{"id":18282,"date":"2024-02-14T16:52:57","date_gmt":"2024-02-14T15:52:57","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-es-bing-i-per-que-tenir-lo-en-compte-en-la-teva-estrategia-de\/"},"modified":"2026-10-23T18:18:53","modified_gmt":"2026-10-23T16:18:53","slug":"que-es-bing-i-per-que-tenir-lo-en-compte-en-la-teva-estrategia-de","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-es-bing-i-per-que-tenir-lo-en-compte-en-la-teva-estrategia-de\/","title":{"rendered":"Qu\u00e8 \u00e9s Bing i per qu\u00e8 tenir-lo en compte en la teva estrat\u00e8gia de m\u00e0rqueting?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Qu\u00e8 \u00e9s Bing<\/strong>? Aquesta pregunta es repeteix entre els nostres clients m\u00e9s sovint del que sembla. Quan parlem de posicionament web, sovint sembla que sigui sin\u00f2nim de situar-se a Google, per\u00f2 res m\u00e9s lluny de la realitat. Hi ha m\u00faltiples alternatives a aquest cercador, i una d\u2019elles \u00e9s Bing, una plataforma que coneixem molt b\u00e9 a Trilogi, ja que, com a <a href=\"https:\/\/trilogi.com\/blog\/ca\/trilogi-agencia-partner-de-microsoft-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner de Microsoft Advertising<\/a>, comptem amb el suport de Microsoft per fer-hi campanyes per als nostres clients. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s Bing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bing \u00e9s el nom del cercador de Microsoft, que funciona com a motor predeterminat a Internet Explorer, Edge i Cortana. Per oferir resultats a l\u2019usuari, Bing t\u00e9 el seu propi algoritme, igual que Google (l\u00edder mundial), Baidu (l\u00edder a la Xina) o Yandex (l\u00edder a R\u00fassia).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A difer\u00e8ncia dels anteriors, prioritza la qualitat del contingut com a principal factor de classificaci\u00f3 i resta import\u00e0ncia als enlla\u00e7os rebuts des d\u2019altres llocs web. El rastreig que fa tamb\u00e9 \u00e9s menor, de manera que una p\u00e0gina ben posicionada t\u00e9 moltes possibilitats de mantenir-se en el temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, el seu algoritme \u00e9s el principal element que fa servir un dels cercadors que m\u00e9s creixen, DuckDuckGo. Aix\u00ed doncs, un bon posicionament a Bing ens permetr\u00e0 tenir una bona pres\u00e8ncia en un dels motors a l\u2019al\u00e7a actualment. A l\u2019hora de millorar la nostra pres\u00e8ncia a la xarxa, no podem centrar els nostres esfor\u00e7os exclusivament en Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bing i el SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taxa de conversi\u00f3 \u00e9s un dels grans atractius que ofereix <strong>Bing a un <em>eCommerce<\/em>.<\/strong> En moltes ocasions pot doblar la de Google i, a m\u00e9s, la compet\u00e8ncia \u00e9s menor. Per tot aix\u00f2, <strong>Bing i el seu SEO<\/strong> s\u00f3n igual de rellevants en la nostra estrat\u00e8gia digital. No hem d\u2019oblidar que aquest tipus d\u2019accions mai no resten en cap cercador. Aquestes s\u00f3n algunes de les recomanacions que es poden aplicar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les imatges s\u00f3n molt importants per al cercador, especialment en cerques amb intenci\u00f3 de compra. \u00c9s imprescindible optimitzar-les i acompanyar-les dels atributs adequats perqu\u00e8 es mostrin.<\/li>\n\n\n\n<li>\u00c9s el n\u00ednxol perfecte per a dominis antics. Aquest cercador premia la traject\u00f2ria del lloc web, de manera que no hi ha risc que el contingut nou ens avanci, ja que valora el contingut contrastat.<\/li>\n\n\n\n<li>Les paraules clau exactes ofereixen un resultat m\u00e9s eficient, per la qual cosa \u00e9s important incloure la correcta a l\u2019URL del lloc.<\/li>\n\n\n\n<li>Per tenir-hi pres\u00e8ncia \u00e9s fonamental disposar de l\u2019eina Bing Webmaster Tools, on es facilita el <em>sitemap<\/em> i es fan les tasques d\u2019indexaci\u00f3 i rastreig.<\/li>\n\n\n\n<li>Cuidar de manera rigorosa els meta t\u00edtols i les meta descripcions \u00e9s b\u00e0sic per treure rendiment al portal web.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop resposta la pregunta sobre <strong>qu\u00e8 \u00e9s Bing<\/strong>, arriba el moment de definir el valor que pot tenir per a un <em>eCommerce <\/em>concret. La seva bona taxa de conversi\u00f3 anima a fer tasques SEO espec\u00edfiques per aconseguir un millor posicionament en aquest motor de cerca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s Bing? Aquesta pregunta es repeteix entre els nostres clients m\u00e9s sovint del que sembla. Quan parlem de posicionament web, sovint sembla que sigui sin\u00f2nim de situar-se a Google, per\u00f2 res m\u00e9s lluny de la realitat. Hi ha m\u00faltiples alternatives a aquest cercador, i una d\u2019elles \u00e9s Bing, una plataforma que coneixem molt b\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17014,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s Bing i per qu\u00e8 tenir-lo en compte en la teva estrat\u00e8gia de m\u00e0rqueting? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La taxa de conversi\u00f3 \u00e9s un dels grans atractius que ofereix Bing a un eCommerce. 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