{"id":18258,"date":"2025-01-30T11:15:11","date_gmt":"2025-01-30T10:15:11","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-connectar-amb-els-nous-consumidors-digitals-i-augmentar-les-vendes\/"},"modified":"2026-10-23T18:17:45","modified_gmt":"2026-10-23T16:17:45","slug":"com-connectar-amb-els-nous-consumidors-digitals-i-augmentar-les-vendes","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-connectar-amb-els-nous-consumidors-digitals-i-augmentar-les-vendes\/","title":{"rendered":"Com connectar amb els nous consumidors digitals i augmentar les vendes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Els h\u00e0bits de compra han canviat.<\/strong> Avui els consumidors s\u00f3n m\u00e9s exigents, anal\u00edtics i prudents abans de prendre una decisi\u00f3 de compra. En un m\u00f3n on l\u2019oferta \u00e9s infinita i la informaci\u00f3 \u00e9s a un clic, les marques s\u2019han d\u2019assegurar de ser presents en els moments clau del proc\u00e9s de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons un estudi recent de <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/insights\/consumer-journey\/conecta-con-clientes\/\">Think With Google<\/a>, el <strong>33% dels consumidors<\/strong> afirmen que ara investiguen m\u00e9s abans de fer una compra. Qu\u00e8 vol dir aix\u00f2 per a les marques i els retailers? Que han d\u2019optimitzar la seva pres\u00e8ncia digital i millorar l\u2019experi\u00e8ncia de compra per convertir visites en vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3 explorem els <strong>nous h\u00e0bits de compra<\/strong>, el paper de la IA en la personalitzaci\u00f3 d\u2019experi\u00e8ncies i estrat\u00e8gies clau per connectar amb els consumidors digitals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Els nous h\u00e0bits dels consumidors: m\u00e9s recerca, menys impulsivitat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors actuals <strong>no compren per impuls<\/strong>. Al contrari, s\u2019han tornat m\u00e9s estrat\u00e8gics i volen assegurar-se que la compra valgui la pena. D\u2019acord amb l\u2019estudi de Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El 80% dels compradors comparen preus<\/strong> abans de decidir-se.<\/li>\n\n\n\n<li><strong>El 75% busca ressenyes i opinions<\/strong> a internet.<\/li>\n\n\n\n<li><strong>El 67% visita el lloc web o l\u2019app de la marca<\/strong> per obtenir informaci\u00f3 addicional.<\/li>\n\n\n\n<li><strong>El 66% prefereix veure el producte f\u00edsicament<\/strong> abans de comprar.<\/li>\n\n\n\n<li><strong>El 60% revisa la pol\u00edtica de devolucions<\/strong> abans de finalitzar una compra.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qualitat i preu, els factors decisius<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>relaci\u00f3 qualitat-preu<\/strong> (37%) i l\u2019<strong>alta qualitat del producte<\/strong> (36%) s\u00f3n els principals criteris de compra per als consumidors, fins i tot quan ja coneixen la marca. Aix\u00f2 vol dir que <strong>no n\u2019hi ha prou de ser una marca reconeguda<\/strong>; cal demostrar constantment que el producte o servei continua sent una de les millors opcions del mercat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google, el millor aliat per prendre decisions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels punts clau de l\u2019informe de Google \u00e9s que <strong>el 40% dels consumidors<\/strong> fan servir la Cerca de Google per prendre <strong>decisions de compra m\u00e9s intel\u00b7ligents i informades<\/strong>. Aquest percentatge supera altres plataformes com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xarxes socials (28%)<\/strong><\/li>\n\n\n\n<li><strong>Marketplaces online (34%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 demostra que, tot i que els consumidors fan servir m\u00faltiples canals per investigar, <strong>Google continua sent la plataforma m\u00e9s influent<\/strong> en el seu proc\u00e9s de decisi\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La intel\u00b7lig\u00e8ncia artificial: clau per millorar l\u2019experi\u00e8ncia del consumidor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La intel\u00b7lig\u00e8ncia artificial (IA) est\u00e0 revolucionant la manera com les empreses interactuen amb els seus clients. Google ha desenvolupat eines com <strong>Performance Max i Demand Gen<\/strong>, que permeten:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Predir el comportament del consumidor<\/strong> i mostrar anuncis personalitzats.<br>\u2705 <strong>Optimitzar les campanyes de publicitat digital<\/strong> en funci\u00f3 dels interessos de l\u2019usuari.<br>\u2705 <strong>Oferir experi\u00e8ncies de compra m\u00e9s fluides<\/strong> i personalitzades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Estrat\u00e8gies per connectar amb el consumidor digital i augmentar les vendes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per adaptar-se a aquests canvis en el comportament del consumidor, els negocis han d\u2019<strong>optimitzar la seva pres\u00e8ncia digital<\/strong> i millorar l\u2019experi\u00e8ncia de compra. Aqu\u00ed tens algunes estrat\u00e8gies clau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. SEO i SEM per destacar a Google<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com que la cerca a Google \u00e9s el canal m\u00e9s utilitzat per prendre decisions de compra, \u00e9s fonamental invertir en:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong><a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO<\/a><\/strong> (Search Engine Optimization) \u2192 optimitzaci\u00f3 de paraules clau, contingut rellevant i autoritat de domini.