{"id":18244,"date":"2026-01-27T10:53:21","date_gmt":"2026-01-27T09:53:21","guid":{"rendered":"https:\/\/trilogi.com\/blog\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/"},"modified":"2026-10-23T18:17:07","modified_gmt":"2026-10-23T16:17:07","slug":"smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/","title":{"rendered":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid"},"content":{"rendered":"\n

A Trilogi<\/strong>, com a Shopify Plus Partners<\/a><\/strong>, seguim de prop totes les millores que Shopify introdueix per ajudar les marques a gestionar millor les seves dades i el seu ecosistema de m\u00e0rqueting. Una de les darreres novetats \u00e9s l\u2019actualitzaci\u00f3 anomenada Smart Data Protection<\/em>, que va precisament en aquesta direcci\u00f3: m\u00e9s control i protecci\u00f3 sobre l\u2019\u00fas de dades dels p\u00edxels de m\u00e0rqueting<\/strong>.<\/p>\n\n\n\n

Quina novetat introdueix Shopify?<\/h2>\n\n\n\n

Shopify est\u00e0 activant per defecte una nova funcionalitat d\u2019optimitzaci\u00f3 autom\u00e0tica de l\u2019\u00fas de dades<\/strong> dins de Settings \u2192 Customer Events<\/strong>.<\/p>\n\n\n\n

\n

L\u2019objectiu \u00e9s clar:
Evitar que eines o integracions inactives continu\u00efn rebent dades innecess\u00e0riament<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

Segons explica Shopify, el sistema analitza de manera cont\u00ednua quins p\u00edxels aporten valor real al negoci i prioritza l\u2019intercanvi de dades amb els que generen tr\u00e0nsit i vendes<\/strong>.<\/p>\n\n\n\n

\n

Aquest \u00e9s el seu comunicat oficial<\/a>:

Per protegir la teva botiga de compartir dades en exc\u00e9s de manera accidental, Shopify aviat activar\u00e0 per defecte l\u2019optimitzaci\u00f3 autom\u00e0tica de l\u2019\u00fas compartit de dades, que supervisa els teus p\u00edxels de m\u00e0rqueting i nom\u00e9s comparteix dades amb les eines que generen resultats per a la teva botiga. Veiem molts p\u00edxels que no han enviat tr\u00e0nsit ni vendes a un comerciant en setmanes, mesos o fins i tot anys, i aquesta funci\u00f3 est\u00e0 dissenyada per protegir la teva botiga precisament d\u2019aquesta situaci\u00f3 si oblides desactivar l\u2019\u00fas compartit amb eines inactives.<\/p>\n\n\n\n

Analitzarem diversos senyals, inclosos el tr\u00e0nsit i les vendes, per determinar si compartir dades amb una eina concreta \u00e9s \u00fatil per al teu negoci. Quan detectem que no hi ha cap senyal procedent d\u2019un p\u00edxel durant dies o setmanes, pausarem l\u2019\u00fas compartit de dades fins que apareguin nous senyals, moment en qu\u00e8 l\u2019\u00fas compartit de dades es tornar\u00e0 a activar.<\/p>\n\n\n\n

Veur\u00e0s la configuraci\u00f3 habilitada immediatament per a tots els p\u00edxels de m\u00e0rqueting actius, per\u00f2 no comen\u00e7ar\u00e0 a limitar les dades dels p\u00edxels que no generin resultats fins com a m\u00ednim d\u2019aqu\u00ed a set dies. Per excloure\u2019t de l\u2019\u00fas compartit de dades optimitzat, pots ajustar la configuraci\u00f3 dels p\u00edxels a Configuraci\u00f3 > Esdeveniments de clients<\/strong> i establir els p\u00edxels com a \u201csempre actius\u201d per mantenir l\u2019\u00fas compartit complet de dades en tot moment.<\/p>\n<\/blockquote>\n\n\n\n

