{"id":18300,"date":"2023-11-14T12:15:23","date_gmt":"2023-11-14T11:15:23","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-crear-informes-personalitzats-a-google-analytics-4\/"},"modified":"2026-10-23T18:20:41","modified_gmt":"2026-10-23T16:20:41","slug":"com-crear-informes-personalitzats-a-google-analytics-4","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-crear-informes-personalitzats-a-google-analytics-4\/","title":{"rendered":"Com crear informes personalitzats a Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Crear informes personalitzats amb Google Analytics 4<\/strong> \u00e9s molt important per a les empreses per a les quals el web \u00e9s fonamental per al negoci. En aquest article explicarem per a qu\u00e8 serveix aquesta eina i com s\u2019hi poden crear informes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per a qu\u00e8 serveix GA4 i quina import\u00e0ncia t\u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina de Google permet <strong>mesurar el tr\u00e0nsit i la interacci\u00f3 dels usuaris<\/strong> en un web o en una aplicaci\u00f3 concreta. D\u2019aquesta manera, les empreses poden recopilar les dades del recorregut que fan els usuaris en un web per augmentar les conversions i les vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara b\u00e9, <strong>quines dades es recopilen a trav\u00e9s de GA4?<\/strong> En primer lloc, el nombre de persones que visiten un web, aix\u00ed com les p\u00e0gines amb m\u00e9s visualitzacions. A m\u00e9s, tamb\u00e9 es pot saber des d\u2019on accedeixen els usuaris, \u00e9s a dir, si des de l\u2019<em>app<\/em> o des del web. D\u2019altra banda, tamb\u00e9 es poden recopilar els clics fets i les conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com funciona?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, expliquem els passos per comen\u00e7ar a crear informes amb aquesta eina de Google:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cal <strong>obrir un compte a Google Analytics<\/strong>. Un cop dins de la plataforma, s\u2019ha d\u2019establir la propietat del negoci o de la marca. I, a continuaci\u00f3, s\u2019ha de vincular el web o l\u2019aplicaci\u00f3 sobre la qual es vol generar l\u2019informe (pestanya \u00abAn\u00e0lisi\u00bb + \u00abCrea\u00bb i \u00abInforme personalitzat\u00bb).<\/li>\n\n\n\n<li>El pas seg\u00fcent \u00e9s <strong>configurar l\u2019informe<\/strong> que es vol obtenir. Per fer-ho, es poden triar les m\u00e8triques corresponents, les dimensions i els segments. Pel que fa als segments, l\u2019informe establir\u00e0 quin tipus de p\u00fablic hi accedeix, \u00e9s a dir, l\u2019edat, el sexe o la ubicaci\u00f3 geogr\u00e0fica, per exemple. Pel que fa a les m\u00e8triques, les dades tracten sobre el nombre d\u2019usuaris, les conversions o els ingressos del web, entre d\u2019altres. En un informe de dimensions es poden obtenir les dades relatives a la ubicaci\u00f3 de l\u2019usuari o el dispositiu utilitzat.<\/li>\n\n\n\n<li>Un cop configurat l\u2019informe, es pot <strong>personalitzar<\/strong> segons el nivell de presentaci\u00f3 que hagi de tenir. Per exemple, hi ha diferents tipus de gr\u00e0fics, que regulen el rang de dates i altres elements visuals. Entre aquests \u00faltims, podem destacar els colors, el t\u00edtol, la descripci\u00f3 i l\u2019estil.<\/li>\n\n\n\n<li>Un cop acabat, nom\u00e9s queda desar-lo. Despr\u00e9s es podr\u00e0 compartir amb altres membres de l\u2019equip o de l\u2019empresa. N\u2019hi ha prou de fer clic a \u00abDesa\u00bb i triar-ne el nom. A la secci\u00f3 \u00abInformes personalitzats\u00bb es pot <strong>seleccionar el fitxer<\/strong> per editar-lo.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En resum, <strong>crear informes personalitzats amb Google Analytics 4<\/strong> \u00e9s una bona opci\u00f3 per avaluar el tr\u00e0nsit del web d\u2019una empresa de manera m\u00e9s concreta i personalitzada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear informes personalitzats amb Google Analytics 4 \u00e9s molt important per a les empreses per a les quals el web \u00e9s fonamental per al negoci. En aquest article explicarem per a qu\u00e8 serveix aquesta eina i com s\u2019hi poden crear informes. Per a qu\u00e8 serveix GA4 i quina import\u00e0ncia t\u00e9? Aquesta eina de Google permet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16863,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear informes personalitzats a Google Analytics 4 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En aquest article explicarem per a qu\u00e8 serveix aquesta eina i com s\u2019hi poden crear informes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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