{"id":18291,"date":"2024-01-08T17:20:43","date_gmt":"2024-01-08T16:20:43","guid":{"rendered":"https:\/\/trilogi.com\/blog\/quina-estrategia-de-preus-aplicar-al-teu-ecommerce\/"},"modified":"2026-10-23T18:20:25","modified_gmt":"2026-10-23T16:20:25","slug":"quina-estrategia-de-preus-aplicar-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/quina-estrategia-de-preus-aplicar-al-teu-ecommerce\/","title":{"rendered":"Quina estrat\u00e8gia de preus aplicar al teu eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les <strong>estrat\u00e8gies de preus<\/strong> s\u00f3n b\u00e0siques en qualsevol <em>eCommerce<\/em> dedicat al mercat minorista. Es tracta d\u2019un sistema planificat que ajuda a determinar els preus de venda dels productes. Per fer-ho, \u00e9s important <strong>generar un equilibri entre el valor dels articles de l\u2019empresa i les expectatives dels clients<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 cal tenir una estrat\u00e8gia de preus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenir una <strong>estrat\u00e8gia de preus<\/strong> als nostres negocis <em>online<\/em> \u00e9s fonamental. A l\u2019hora de desenvolupar-la, hem de parar atenci\u00f3 als aspectes clau seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rendibilitat<\/strong>: maximitzar els guanys \u00e9s la base per fixar el preu d\u2019un producte o servei. Cal cobrir costos i obtenir un benefici.<\/li>\n\n\n\n<li><strong>Competitivitat<\/strong>: per fer front a la resta d\u2019empreses del sector cal establir un preu que permeti competir. Una estrat\u00e8gia correcta millora el nostre posicionament al mercat.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3<\/strong>: adaptar l\u2019oferta a un segment espec\u00edfic del mercat permet endinsar-se en aquest n\u00ednxol i guanyar clientela.<\/li>\n\n\n\n<li><strong>Avaluar i ajustar<\/strong>: cal revisar constantment la nostra estrat\u00e8gia per optimitzar els resultats amb petits ajustos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Models d\u2019estrat\u00e8gies de preus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les diferents <strong>estrat\u00e8gies de preus i els seus exemples<\/strong> s\u00f3n la millor manera d\u2019il\u00b7lustrar aquest concepte. \u00c9s important recordar la relaci\u00f3 que hi ha entre les <strong>estrat\u00e8gies de preu i el <em>m\u00e0rqueting<\/em>. <\/strong>Aquestes s\u00f3n algunes de les principals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preus diferencials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es fixen una s\u00e8rie de criteris per oferir <strong>preus diferents a clients de segments diferents. <\/strong>Per exemple, la localitzaci\u00f3 geogr\u00e0fica pot ser un dels motius per diferenciar el preu. Aix\u00f2 pot obeir a diversos motius, com el poder adquisitiu o els costos d\u2019importaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preus psicol\u00f2gics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el moment de pagar, el client sent p\u00e8rdua o dolor, per\u00f2 hi ha xifres capaces de minimitzar-ho, com els nombres senars. Diversos estudis, que es poden consultar al llibre <em>Priceless <\/em>de William Poundstone, corroboren que <strong>els nombres senars s\u00f3n m\u00e9s atractius<\/strong> i que hem de fugir dels preus rodons. Per exemple, el cl\u00e0ssic 19,99 \u20ac en lloc de 20 \u20ac ajuda a augmentar les vendes fins a un 24 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preus en funci\u00f3 de la compet\u00e8ncia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas, <strong>ens guiem per la compet\u00e8ncia per establir els preus<\/strong>. Aquestes estrat\u00e8gies es poden veure en sectors com la moda o la venda de dispositius tecnol\u00f2gics. Se\u2019n distingeixen tres:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e8mium: per sobre de la mitjana, posant en valor les caracter\u00edstiques pr\u00e8mium o superiors del nostre producte davant la compet\u00e8ncia.<\/li>\n\n\n\n<li>Mitj\u00e0: similar a la compet\u00e8ncia, buscant diferenciar-se amb altres estrat\u00e8gies.<\/li>\n\n\n\n<li>Amb descompte: inferior per resultar m\u00e9s atractiu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>estrat\u00e8gies de preus<\/strong> ajuden les empreses a ser m\u00e9s competitives al mercat. \u00c9s important dissenyar-les i implantar-les adequadament per cobrir costos, generar beneficis i atreure clients. Tot aix\u00f2 sense oblidar les seves implicacions en l\u2019\u00e0mbit del <em>m\u00e0rqueting<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les estrat\u00e8gies de preus s\u00f3n b\u00e0siques en qualsevol eCommerce dedicat al mercat minorista. Es tracta d\u2019un sistema planificat que ajuda a determinar els preus de venda dels productes. Per fer-ho, \u00e9s important generar un equilibri entre el valor dels articles de l\u2019empresa i les expectatives dels clients. Per qu\u00e8 cal tenir una estrat\u00e8gia de preus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16935,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quina estrat\u00e8gia de preus aplicar al teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les estrat\u00e8gies de preus s\u00f3n b\u00e0siques en qualsevol eCommerce dedicat al mercat minorista. 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