u00f3n opcions que encara estan agafant impuls al mercat. Tot i aix\u00ed, poden ser dos elements que apuntalin una bona estrat\u00e8gia de <em>m\u00e0rqueting<\/em>. Per exemple, si el producte \u00e9s roba, \u00e9s interessant que els clients puguin emprovar-se-la de manera virtual per veure com els queda. Aquestes <strong>tecnologies<\/strong> poden convertir-se en bons al\u00b7licients perqu\u00e8 els usuaris finalment es decideixin a comprar. Aix\u00ed mateix, s\u00f3n una estrat\u00e8gia excel\u00b7lent per reduir les devolucions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>M\u00e0rqueting<\/em> de causa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses compromeses amb causes socials o ben\u00e8fiques sempre estan m\u00e9s ben considerades pels clients i, a m\u00e9s, \u00e9s una exig\u00e8ncia que va a m\u00e9s. Una bona estrat\u00e8gia de <strong><em>m\u00e0rqueting<\/em> per a <em>eCommerce<\/em><\/strong> \u00e9s destinar alguns productes a causes solid\u00e0ries perqu\u00e8, d\u2019aquesta manera, la marca sigui m\u00e9s coneguda. Una altra forma de col\u00b7laboraci\u00f3 \u00e9s crear una alian\u00e7a permanent amb aquestes associacions i implicar-se en les seves activitats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>M\u00e0rqueting<\/em> de guerrilla<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest tipus de <em>m\u00e0rqueting<\/em> fa refer\u00e8ncia a les campanyes totals, d\u2019aqu\u00ed el terme \u00abguerrilla\u00bb. Per atreure els clients ja no n\u2019hi ha prou d\u2019enviar <em>emails: <\/em>cal afegir-hi alguna cosa m\u00e9s. Per exemple, es poden crear <strong>v\u00eddeos descriptius del producte<\/strong>, aix\u00ed com testimonis d\u2019usuaris que en reforcin la qualitat. Els v\u00eddeos han de ser interessants i creatius, \u00e9s a dir, no meres descripcions t\u00e8cniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3, esperem que aquestes <strong>estrat\u00e8gies de <em>m\u00e0rqueting<\/em> digital<\/strong> siguin \u00fatils per augmentar les conversions i, per tant, les vendes d\u2019una empresa. En definitiva, es tracta de ser creatiu i brillant perqu\u00e8 l\u2019estrat\u00e8gia sigui efectiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les estrat\u00e8gies de m\u00e0rqueting digital s\u00f3n molt importants, sobretot per a una empresa que tingui un eCommerce. El motiu \u00e9s que hi ha molta compet\u00e8ncia i ens hem de diferenciar de la resta d\u2019empreses perqu\u00e8 els nostres productes siguin els m\u00e9s atractius. 5 estrat\u00e8gies de m\u00e0rqueting que serveixen d\u2019inspiraci\u00f3 A continuaci\u00f3, expliquem una s\u00e8rie d\u2019estrat\u00e8gies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16847,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 exemples d\u2019estrat\u00e8gies de m\u00e0rqueting digital per al teu eCommerce que t\u2019inspiraran | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les estrat\u00e8gies de m\u00e0rqueting digital s\u00f3n molt importants, sobretot per a una empresa amb eCommerce. 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