Com funciona aquesta optimitzaci\u00f3?<\/h2>\n\n\n\n
    \n
  • Shopify monitora senyals com el tr\u00e0nsit i les vendes<\/strong>.<\/li>\n\n\n\n
  • Si un p\u00edxel no mostra activitat durant un per\u00edode de temps, l\u2019intercanvi de dades es pausa autom\u00e0ticament<\/strong>.<\/li>\n\n\n\n
  • Tan bon punt torna a generar senyals, l\u2019acc\u00e9s a les dades es reactiva<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    D\u2019aquesta manera, la teva botiga Shopify comparteix dades nom\u00e9s amb les eines que realment contribueixen als teus resultats<\/strong>.<\/p>\n\n\n\n

    Quins beneficis aporta aquest enfocament?<\/h2>\n\n\n\n

    Aquesta millora:<\/p>\n\n\n\n

      \n
    • Refor\u00e7a la protecci\u00f3 de dades<\/strong>.<\/li>\n\n\n\n
    • Redueix el risc d\u2019oversharing accidental<\/strong>.<\/li>\n\n\n\n
    • Mant\u00e9 l\u2019ecosistema de m\u00e0rqueting net i eficient<\/strong>.<\/li>\n\n\n\n
    • Alinea l\u2019\u00fas de dades amb eines actives i rellevants.<\/li>\n<\/ul>\n\n\n\n

      Especialment \u00fatil en botigues que han provat diverses plataformes al llarg del temps.<\/p>\n\n\n\n

      Qu\u00e8 has de tenir en compte si fas paid media?<\/h2>\n\n\n\n

      Si treballes activament amb plataformes com:<\/p>\n\n\n\n

        \n
      • Meta Ads<\/li>\n\n\n\n
      • Google Ads<\/li>\n\n\n\n
      • TikTok Ads<\/li>\n\n\n\n
      • Klaviyo<\/li>\n<\/ul>\n\n\n\n

        Shopify et permet mantenir el control total<\/strong>. Per als p\u00edxels estrat\u00e8gics, pots garantir l\u2019acc\u00e9s continu configurant-los com a \u201cAlways on\u201d<\/strong>.<\/p>\n\n\n\n

        Com revisar la configuraci\u00f3<\/h2>\n\n\n\n
          \n
        1. Accedeix a Shopify Admin<\/strong><\/li>\n\n\n\n
        2. Ves a Settings \u2192 Customer Events<\/strong><\/li>\n\n\n\n
        3. Revisa els teus p\u00edxels actius<\/li>\n\n\n\n
        4. Marca com a \u201cAlways on\u201d<\/strong> els que siguin clau per a la teva estrat\u00e8gia<\/li>\n<\/ol>\n\n\n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n

          L\u2019optimitzaci\u00f3 autom\u00e0tica s\u2019activa immediatament, tot i que no limita dades durant els primers 7 dies<\/strong>, cosa que et dona marge per revisar-ho amb calma.<\/p>\n\n\n\n

          La nostra recomanaci\u00f3 com a Shopify Plus Partners<\/h2>\n\n\n\n

          A Trilogi<\/strong> veiem aquest canvi com una bona pr\u00e0ctica<\/strong> que ajuda les marques a:<\/p>\n\n\n\n

            \n
          • Tenir m\u00e9s visibilitat.<\/li>\n\n\n\n
          • Prendre millors decisions.<\/li>\n\n\n\n
          • Garantir que les dades s\u2019utilitzen de manera eficient i responsable.<\/li>\n<\/ul>\n\n\n\n

            Com sempre, l\u2019important \u00e9s revisar la configuraci\u00f3 i adaptar-la a la teva estrat\u00e8gia concreta<\/strong>.<\/p>\n\n\n\n

            Si necessites ajuda per validar el teu setup de tracking o assegurar-te que tot est\u00e0 alineat amb els teus objectius de creixement, a Trilogi<\/strong> estarem encantats d\u2019acompanyar-te.<\/p>\n\n\n\n

