{"id":18296,"date":"2023-11-30T15:52:05","date_gmt":"2023-11-30T14:52:05","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-poder-de-la-sincronitzacio-com-combinar-google-i-amazon-en-la-teva\/"},"modified":"2026-10-23T18:20:36","modified_gmt":"2026-10-23T16:20:36","slug":"el-poder-de-la-sincronitzacio-com-combinar-google-i-amazon-en-la-teva","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-poder-de-la-sincronitzacio-com-combinar-google-i-amazon-en-la-teva\/","title":{"rendered":"El poder de la sincronitzaci\u00f3: com combinar Google i Amazon en la teva estrat\u00e8gia de m\u00e0rqueting"},"content":{"rendered":"\n

Cada vegada s\u00f3n m\u00e9s els usuaris que compren en diferents canals i plataformes<\/strong>, per\u00f2 com aconseguim que arribin al nostre eCommerce<\/em>? On ens hem d\u2019anunciar i guanyar rellev\u00e0ncia?<\/p>\n\n\n\n

Amazon i Google, dos espais amb milions d\u2019usuaris<\/h2>\n\n\n\n

Actualment hi ha dues plataformes principals que s\u2019han convertit en els canals d\u2019entrada dels usuaris a l\u2019eCommerce: Google i Amazon<\/a><\/strong>. El cercador fa anys que \u00e9s un punt de refer\u00e8ncia on invertir els nostres esfor\u00e7os de posicionament i anuncis, per\u00f2 Amazon s\u2019ha convertit en un espai que no podem descuidar.<\/p>\n\n\n\n

Hem de tenir present que actualment el 63% dels compradors comencen la cerca directament al gegant de l\u2019eCommerce<\/strong>, saltant-se Google. A m\u00e9s, aquest tipus d\u2019usuari \u00e9s m\u00e9s propens a comprar, ja que accedeix a una botiga i no a una cerca d\u2019informaci\u00f3. D\u2019altra banda, al cercador sol haver-hi un perfil de client que necessita con\u00e8ixer el producte abans de decidir-se a comprar-lo, \u00e9s a dir, que requereix contingut informatiu.<\/p>\n\n\n\n

Aix\u00f2 vol dir que tenim dos canals que poden atreure p\u00fablics diferents<\/strong> i en els quals hem de ser presents. Fusionar-los ens permet accedir a un mercat m\u00e9s gran, posicionar-nos i generar ingressos.<\/p>\n\n\n\n

La connexi\u00f3 com a futur del m\u00e0rqueting<\/em><\/h2>\n\n\n\n

Per aconseguir-ho, no hem d\u2019aplicar dues estrat\u00e8gies diferenciades<\/strong> a cada canal: cal construir una connexi\u00f3 omnicanal que ens permeti obtenir bons resultats combinant tots dos espais. Per fer-ho, hem de posar en marxa una s\u00e8rie de pautes.<\/p>\n\n\n\n

La interconnexi\u00f3 implica dissenyar una \u00fanica estrat\u00e8gia<\/strong> amb una visi\u00f3 clara per a cada canal i evitar que les accions es trepitgin: s\u2019han de complementar. Aix\u00ed podem establir matisos concrets per a cada espai.<\/p>\n\n\n\n

Integrar els resultats<\/strong> permet aprofitar en un espai els coneixements de l\u2019altre. Gr\u00e0cies a aix\u00f2 podrem obtenir un perfil de client m\u00e9s espec\u00edfic que ens ajudi a ser m\u00e9s eficients en el futur.<\/p>\n\n\n\n

Els avantatges de combinar estrat\u00e8gies<\/h3>\n\n\n\n

Combinar les estrat\u00e8gies seguint les pautes comentades aporta diversos beneficis a la nostra botiga online<\/em>. \u00c9s important con\u00e8ixer-los per entendre per qu\u00e8 cal combinar tots dos espais:<\/p>\n\n\n\n

    \n
  • Efici\u00e8ncia<\/strong>: es treballa sobre una sola estrat\u00e8gia de m\u00e0rqueting <\/em>digital, cosa que suposa un sol equip que treballa en els diferents canals disponibles.<\/li>\n\n\n\n
  • ROI m\u00e9s alt<\/strong>: en ser m\u00e9s eficients i centralitzar la feina, s\u2019aconsegueix un retorn de la inversi\u00f3 molt m\u00e9s alt que treballant els canals per separat.<\/li>\n\n\n\n
  • Avantatge competitiu<\/strong>: treballant el posicionament en tots dos espais aconseguim diferenciar-nos de la compet\u00e8ncia. Arribar al n\u00famero u en tots dos \u00e9s un avantatge competitiu que no podem rebutjar.<\/li>\n<\/ul>\n\n\n\n

    Per\u00f2 un dels grans avantatges d\u2019aquest doble posicionament \u00e9s el trasllat del client d\u2019Amazon a la nostra pr\u00f2pia botiga <\/strong>online<\/em>, amb els beneficis econ\u00f2mics que aix\u00f2 suposa. \u00c9s a dir, un client troba el nostre producte gr\u00e0cies al posicionament a Amazon. Es fixa en el nostre nom i, quan el torna a comprar, ens busca a Google. Estar ben situats ens permetr\u00e0 atreure\u2019l al nostre espai i generar una compra directa.<\/p>\n\n\n\n

    Un bon posicionament en tots dos espais atreu m\u00e9s p\u00fablic i evita perdre el que un dia fa servir una plataforma i l\u2019endem\u00e0 una altra<\/strong>. A m\u00e9s, treballar amb les dades combinades ens permet desenvolupar estrat\u00e8gies m\u00e9s concretes i prendre decisions de manera m\u00e9s eficient.<\/p>\n\n\n\n

    Google i Amazon s\u00f3n espais que lluiten per la publicitat<\/strong> i competeixen directament, per\u00f2 no per a nosaltres. Els hem de veure com dos canals que engloben el 90% dels consumidors<\/strong> i en els quals cal tenir una estrat\u00e8gia conjunta que ens aporti una gran efici\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Cada vegada s\u00f3n m\u00e9s els usuaris que compren en diferents canals i plataformes, per\u00f2 com aconseguim que arribin al nostre eCommerce? On ens hem d\u2019anunciar i guanyar rellev\u00e0ncia? Amazon i Google, dos espais amb milions d\u2019usuaris Actualment hi ha dues plataformes principals que s\u2019han convertit en els canals d\u2019entrada dels usuaris a l\u2019eCommerce: Google i […]<\/p>\n","protected":false},"author":2,"featured_media":16912,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nEl poder de la sincronitzaci\u00f3: com combinar Google i Amazon en la teva estrat\u00e8gia de m\u00e0rqueting | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un bon posicionament a Google i Amazon atreu m\u00e9s p\u00fablic i evita perdre el que un dia fa servir una plataforma i l\u2019endem\u00e0 una altra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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