{"id":18280,"date":"2024-02-14T18:00:44","date_gmt":"2024-02-14T17:00:44","guid":{"rendered":"https:\/\/trilogi.com\/blog\/dates-clau-daquest-2024-per-poder-continuar-fent-anuncis-a-google-ads\/"},"modified":"2026-10-23T18:18:45","modified_gmt":"2026-10-23T16:18:45","slug":"dates-clau-daquest-2024-per-poder-continuar-fent-anuncis-a-google-ads","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/dates-clau-daquest-2024-per-poder-continuar-fent-anuncis-a-google-ads\/","title":{"rendered":"Dates clau d\u2019aquest 2024 per poder continuar fent anuncis a Google Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el din\u00e0mic m\u00f3n del m\u00e0rqueting digital, estar al dia de les \u00faltimes actualitzacions de <a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> \u00e9s crucial per garantir el m\u00e0xim rendiment de les teves campanyes. Aquest any, 4 canvis significatius requereixen la teva atenci\u00f3: el <a href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-el-mode-de-consentiment-de-google-i-per-que-activar-lo-al-teu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consent Mode<\/a>, les <a href=\"https:\/\/trilogi.com\/blog\/ca\/conversions-millorades-a-google-ads-que-son-i-per-a-que-serveixen\/\">conversions millorades<\/a>, la desaparici\u00f3 d\u2019Universal Analytics i la desactivaci\u00f3 de les cookies a Google Chrome<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tens les dates l\u00edmit per implementar aquests canvis sense que afectin els teus resultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Mode &#8211; Obligatori des de mar\u00e7 del 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 \u00e9s?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Consent Mode \u00e9s una actualitzaci\u00f3 que permet als anunciants ajustar com es mesuren les conversions en funci\u00f3 del consentiment de l\u2019usuari sobre l\u2019\u00fas de cookies. Aquesta funcionalitat \u00e9s essencial en el context del creixent focus en la privacitat dels usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data l\u00edmit: mar\u00e7 del 2024<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per continuar utilitzant Google Ads sense interrupcions i complir les normatives de privacitat, has d\u2019implementar el Consent Mode abans del mar\u00e7 del 2024. Aix\u00f2 garantir\u00e0 que les teves dades de conversi\u00f3 continu\u00efn sent precises i conformes a les lleis de privacitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversions millorades \u2013 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 s\u00f3n?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha dos tipus de conversions millorades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversions millorades per a web<\/li>\n\n\n\n<li>Conversions millorades de clients potencials<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les primeres milloren la mesura de les conversions online. Aquest proc\u00e9s et permet enviar des del teu lloc web dades encriptades i anonimitzades proporcionades pels usuaris. Aquestes dades s\u2019envien en el moment en qu\u00e8 un usuari fa una acci\u00f3 important (com una compra o un registre) i s\u2019utilitzen per vincular aquesta acci\u00f3 amb el compte de Google de l\u2019usuari que estava actiu quan va interactuar amb un dels teus anuncis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les segones permeten fer el seguiment de les compres que fan els clients potencials fora del lloc web, per exemple per tel\u00e8fon o per correu electr\u00f2nic. Quan carregues informaci\u00f3 de clients potencials, aquesta informaci\u00f3, pr\u00e8viament encriptada i anonimitzada al teu lloc web, s\u2019utilitza per assignar les accions completades (com compres o registres) a les campanyes publicit\u00e0ries de Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data l\u00edmit: fes-ho com m\u00e9s aviat millor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per qu\u00e8 \u00e9s imprescindible? (tot i que no \u00e9s obligatori, de moment)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la desaparici\u00f3 de les cookies, Google Ads ho t\u00e9 m\u00e9s complicat per saber quan ha d\u2019atribuir les conversions que corresponen al canal de Google Ads. Simplificant molt, aquest sistema li permet identificar de manera xifrada l\u2019usuari que ha fet la conversi\u00f3 i atribuir-la al canal de Google Ads, cosa que al seu torn permet a la IA calibrar el tipus de p\u00fablic al qual mostrar els nostres anuncis i con\u00e8ixer el rendiment de les campanyes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desaparici\u00f3 d\u2019Universal Analytics &#8211; juliol del 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 passa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les dades d\u2019Universal Analytics deixaran d\u2019estar disponibles: adeu a comparar les teves visites, el comportament dels usuaris o els canals d\u2019adquisici\u00f3, entre d\u2019altres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data l\u00edmit: 1 de juliol de 2024<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 implica si, de tota manera, ja has migrat a Google Analytics 4?