            FAQs \u2013 Smart Data Protection de Shopify<\/h2>\n\n\n\n

            <\/p>\n\n\n\n

            Qu\u00e8 \u00e9s Smart Data Protection de Shopify?<\/strong>

            Smart Data Protection \u00e9s una nova funcionalitat de Shopify que optimitza autom\u00e0ticament l\u2019\u00fas compartit de dades dels p\u00edxels de m\u00e0rqueting. El seu objectiu \u00e9s evitar que eines o integracions inactives continu\u00efn rebent dades sense aportar valor real al negoci.<\/p> <\/div>

            Smart Data Protection a Shopify est\u00e0 activada per defecte?<\/strong>

            S\u00ed. Shopify activa aquesta optimitzaci\u00f3 autom\u00e0ticament per defecte per a totes les botigues. Tanmateix, durant els primers 7 dies<\/strong> no es limita l\u2019\u00fas de dades, cosa que et dona marge per revisar i ajustar la configuraci\u00f3.<\/p> <\/div>

            Quins p\u00edxels es veuen afectats per l\u2019actualitzaci\u00f3 Smart Data Protection de Shopify?<\/strong>

            Tots els p\u00edxels de m\u00e0rqueting<\/strong> configurats a Shopify (per exemple, Meta, Google, TikTok, Klaviyo, etc.).Shopify analitza si cada p\u00edxel genera senyals rellevants com tr\u00e0nsit o vendes.<\/p> <\/div>

            Com decideix Shopify si un p\u00edxel \u00e9s \u201cactiu\u201d o no?<\/strong>

            Shopify monitora diversos senyals, principalment:Tr\u00e0nsitVendesSi un p\u00edxel no genera cap senyal durant dies o setmanes, Shopify considera que no aporta valor i pausa autom\u00e0ticament l\u2019intercanvi de dades<\/strong> amb aquesta eina.<\/p> <\/div>

            Qu\u00e8 passa quan es pausa un p\u00edxel?<\/strong>

            Quan es pausa un p\u00edxel:Deixa de rebre dades de Shopify.No s\u2019elimina ni es desinstal\u00b7la.Tan bon punt torna a generar senyals, l\u2019intercanvi de dades es reactiva autom\u00e0ticament<\/strong>.<\/p> <\/div>

            L\u2019actualitzaci\u00f3 Smart Data Protection de Shopify pot afectar les meves campanyes de paid media?<\/strong>

            Nom\u00e9s si no revises la configuraci\u00f3.Si treballes activament amb plataformes clau com Meta Ads, Google Ads o TikTok Ads, Shopify et permet for\u00e7ar l\u2019\u00fas continu de dades<\/strong> configurant aquests p\u00edxels com a \u201cAlways on\u201d<\/strong>.<\/p> <\/div>

            Qu\u00e8 vol dir configurar un p\u00edxel com a \u201cAlways on\u201d a Shopify?<\/strong>

            Vol dir que aquest p\u00edxel:Sempre rebr\u00e0 dadesNo estar\u00e0 subjecte a l\u2019optimitzaci\u00f3 autom\u00e0ticaMantindr\u00e0 l\u2019\u00fas compartit complet de dades en tot moment\u00c9s l\u2019opci\u00f3 recomanada per a les eines estrat\u00e8giques del teu stack de m\u00e0rqueting.<\/p> <\/div>

            On puc revisar i canviar aquesta configuraci\u00f3?<\/strong>

            Des del teu Shopify Admin:Ves a Settings \u2192 Customer Events<\/strong>Revisa la llista de p\u00edxels actiusMarca com a \u201cAlways on\u201d<\/strong> els que siguin clau per a la teva estrat\u00e8gia<\/p> <\/div>

