{"id":18302,"date":"2023-11-13T16:00:33","date_gmt":"2023-11-13T15:00:33","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-saber-si-el-roi-de-les-teves-campanyes-de-marqueting-digital-es-bo\/"},"modified":"2026-10-23T18:20:44","modified_gmt":"2026-10-23T16:20:44","slug":"com-saber-si-el-roi-de-les-teves-campanyes-de-marqueting-digital-es-bo","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-saber-si-el-roi-de-les-teves-campanyes-de-marqueting-digital-es-bo\/","title":{"rendered":"Com saber si el ROI de les teves campanyes de m\u00e0rqueting digital \u00e9s bo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>ROI en el <em>m\u00e0rqueting<\/em> digital <\/strong>\u00e9s un element clau de mesura per con\u00e8ixer el resultat de les campanyes que es duen a terme. En un dels nostres posts explic\u00e0vem <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-calcular-el-roi-i-el-roas-en-campanyes-de-marqueting-digital-per-a\/\">com calcular el ROAS i el ROI<\/a>. Gr\u00e0cies a aquest indicador podem con\u00e8ixer els detalls del funcionament dels nostres anuncis i el seu retorn. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el ROI en el <em>m\u00e0rqueting <\/em>digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les sigles ROI <strong>fan refer\u00e8ncia al concepte <em>return of investment<\/em><\/strong><em> <\/em>que es tradueix com a retorn de la inversi\u00f3. \u00c9s un indicador que permet con\u00e8ixer els guanys o les p\u00e8rdues que obt\u00e9 una empresa despr\u00e9s de dur a terme una s\u00e8rie d\u2019accions o inversions. Aquest concepte es trasllada al <em>m\u00e0rqueting<\/em> per obtenir el rendiment econ\u00f2mic real de la inversi\u00f3 feta en cada campanya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Com es calcula el ROI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s una dada que<strong> s\u2019expressa en percentatge<\/strong> i que pot ser tant negativa com positiva. Per obtenir-la, es resta la inversi\u00f3 total del benefici, es divideix per la inversi\u00f3 total i es multiplica el resultat per 100.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resultat positiu<\/strong>: si el percentatge \u00e9s superior a zero, s\u2019han obtingut guanys.<\/li>\n\n\n\n<li><strong>Resultat negatiu<\/strong>: en aquest cas \u00e9s inferior a zero i s\u2019han generat p\u00e8rdues.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta f\u00f3rmula es pot precisar m\u00e9s afegint-hi els costos i els rendiments totals. Aix\u00f2 s\u00ed, mai no hi podrem incloure factors com el temps invertit o beneficis com la imatge de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quin \u00e9s un bon ROI en les campanyes d\u2019<em>eCommerce<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols <a href=\"https:\/\/trilogi.com\/ca\/crear-botiga-online-professional-amb-trilogi\/\">crear una botiga online<\/a>, un cop oberta, a l\u2019hora de mesurar el <strong>ROI en les campanyes d\u2019<em>eCommerce<\/em> <\/strong>\u00e9s important obtenir les dades adequades per poder calcular-lo de manera eficient. Una possibilitat \u00e9s enfocar-lo cap a un resultat global de totes les campanyes que es fan i una altra \u00e9s especificar-lo per a cadascuna. El percentatge obtingut ser\u00e0 el guany per cada euro invertit en una acci\u00f3 determinada. L\u2019objectiu: obtenir el percentatge m\u00e9s alt possible. Entre un <strong>40 i un 60 % es considera un bon resultat<\/strong>. Aquests s\u00f3n alguns exemples de campanyes <em>online<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI a les xarxes socials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es calcula el cost de manteniment de tots els comptes de la marca, que inclou empleats, ag\u00e8ncies o publicacions promocionades, davant dels beneficis que s\u2019obtenen directament de les vendes a trav\u00e9s d\u2019aquests canals. \u00c9s un dels <strong>m\u00e9s complexos de valorar<\/strong>, ja que, encara que sigui baix o fins i tot inferior a zero, les xarxes <strong>influeixen molt\u00edssim en la imatge de marca<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI en SEM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas, a l\u2019apartat de despeses, juntament amb el pressupost invertit en posicionament, cal incloure-hi altres partides com la creaci\u00f3 del contingut o els materials. A m\u00e9s, a l\u2019apartat de beneficis <strong>\u00e9s important donar valor als <\/strong><em>leads<\/em><strong> generats<\/strong> per con\u00e8ixer el rendiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>ROI en el<em> m\u00e0rqueting<\/em> digital<\/strong> \u00e9s una dada rellevant que ajuda a con\u00e8ixer l\u2019efici\u00e8ncia de les campanyes. Aquesta magnitud deixa fora alguns aspectes, com la imatge de marca, que s\u2019han de valorar en la seva justa mesura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ROI en el m\u00e0rqueting digital \u00e9s un element clau de mesura per con\u00e8ixer el resultat de les campanyes que es duen a terme. En un dels nostres posts explic\u00e0vem com calcular el ROAS i el ROI. Gr\u00e0cies a aquest indicador podem con\u00e8ixer els detalls del funcionament dels nostres anuncis i el seu retorn. Qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16849,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com saber si el ROI de les teves campanyes de m\u00e0rqueting digital \u00e9s bo? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El ROI en el m\u00e0rqueting digital \u00e9s una dada rellevant que ajuda a con\u00e8ixer l\u2019efici\u00e8ncia de les campanyes. 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