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si volem continuar tenint l\u2019hist\u00f2ric de dades, les hem de migrar. Com?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exporta informes concrets en els formats seg\u00fcents:<ul><li>CSV<\/li><\/ul><ul><li>TSV<\/li><\/ul><ul><li>TSV per a Excel<\/li><\/ul><ul><li>Excel (XLSX)<\/li><\/ul><ul><li>Fulls de c\u00e0lcul de Google<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>PDF<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Utilitza l\u2019API de Google Analytics per exportar dades a Cloud Storage i connectar-les a Looker Studio.<\/li>\n\n\n\n<li>Instal\u00b7la el complement de Fulls de c\u00e0lcul de Google per a Analytics per arxivar les teves dades.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Afecta Google Ads?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, si es fa servir una audi\u00e8ncia d\u2019Universal Analytics en les campanyes o grups d\u2019anuncis, cosa que ja no hauries d\u2019estar fent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desactivaci\u00f3 de les cookies a Google Chrome \u2013 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 passar\u00e0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Chrome deixar\u00e0 d\u2019emmagatzemar per defecte les cookies de tercers, entre les quals hi ha les d\u2019\u00fas publicitari i, \u00e9s clar, dins d\u2019aquesta categoria hi ha les de Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data l\u00edmit: segona meitat del 2024<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les implicacions s\u00f3n clares: cada vegada necessitar\u00e0s m\u00e9s tenir les teves pr\u00f2pies dades de clients i alimentar-ne Google Ads per generar audi\u00e8ncies pr\u00f2pies de valor, preferiblement din\u00e0miques. Aix\u00f2 \u00e9s possible gr\u00e0cies a eines de marketing automation que inclouen funcions de CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accions recomanades<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revisa i actualitza la teva configuraci\u00f3:<\/strong> assegura\u2019t que la configuraci\u00f3 de Google Ads estigui al dia amb aquestes noves pol\u00edtiques abans de les dates indicades.<\/li>\n\n\n\n<li><strong>Consulta amb experts:<\/strong> si tens dubtes sobre com implementar aquests canvis, planteja\u2019t consultar un expert en Google Ads o un partner certificat com nosaltres.<\/li>\n\n\n\n<li><strong>Planifica amb antelaci\u00f3:<\/strong> no deixis per a l\u2019\u00faltim moment les actualitzacions necess\u00e0ries. Planificar amb antelaci\u00f3 pot evitar interrupcions en les teves campanyes i optimitzar-ne el rendiment.<\/li>\n\n\n\n<li><strong>Desa el teu hist\u00f2ric de dades:<\/strong> en algun moment voldr\u00e0s comparar els teus resultats amb anys anteriors, i necessites tenir aquestes dades disponibles.<\/li>\n\n\n\n<li><strong>Activa les conversions millorades: <\/strong>ajuda Google Ads a entendre els teus clients potencials i a con\u00e8ixer el rendiment de les teves campanyes.<\/li>\n\n\n\n<li><strong>Crea els teus propis segments d\u2019audi\u00e8ncia:<\/strong> alimenta Google Ads amb la teva base de dades de clients, i fes-ho de manera que la tinguis tan ben segmentada com puguis.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mant\u00e9n-te informat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recorda que Google Ads actualitza regularment les seves pol\u00edtiques i funcionalitats. Mant\u00e9n-te informat dels \u00faltims canvis subscrivint-te als canals oficials de comunicaci\u00f3 de Google Ads i participant en f\u00f2rums de la comunitat d\u2019anunciants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el din\u00e0mic m\u00f3n del m\u00e0rqueting digital, estar al dia de les \u00faltimes actualitzacions de Google Ads \u00e9s crucial per garantir el m\u00e0xim rendiment de les teves campanyes. Aquest any, 4 canvis significatius requereixen la teva atenci\u00f3: el Consent Mode, les conversions millorades, la desaparici\u00f3 d\u2019Universal Analytics i la desactivaci\u00f3 de les cookies a Google [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17017,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dates clau d\u2019aquest 2024 per poder continuar fent anuncis a Google Ads | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"4 canvis significatius requereixen la teva atenci\u00f3 si vols continuar fent anuncis a Google Ads. 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