            Quins s\u00f3n els beneficis d\u2019aquesta funcionalitat?<\/strong>

            Smart Data Protection ajuda a:Evitar l\u2019oversharing accidental de dadesRefor\u00e7ar la protecci\u00f3 i la governan\u00e7a de dadesMantenir un ecosistema de m\u00e0rqueting m\u00e9s net i eficientAlinear l\u2019\u00fas de dades amb eines realment actives\u00c9s especialment \u00fatil en botigues que han provat moltes plataformes al llarg del temps.<\/p> <\/div>

            \u00c9s obligatori fer servir aquesta optimitzaci\u00f3?<\/strong>

            No. Pots excloure-te\u2019n manualment<\/strong> configurant els p\u00edxels com a \u201cAlways on\u201d. Shopify ofereix flexibilitat total per adaptar-ho a la teva estrat\u00e8gia.<\/p> <\/div>

            Qu\u00e8 recomana Trilogi com a Shopify Plus Partner?<\/strong>

            Des de Trilogi recomanem:Revisar la configuraci\u00f3 de p\u00edxels com m\u00e9s aviat millorMarcar com a \u201cAlways on\u201d les plataformes clau de paid media i CRMAprofitar aquesta millora com una oportunitat per auditar i optimitzar el teu setup de trackingSi necessites ajuda per validar la configuraci\u00f3 o assegurar-te que tot est\u00e0 alineat amb els teus objectius de creixement, a Trilogi estarem encantats d\u2019acompanyar-te<\/strong>.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"

