{"id":18290,"date":"2024-01-08T17:55:56","date_gmt":"2024-01-08T16:55:56","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-generacio-z-a-lecommerce-quines-estrategies-de-marqueting-fer-servir\/"},"modified":"2026-10-23T18:20:20","modified_gmt":"2026-10-23T16:20:20","slug":"la-generacio-z-a-lecommerce-quines-estrategies-de-marqueting-fer-servir","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-generacio-z-a-lecommerce-quines-estrategies-de-marqueting-fer-servir\/","title":{"rendered":"La generaci\u00f3 Z a l\u2019eCommerce: quines estrat\u00e8gies de m\u00e0rqueting fer servir per arribar a aquest grup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Actualment tenim nous consumidors que necessiten noves estrat\u00e8gies per arribar-hi. En aquest article parlarem de la <strong>generaci\u00f3 Z<\/strong> i de com arribar a aquest grup de manera r\u00e0pida i efica\u00e7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les millors estrat\u00e8gies de <em>m\u00e0rqueting <\/em>per a la generaci\u00f3 Z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e8ixer les millors <strong>estrat\u00e8gies de<em> m\u00e0rqueting<\/em> per a la generaci\u00f3 Z<\/strong> \u00e9s avui fonamental per a les empreses. Cada vegada hi ha m\u00e9s empreses que ofereixen els mateixos tipus de productes o serveis i l\u2019\u00fanica manera d\u2019arribar a m\u00e9s p\u00fablic \u00e9s diferenciar-se. Com fer-ho amb aquesta generaci\u00f3? Ho analitzem a continuaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una personalitat molt marcada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 \u00e9s el m\u00e9s important a l\u2019hora de fer <strong><em>m\u00e0rqueting<\/em> per a la generaci\u00f3 Z<\/strong>? La personalitat de la marca. Ha de tenir una visi\u00f3 molt marcada, que la diferenci\u00ef de la resta i que sigui atractiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, comunicar en to <strong>positiu<\/strong> tamb\u00e9 \u00e9s crucial. Aquesta generaci\u00f3 utilitza l\u2019humor i l\u2019optimisme per crear tend\u00e8ncies i estar al dia de l\u2019actualitat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compte amb l\u2019impacte social i mediambiental<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que les <strong>marques<\/strong> demostrin que respecten el medi ambient i que tenen cura de l\u2019impacte que generen \u00e9s una de les millors estrat\u00e8gies per a aquest col\u00b7lectiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 no nom\u00e9s el planeta \u00e9s important a l\u2019hora de pensar a <strong>potenciar un eCommerce<\/strong>: els de la Z tamb\u00e9 es preocupen per la inclusi\u00f3 de tota mena de col\u00b7lectius. Tenir en compte temes com la salut mental o els drets LGTBIQ+ tamb\u00e9 far\u00e0 que les empreses s\u2019acostin una mica m\u00e9s a aquesta franja d\u2019edat. \u00c9s clar, sempre amb fets o campanyes que es puguin demostrar. No servir\u00e0 de res comunicar nom\u00e9s l\u2019acci\u00f3: cal fer que la gent la vegi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple \u00e9s la campanya #proudinmycalvins de Calvin Klein:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cPeople still ask me what my label is and I genuinely don\u2019t know. Maybe I\u2019m bi, maybe I\u2019m pansexual, or maybe I\u2019m something else. It\u2019s okay to not know\u2026\u201d<br> <br>Mykeesha Nelson<br>by Peter Hayes<a href=\"https:\/\/x.com\/hashtag\/proudinmycalvins?src=hash&amp;ref_src=twsrc%5Etfw\">#proudinmycalvins<\/a> <a href=\"https:\/\/t.co\/CSzdqCp70k\">pic.twitter.com\/CSzdqCp70k<\/a><\/p>&mdash; calvinklein (@CalvinKlein) <a href=\"https:\/\/x.com\/CalvinKlein\/status\/1374398033002135552?ref_src=twsrc%5Etfw\">March 23, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Crear comunitat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A l\u2019hora de vendre un producte o un servei, avui dia la <strong>pres\u00e8ncia a les xarxes socials<\/strong> \u00e9s vital. Gr\u00e0cies a aquesta eina, les empreses podran crear comunitat i convertir-la en el seu millor recurs de <em>m\u00e0rqueting.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha diverses maneres de fer-ho: crear grups privats per recollir opinions d\u2019usuaris, fer enquestes per llan\u00e7ar el proper servei, directes per resoldre dubtes que puguin sorgir o fins i tot deixar que algun seguidor porti per un dia les xarxes de la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>M\u00e0rqueting<\/em> amb <em>influencers<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sens dubte, un dels millors canals de publicitat avui dia s\u00f3n els <strong><em>influencers<\/em><\/strong><em> <\/em>i els <em><strong><a href=\"https:\/\/trilogi.com\/blog\/ca\/el-poder-dels-microinfluencers\/\">microinfluencers<\/a><\/strong>. <\/em>A la<strong> generaci\u00f3 Z<\/strong> li agrada veure que les persones que segueix consumeixen el mateix que ella i que ho demostren. Aix\u00f2 s\u00ed, cal valorar b\u00e9 el n\u00ednxol de mercat per triar la persona adequada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com podem veure, la <strong>generaci\u00f3 Z<\/strong> t\u00e9 una visi\u00f3 diferent a l\u2019hora de consumir i, per tant, tots ens hi hem d\u2019adaptar. Amb aquestes estrat\u00e8gies de publicitat que hem comentat, no ser\u00e0 una tasca gens complicada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualment tenim nous consumidors que necessiten noves estrat\u00e8gies per arribar-hi. En aquest article parlarem de la generaci\u00f3 Z i de com arribar a aquest grup de manera r\u00e0pida i efica\u00e7. Les millors estrat\u00e8gies de m\u00e0rqueting per a la generaci\u00f3 Z Con\u00e8ixer les millors estrat\u00e8gies de m\u00e0rqueting per a la generaci\u00f3 Z \u00e9s avui fonamental per [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16942,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La generaci\u00f3 Z a l\u2019eCommerce: quines estrat\u00e8gies de m\u00e0rqueting fer servir per arribar a aquest grup | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En aquest article parlarem de la generaci\u00f3 Z i de com arribar a aquest grup de manera 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