<br>\ud83d\udd39 <strong><a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\">SEM<\/a><\/strong> (Search Engine Marketing) \u2192 campanyes de Google Ads amb segmentaci\u00f3 avan\u00e7ada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Opinions i ressenyes: el nou boca-orella digital<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>ressenyes online<\/strong> s\u00f3n essencials per generar confian\u00e7a en els consumidors. Segons BrightLocal, <strong>el 87% dels compradors llegeix ressenyes abans de decidir-se per una marca<\/strong>. Per aprofitar-ho:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Demana ressenyes als clients satisfets.<\/strong><br>\ud83d\udd39 <strong>Respon de manera proactiva als comentaris positius i negatius.<\/strong><br>\ud83d\udd39 <strong>Mostra testimonis i valoracions a la teva web.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Experi\u00e8ncia omnicanal: connecta amb els clients en tots els punts de contacte<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors investiguen en m\u00faltiples canals abans de comprar. El teu negoci ha de tenir una <a href=\"https:\/\/trilogi.com\/blog\/ca\/arribar-a-mes-clients-amb-tactiques-de-marqueting-omnicanal\/\">estrat\u00e8gia omnicanal<\/a> i ser present a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Xarxes socials (Instagram, TikTok, Facebook, LinkedIn).<\/strong><br>\ud83d\udd39 <strong>Marketplaces (Amazon, eBay, Shopify).<\/strong><br>\ud83d\udd39 <strong>Botiga online optimitzada per a m\u00f2bils.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Pol\u00edtiques de devoluci\u00f3 i garantia atractives<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com que <strong>el 60% dels consumidors revisa les pol\u00edtiques de devoluci\u00f3 abans de comprar<\/strong>, una pol\u00edtica flexible i clara pot augmentar la conversi\u00f3 de vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Ofereix devolucions f\u00e0cils i gratu\u00eftes.<\/strong><br>\ud83d\udd39 <strong>Claredat en les condicions de canvis i reemborsaments.<\/strong><br>\ud83d\udd39 <strong>Garantia ampliada per generar m\u00e9s confian\u00e7a.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3: la clau \u00e9s la confian\u00e7a i la pres\u00e8ncia digital<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els consumidors d\u2019avui estan <strong>m\u00e9s informats que mai<\/strong> i esperen experi\u00e8ncies de compra personalitzades i fiables. Per connectar-hi i augmentar les conversions, \u00e9s crucial:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 <strong>Tenir una estrat\u00e8gia SEO i SEM optimitzada per a Google.<\/strong><br>\u2714 <strong>Incentivar les ressenyes i generar confian\u00e7a.<\/strong><br>\u2714 <strong>Adoptar una experi\u00e8ncia omnicanal.<\/strong><br>\u2714 <strong>Aprofitar la intel\u00b7lig\u00e8ncia artificial per personalitzar l\u2019experi\u00e8ncia de compra.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques que s\u2019adaptin a aquests canvis i prioritzin la confian\u00e7a del client tindran un avantatge competitiu en el din\u00e0mic m\u00f3n de l\u2019eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents (FAQs)<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1738153071084\"><strong class=\"schema-faq-question\">Per qu\u00e8 els consumidors investiguen m\u00e9s abans de comprar?<\/strong> <p class=\"schema-faq-answer\">L\u2019acc\u00e9s a m\u00e9s informaci\u00f3, la varietat d\u2019opcions i la inflaci\u00f3 han fet que els consumidors es tornin m\u00e9s estrat\u00e8gics i analitzin cada compra abans de prendre una decisi\u00f3.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153104165\"><strong class=\"schema-faq-question\">Com influeix Google en la decisi\u00f3 de compra dels consumidors?<\/strong> <p class=\"schema-faq-answer\">Google \u00e9s la plataforma m\u00e9s utilitzada per prendre decisions de compra: un 40% dels consumidors la fan servir per comparar preus, llegir ressenyes i buscar informaci\u00f3 sobre productes i marques.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153121221\"><strong class=\"schema-faq-question\">Com pot la meva empresa aprofitar la intel\u00b7lig\u00e8ncia artificial a l\u2019eCommerce?<\/strong> <p class=\"schema-faq-answer\">La IA permet personalitzar experi\u00e8ncies de compra, optimitzar anuncis en temps real i anticipar-se a les necessitats del consumidor. Eines com Google Performance Max poden ajudar a millorar la conversi\u00f3 i la fidelitzaci\u00f3.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153139853\"><strong class=\"schema-faq-question\">Qu\u00e8 \u00e9s m\u00e9s efectiu: SEO o SEM?<\/strong> <p class=\"schema-faq-answer\">Tots dos s\u00f3n clau en una estrat\u00e8gia digital. El <strong>SEO<\/strong> \u00e9s una inversi\u00f3 a llarg termini que millora la visibilitat org\u00e0nica, mentre que el <strong>SEM<\/strong> ofereix resultats immediats mitjan\u00e7ant anuncis de pagament. La combinaci\u00f3 de tots dos genera millors resultats.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738153164591\"><strong class=\"schema-faq-question\">Fins a quin punt \u00e9s important tenir ressenyes online?<\/strong> <p class=\"schema-faq-answer\">Molt important. El <strong>87% dels consumidors<\/strong> revisa opinions abans de comprar. Fomentar ressenyes positives i respondre activament als comentaris millora la reputaci\u00f3 i la conversi\u00f3 de vendes.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Els h\u00e0bits de compra han canviat. Avui els consumidors s\u00f3n m\u00e9s exigents, anal\u00edtics i prudents abans de prendre una decisi\u00f3 de compra. En un m\u00f3n on l\u2019oferta \u00e9s infinita i la informaci\u00f3 \u00e9s a un clic, les marques s\u2019han d\u2019assegurar de ser presents en els moments clau del proc\u00e9s de compra. Segons un estudi recent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17575,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com connectar amb els nous consumidors digitals i augmentar les vendes | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El 33% dels consumidors afirmen que ara investiguen m\u00e9s abans de fer una compra. 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