            A Trilogi, com a Shopify Plus Partners, seguim de prop totes les millores que Shopify introdueix per ajudar les marques a gestionar millor les seves dades i el seu ecosistema de m\u00e0rqueting. Una de les darreres novetats \u00e9s l\u2019actualitzaci\u00f3 anomenada Smart Data Protection, que va precisament en aquesta direcci\u00f3: m\u00e9s control i protecci\u00f3 sobre l\u2019\u00fas […]<\/p>\n","protected":false},"author":2,"featured_media":17909,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nSmart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T09:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T16:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid\",\"datePublished\":\"2026-01-27T09:53:21+00:00\",\"dateModified\":\"2026-10-23T16:17:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/\"},\"wordCount\":1271,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/\",\"name\":\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"datePublished\":\"2026-01-27T09:53:21+00:00\",\"dateModified\":\"2026-10-23T16:17:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444087256\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444100242\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444126946\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444156626\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444175466\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444194410\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444231426\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444251634\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444263588\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444278699\"},{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444292251\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026_restiling_post-blog_shopify-data-protection.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Smart Data Protection Shopify Trilogi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444087256\",\"position\":1,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444087256\",\"name\":\"Qu\u00e8 \u00e9s Smart Data Protection de Shopify?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Smart Data Protection \u00e9s una nova funcionalitat de Shopify que optimitza autom\u00e0ticament l\u2019\u00fas compartit de dades dels p\u00edxels de m\u00e0rqueting. El seu objectiu \u00e9s evitar que eines o integracions inactives continu\u00efn rebent dades sense aportar valor real al negoci.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444100242\",\"position\":2,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444100242\",\"name\":\"Smart Data Protection a Shopify est\u00e0 activada per defecte?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed. Shopify activa esta optimizaci\u00f3n autom\u00e1ticamente por defecto para todas las tiendas. No obstante, durante los <strong>primers 7 dies<\\\/strong> no se limita el uso de datos, lo que te da margen para revisar y ajustar la configuraci\u00f3n.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444126946\",\"position\":3,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444126946\",\"name\":\"Quins p\u00edxels es veuen afectats per l\u2019actualitzaci\u00f3 Smart Data Protection de Shopify?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Todos los <strong>p\u00edxels de m\u00e0rqueting<\\\/strong> configurados en Shopify (por ejemplo, Meta, Google, TikTok, Klaviyo, etc.).<br\\\/>Shopify analiza si cada p\u00edxel est\u00e1 generando se\u00f1ales relevantes como tr\u00e1fico o ventas.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444156626\",\"position\":4,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444156626\",\"name\":\"Com decideix Shopify si un p\u00edxel \u00e9s \u201cactiu\u201d o no?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Shopify monitoriza m\u00faltiples se\u00f1ales, principalmente:<br\\\/>Tr\u00e1fico<br\\\/>Ventas<br\\\/>Si un p\u00edxel no genera ninguna se\u00f1al durante d\u00edas o semanas, Shopify considera que no est\u00e1 aportando valor y <strong>pausa autom\u00e0ticament l\u2019intercanvi de dades<\\\/strong> con esa herramienta.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444175466\",\"position\":5,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444175466\",\"name\":\"Qu\u00e8 passa quan es pausa un p\u00edxel?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cuando un p\u00edxel se pausa:<br\\\/>Deja de recibir datos desde Shopify.<br\\\/>No se elimina ni se desinstala.<br\\\/>En cuanto vuelve a generar se\u00f1ales, el intercambio de datos se <strong>reactiva autom\u00e0ticament<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444194410\",\"position\":6,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444194410\",\"name\":\"L\u2019actualitzaci\u00f3 Smart Data Protection de Shopify pot afectar les meves campanyes de paid media?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Solo si no revisas la configuraci\u00f3n.<br\\\/>Si trabajas activamente con plataformas clave como Meta Ads, Google Ads o TikTok Ads, Shopify te permite <strong>for\u00e7ar l\u2019\u00fas continu de dades<\\\/strong> configurando esos p\u00edxeles como <strong>\u201cAlways on\u201d<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444231426\",\"position\":7,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444231426\",\"name\":\"Qu\u00e8 vol dir configurar un p\u00edxel com a \u201cAlways on\u201d a Shopify?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Significa que ese p\u00edxel:<br\\\/>Siempre recibir\u00e1 datos<br\\\/>No estar\u00e1 sujeto a la optimizaci\u00f3n autom\u00e1tica<br\\\/>Mantendr\u00e1 el uso compartido completo de datos en todo momento<br\\\/>Es la opci\u00f3n recomendada para herramientas estrat\u00e9gicas dentro de tu stack de marketing.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444251634\",\"position\":8,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444251634\",\"name\":\"On puc revisar i canviar aquesta configuraci\u00f3?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Desde tu Shopify Admin:<br\\\/>Ve a <strong>Settings \u2192 Customer Events<\\\/strong><br\\\/>Revisa la lista de p\u00edxeles activos<br\\\/>Marca como <strong>\u201cAlways on\u201d<\\\/strong> aquellos que sean clave para tu estrategia\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444263588\",\"position\":9,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444263588\",\"name\":\"Quins s\u00f3n els beneficis d\u2019aquesta funcionalitat?