{"id":18273,"date":"2024-08-07T07:31:07","date_gmt":"2024-08-07T05:31:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/les-xarxes-socials-el-nou-cercador-com-els-compradors-online-estan\/"},"modified":"2026-10-23T18:18:26","modified_gmt":"2026-10-23T16:18:26","slug":"les-xarxes-socials-el-nou-cercador-com-els-compradors-online-estan","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/les-xarxes-socials-el-nou-cercador-com-els-compradors-online-estan\/","title":{"rendered":"Les xarxes socials, el nou cercador: com els compradors online estan canviant els seus h\u00e0bits de cerca"},"content":{"rendered":"\n

Les xarxes socials han evolucionat m\u00e9s enll\u00e0 de ser simples plataformes d\u2019interacci\u00f3 i s\u2019han convertit en un potent motor de cerca per als consumidors online. La manera com les persones busquen i compren productes ha canviat dr\u00e0sticament en l\u2019\u00faltima d\u00e8cada. Abans, els motors de cerca com Google eren el principal recurs per trobar informaci\u00f3 sobre productes i serveis. Per\u00f2 ara cada vegada m\u00e9s consumidors recorren a les xarxes socials per buscar, investigar i, finalment, fer les seves compres. Vegem m\u00e9s de prop aquest fenomen i qu\u00e8 significa per a les empreses i els professionals del m\u00e0rqueting.<\/p>\n\n\n\n

La nova era de la \u00abcerca social\u00bb<\/h2>\n\n\n\n

La \u00abcerca social\u00bb \u00e9s el terme que s\u2019utilitza per descriure la tend\u00e8ncia dels consumidors a fer servir les xarxes socials com a motor de cerca. <\/p>\n\n\n\n

\n

Segons un informe de GlobalWebIndex, 4 de cada 10 usuaris d\u2019Internet utilitzen les xarxes socials per investigar productes. <\/p>\n<\/blockquote>\n\n\n\n

I aquesta tend\u00e8ncia continua creixent a mesura que m\u00e9s persones se senten c\u00f2modes navegant i comprant a les xarxes socials.<\/p>\n\n\n\n

Les plataformes de xarxes socials com Instagram, Facebook i Pinterest han fet grans esfor\u00e7os per incorporar funcionalitats que faciliten el proc\u00e9s de compra. Des de botons de \u00abcompra\u00bb fins a anuncis de productes i botigues integrades, la transici\u00f3 entre la cerca i la compra mai no havia estat tan fluida.<\/p>\n\n\n\n

Avantatges de la cerca social per a les empreses<\/h2>\n\n\n\n

Per a les empreses, aquest canvi en el comportament del consumidor representa una gran oportunitat. La capacitat de mostrar productes en un entorn m\u00e9s visual i social pot ajudar a augmentar el coneixement de marca i fomentar la implicaci\u00f3. A m\u00e9s, els comentaris i les interaccions socials poden aportar un nivell de validaci\u00f3 social i de confian\u00e7a dif\u00edcil d\u2019aconseguir en un motor de cerca convencional.<\/p>\n\n\n\n

A m\u00e9s, la informaci\u00f3 detallada que les xarxes socials recopilen sobre els seus usuaris permet a les empreses segmentar i personalitzar les seves accions de m\u00e0rqueting amb un grau de precisi\u00f3 sense precedents. Els anuncis i les recomanacions de productes es poden personalitzar segons els interessos, la ubicaci\u00f3, el comportament de compra i molt m\u00e9s.<\/p>\n\n\n\n

Com adaptar-se a la cerca social<\/h2>\n\n\n\n

Per a les empreses que volen adaptar-se a aquesta tend\u00e8ncia, \u00e9s essencial desenvolupar una estrat\u00e8gia s\u00f2lida de xarxes socials. Aix\u00f2 inclou crear contingut atractiu i rellevant, interactuar amb els usuaris, optimitzar les publicacions i les imatges per a la cerca i utilitzar de manera efica\u00e7 els anuncis de pagament a les xarxes socials.<\/p>\n\n\n\n

Aix\u00ed mateix, \u00e9s crucial oferir un proc\u00e9s de compra f\u00e0cil i segur a les xarxes socials. Aix\u00f2 podria implicar utilitzar funcions de compra integrades, fer servir xatbots per respondre preguntes i facilitar les vendes, i garantir que el proc\u00e9s de pagament sigui segur i f\u00e0cil d\u2019utilitzar.<\/p>\n\n\n\n

En conclusi\u00f3, les xarxes socials s\u2019estan convertint en un motor de cerca important per als consumidors online, cosa que est\u00e0 canviant la manera com les empreses han d\u2019abordar el m\u00e0rqueting i les vendes online. Si entenen aquest canvi i s\u2019hi adapten, les empreses es poden posicionar de manera m\u00e9s efectiva per arribar als seus clients i aprofitar al m\u00e0xim el poder de la \u00abcerca social\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les xarxes socials han evolucionat m\u00e9s enll\u00e0 de ser simples plataformes d\u2019interacci\u00f3 i s\u2019han convertit en un potent motor de cerca per als consumidors online. La manera com les persones busquen i compren productes ha canviat dr\u00e0sticament en l\u2019\u00faltima d\u00e8cada. Abans, els motors de cerca com Google eren el principal recurs per trobar informaci\u00f3 sobre […]<\/p>\n","protected":false},"author":2,"featured_media":17034,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"\nLes xarxes socials, el nou cercador: com els compradors online estan canviant els seus h\u00e0bits de cerca | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Els consumidors fan servir les xarxes socials com a motor de cerca. 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