{"id":18295,"date":"2023-11-30T16:19:25","date_gmt":"2023-11-30T15:19:25","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-video-governara-el-mon-del-marqueting-digital-el-2024-estas-preparat\/"},"modified":"2026-10-23T18:20:33","modified_gmt":"2026-10-23T16:20:33","slug":"el-video-governara-el-mon-del-marqueting-digital-el-2024-estas-preparat","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-video-governara-el-mon-del-marqueting-digital-el-2024-estas-preparat\/","title":{"rendered":"El v\u00eddeo governar\u00e0 el m\u00f3n del m\u00e0rqueting digital el 2024: est\u00e0s preparat?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tenir una bona <strong>estrat\u00e8gia de v\u00eddeo en <em>eCommerce<\/em> <\/strong>pot marcar l\u2019\u00e8xit o el frac\u00e0s de les nostres campanyes. Si duem a terme les accions adequades, podem aconseguir notorietat de marca, coneguda com a <em>brand awareness, <\/em>que ens permeti posicionar-nos a la ment del consumidor. Per fer-ho, necessitem els canals i les estrat\u00e8gies correctes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gies de v\u00eddeo per a un <em>eCommerce<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>v\u00eddeo<em> m\u00e0rqueting<\/em><\/strong><em> <\/em>\u00e9s una eina que hem de tenir. Per qu\u00e8? Actualment, cada vegada hi ha m\u00e9s usuaris que prefereixen consumir aquest tipus de contingut; per aix\u00f2, con\u00e8ixer diferents estrat\u00e8gies \u00e9s vital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Explicar una hist\u00f2ria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fer un <strong>v\u00eddeo d\u2019<em>eCommerce <\/em><\/strong>en qu\u00e8 creem una hist\u00f2ria per vendre un producte o servei pot ser la millor opci\u00f3. Avui dia, els petits \u00abcurts\u00bb fan que l\u2019usuari connecti amb l\u2019empresa i, a m\u00e9s, que la recordi un cop hagi comentat el v\u00eddeo amb els seus amics o familiars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un gran exemple d\u2019aquest tipus d\u2019estrat\u00e8gia poden ser els anuncis de Nadal de marques com Suchard o Coca-Cola. Tamb\u00e9 ens podem fixar en la s\u00e8rie <a href=\"https:\/\/www.youtube.com\/watch?v=TV-XehDm7ps\"><em>Vivamos como galegos <\/em>dels supermercats Gadis<\/a>. Seria interessant programar un dia i una hora i fer un tr\u00e0iler previ per crear molt m\u00e9s <em>hype.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra bona campanya de v\u00eddeo \u00e9s la que ha creat un dels nostres clients: Eurekakids. L\u2019objectiu de la campanya, anomenada SlowXMAS, \u00e9s associar la seva imatge de marca a les joguines educatives i arribar als clients que volen fugir de l\u2019estr\u00e8s diari per dedicar m\u00e9s temps als seus fills amb productes de qualitat. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Campa\u00f1a Slow Christmas 2023 - ES\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v82g9bC2iI8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un <em>tour <\/em>per l\u2019empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fer servir els canals que tenim a l\u2019abast per donar a con\u00e8ixer l\u2019empresa \u00e9s una de les estrat\u00e8gies m\u00e9s intel\u00b7ligents. Als nostres <strong>clients<\/strong> els encantar\u00e0 veure l\u2019\u00abentre bastidors\u00bb de l\u2019empresa. Podem ensenyar zones com els magatzems o els despatxos; aix\u00ed ens acostarem al nostre p\u00fablic i crearem un vincle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon exemple \u00e9s el v\u00eddeo \u00abMeet Us\u00bb d\u2019un dels nostres clients: eseOese.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet Us\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Csz5dxEEXNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonis de clients<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que els clients donin la seva <strong>opini\u00f3<\/strong> sobre els serveis de l\u2019empresa pot animar altres persones a consumir-ne els productes. \u00c9s un valor afegit que pot millorar molt la nostra imatge i el <strong>valor de marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple \u00e9s el v\u00eddeo d\u2019un dels nostres clients, Carmina Shoemaker, en qu\u00e8 un dels seus clients mostra la seva experi\u00e8ncia de compra al seu eCommerce. Al v\u00eddeo explica com ha estat la seva experi\u00e8ncia amb el potent <a href=\"https:\/\/trilogi.com\/blog\/ca\/carmina-shoemaker-llanca-una-nova-funcionalitat-per-personalitzar-productes\/\">configurador 3D<\/a> de Carmina Shoemaker. