{"id":18283,"date":"2024-02-13T17:22:37","date_gmt":"2024-02-13T16:22:37","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-espiar-la-teva-competencia-a-google-ads\/"},"modified":"2026-10-23T18:20:00","modified_gmt":"2026-10-23T16:20:00","slug":"com-espiar-la-teva-competencia-a-google-ads","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-espiar-la-teva-competencia-a-google-ads\/","title":{"rendered":"Com espiar la teva compet\u00e8ncia a Google Ads?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les estrat\u00e8gies sobre <strong>com espiar la compet\u00e8ncia a Google Ads<\/strong> ens poden ajudar a millorar el resultat de les nostres campanyes. Detalls com saber quines paraules clau fan servir altres empreses per anunciar-se o quins models comunicatius utilitzen ens poden servir per marcar la difer\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 ens interessa quins productes o serveis promocionen i amb quina freq\u00fc\u00e8ncia, i saber a quina p\u00e0gina dirigeixen els usuaris que fan clic als seus anuncis ens resultar\u00e0 molt revelador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Millorar el posicionament SEO del nostre web, incentivar l\u2019inter\u00e8s dels nostres clients per all\u00f2 que oferim, alimentar la nostra comunitat amb continguts interessants o generar tr\u00e0nsit de qualitat que afavoreixi l\u2019augment de les conversions requereix <strong>tenir un coneixement exhaustiu<\/strong> del que fan la resta d\u2019empreses del nostre sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eines per implementar en la nostra estrat\u00e8gia de Google Ads per analitzar qu\u00e8 fan els altres<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, a l\u2019entorn digital trobem nombroses eines que permeten obtenir informaci\u00f3 de qualitat en temps real per estudiar els nostres competidors de manera directa, r\u00e0pida i molt efectiva. A m\u00e9s, no cal fer un gran desemborsament per accedir-hi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de posar en marxa la nostra <strong><a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\">estrat\u00e8gia de Google Ads<\/a><\/strong>, \u00e9s molt recomanable saber quant paga la compet\u00e8ncia per cada clic als seus anuncis. Aix\u00ed ens podrem fer una idea del que podr\u00edem pagar nosaltres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per fer-ho, tenim l\u2019opci\u00f3 d\u2019utilitzar el planificador de paraules clau de Google, que \u00e9s completament gratu\u00eft. \u00c9s imprescindible tenir un compte a la plataforma de <strong>Google Ads per a <em>eCommerce<\/em>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tamb\u00e9 trobem l\u2019eina de <strong>diagn\u00f2stic i previsualitzaci\u00f3 d\u2019anuncis<\/strong>, molt \u00fatil per saber quins anuncis i p\u00e0gines de destinaci\u00f3 fan servir els altres. Tamb\u00e9 serveix per determinar si el nostre anunci est\u00e0 actiu un cop iniciada la campanya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Altres recursos a tenir en compte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads<\/strong> \u00e9s un altre recurs al nostre abast per espiar els nostres rivals sense esfor\u00e7. Ens permet revisar la posici\u00f3 de les paraules clau utilitzades als resultats de cerca, detectar els anuncis publicats, analitzar l\u2019estructura de les URL o parar atenci\u00f3 a la redacci\u00f3 de les meta descripcions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Semrush <\/strong>\u00e9s una altra eina que ens proporciona informaci\u00f3 rellevant sobre estrat\u00e8gies publicit\u00e0ries, <em>keywords<\/em>, posicionament SEO, etc. Tamb\u00e9 ens mostra els principals dominis que estan en auge en el moment de la cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ahrefs, m\u00e9s enfocada al SEO<\/strong>, ens facilita l\u2019acc\u00e9s a an\u00e0lisis detallades de paraules clau org\u00e0niques, <em>backlinks<\/em>, tr\u00e0nsit de cerca&#8230; En avaluar la posici\u00f3 dels nostres competidors als resultats de cerca, ens ser\u00e0 m\u00e9s f\u00e0cil identificar les nostres fortaleses i febleses i actuar en conseq\u00fc\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem vist que saber <strong>com espiar la compet\u00e8ncia a Google Ads<\/strong> ens serveix per establir objectius i est\u00e0ndards, buscar inspiraci\u00f3 o comparar-nos amb altres empreses. La nostra consultoria de comer\u00e7 electr\u00f2nic ofereix aquests serveis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les estrat\u00e8gies sobre com espiar la compet\u00e8ncia a Google Ads ens poden ajudar a millorar el resultat de les nostres campanyes. Detalls com saber quines paraules clau fan servir altres empreses per anunciar-se o quins models comunicatius utilitzen ens poden servir per marcar la difer\u00e8ncia. Tamb\u00e9 ens interessa quins productes o serveis promocionen i amb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16988,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com espiar la teva compet\u00e8ncia a Google Ads? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les estrat\u00e8gies per espiar la compet\u00e8ncia a Google Ads ens poden ajudar a millorar el resultat de les campanyes. 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