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Carmina Shoemaker New 3D Customization Tool for Made To Order MTO Shoes &amp; Boots! My Favorite Pairs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vrEYgN6mCpQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Una tanda de preguntes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avui dia, a les <strong>xarxes socials<\/strong> o fins i tot als canals de YouTube \u00e9s molt habitual respondre preguntes que la gent pugui tenir sobre el contingut. El millor \u00e9s que els nostres clients participaran activament en la nostra estrat\u00e8gia. L\u2019ideal seria proposar a les xarxes que facin preguntes i despr\u00e9s fer un v\u00eddeo en qu\u00e8 es responguin totes. Aix\u00f2 genera molta m\u00e9s confian\u00e7a en l\u2019empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Els canals clau per a les campanyes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, parlarem dels canals fonamentals per fer <strong>campanyes de v\u00eddeo per a <em>eCommerce <\/em><\/strong>que triomfin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads a trav\u00e9s de PMax<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/trilogi.com\/blog\/ca\/com-millorar-les-teves-campanyes-de-performance-max-de-google-ads-amb-la\/\">PMax<\/a> \u00e9s un canal que hem de tenir en compte. Google Ads ens ho posa una mica m\u00e9s f\u00e0cil per <strong>arribar a molta m\u00e9s audi\u00e8ncia <\/strong>de manera senzilla. Com? Podrem contractar una campanya que es distribuir\u00e0 per totes les plataformes de Google mitjan\u00e7ant intel\u00b7lig\u00e8ncia artificial. Aix\u00f2 far\u00e0 que la nostra campanya arribi a l\u2019usuari potencial que necessitem perqu\u00e8 compri els nostres productes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube \u00e9s una de les grans plataformes de v\u00eddeo actuals i una de les poques que ha resistit el pas del temps. Tenir un <strong>canal actiu<\/strong> on fem v\u00eddeos de<em> m\u00e0rqueting <\/em>pot fer pujar les nostres vendes i els nostres usuaris.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Xarxes socials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, cap empresa no pot descuidar les seves xarxes socials. No ens n\u2019hem d\u2019oblidar a l\u2019hora de planificar les campanyes; de vegades ser\u00e0 molt m\u00e9s senzill llan\u00e7ar-les des d\u2019aqu\u00ed per arribar r\u00e0pidament a tota la gent que ens segueix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com podem veure, l\u2019<strong>estrat\u00e8gia de v\u00eddeo en <em>eCommerce<\/em><\/strong> pot ser una de les claus per donar-nos a con\u00e8ixer en els diferents canals que avui s\u00f3n importants. Hem de donar a les nostres campanyes la magnitud que mereixen per arribar a moltes m\u00e9s persones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenir una bona estrat\u00e8gia de v\u00eddeo en eCommerce pot marcar l\u2019\u00e8xit o el frac\u00e0s de les nostres campanyes. Si duem a terme les accions adequades, podem aconseguir notorietat de marca, coneguda com a brand awareness, que ens permeti posicionar-nos a la ment del consumidor. Per fer-ho, necessitem els canals i les estrat\u00e8gies correctes. Estrat\u00e8gies de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16899,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El v\u00eddeo governar\u00e0 el m\u00f3n del m\u00e0rqueting digital el 2024: est\u00e0s preparat? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Tenir una bona estrat\u00e8gia de v\u00eddeo en eCommerce pot marcar l\u2019\u00e8xit o el frac\u00e0s de les nostres campanyes. 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