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Smart Data Protection ayuda a:<br\\\/>Evitar el oversharing accidental de datos<br\\\/>Reforzar la protecci\u00f3n y gobernanza de datos<br\\\/>Mantener un ecosistema de marketing m\u00e1s limpio y eficiente<br\\\/>Alinear el uso de datos con herramientas realmente activas<br\\\/>Es especialmente \u00fatil en tiendas que han probado muchas plataformas a lo largo del tiempo.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444278699\",\"position\":10,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444278699\",\"name\":\"\u00c9s obligatori fer servir aquesta optimitzaci\u00f3?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Puedes <strong>excloure-te\u2019n manualment<\\\/strong> configurando los p\u00edxeles como \u201cAlways on\u201d. Shopify ofrece flexibilidad total para adaptarlo a tu estrategia.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444292251\",\"position\":11,\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\\\/#faq-question-1769444292251\",\"name\":\"Qu\u00e8 recomana Trilogi com a Shopify Plus Partner?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Desde Trilogi recomendamos:<br\\\/>Revisar la configuraci\u00f3n de p\u00edxeles cuanto antes<br\\\/>Marcar como \u201cAlways on\u201d las plataformas clave de paid media y CRM<br\\\/>Aprovechar esta mejora como una oportunidad para auditar y optimizar tu setup de tracking<br\\\/>Si necesitas ayuda para validar tu configuraci\u00f3n o asegurarte de que todo est\u00e1 alineado con tus objetivos de crecimiento, en <strong>Trilogi estarem encantats d\u2019acompanyar-te<\\\/strong>.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency","description":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/","og_locale":"es_ES","og_type":"article","og_title":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency","og_description":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.","og_url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2026-01-27T09:53:21+00:00","article_modified_time":"2026-10-23T16:17:07+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid","datePublished":"2026-01-27T09:53:21+00:00","dateModified":"2026-10-23T16:17:07+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/"},"wordCount":1271,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/","url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/","name":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","datePublished":"2026-01-27T09:53:21+00:00","dateModified":"2026-10-23T16:17:07+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de Paid. Aplica aquestes accions als p\u00edxels estrat\u00e8gics.","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444087256"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444100242"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444126946"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444156626"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444175466"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444194410"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444231426"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444251634"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444263588"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444278699"},{"@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444292251"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/2026_restiling_post-blog_shopify-data-protection.jpg","width":1200,"height":628,"caption":"Smart Data Protection Shopify Trilogi"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Smart Data Protection de Shopify: qu\u00e8 \u00e9s i qu\u00e8 has de revisar a les teves campanyes de paid"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444087256","position":1,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444087256","name":"Qu\u00e8 \u00e9s Smart Data Protection de Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Smart Data Protection \u00e9s una nova funcionalitat de Shopify que optimitza autom\u00e0ticament l\u2019\u00fas compartit de dades dels p\u00edxels de m\u00e0rqueting. El seu objectiu \u00e9s evitar que eines o integracions inactives continu\u00efn rebent dades sense aportar valor real al negoci.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444100242","position":2,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444100242","name":"Smart Data Protection a Shopify est\u00e0 activada per defecte?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"S\u00ed. Shopify activa esta optimizaci\u00f3n autom\u00e1ticamente por defecto para todas las tiendas. No obstante, durante los <strong>primers 7 dies<\/strong> no se limita el uso de datos, lo que te da margen para revisar y ajustar la configuraci\u00f3n.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444126946","position":3,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444126946","name":"Quins p\u00edxels es veuen afectats per l\u2019actualitzaci\u00f3 Smart Data Protection de Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Todos los <strong>p\u00edxels de m\u00e0rqueting<\/strong> configurados en Shopify (por ejemplo, Meta, Google, TikTok, Klaviyo, etc.).<br\/>Shopify analiza si cada p\u00edxel est\u00e1 generando se\u00f1ales relevantes como tr\u00e1fico o ventas.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444156626","position":4,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444156626","name":"Com decideix Shopify si un p\u00edxel \u00e9s \u201cactiu\u201d o no?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Shopify monitoriza m\u00faltiples se\u00f1ales, principalmente:<br\/>Tr\u00e1fico<br\/>Ventas<br\/>Si un p\u00edxel no genera ninguna se\u00f1al durante d\u00edas o semanas, Shopify considera que no est\u00e1 aportando valor y <strong>pausa autom\u00e0ticament l\u2019intercanvi de dades<\/strong> con esa herramienta.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444175466","position":5,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444175466","name":"Qu\u00e8 passa quan es pausa un p\u00edxel?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cuando un p\u00edxel se pausa:<br\/>Deja de recibir datos desde Shopify.<br\/>No se elimina ni se desinstala.<br\/>En cuanto vuelve a generar se\u00f1ales, el intercambio de datos se <strong>reactiva autom\u00e0ticament<\/strong>.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444194410","position":6,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444194410","name":"L\u2019actualitzaci\u00f3 Smart Data Protection de Shopify pot afectar les meves campanyes de paid media?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Solo si no revisas la configuraci\u00f3n.<br\/>Si trabajas activamente con plataformas clave como Meta Ads, Google Ads o TikTok Ads, Shopify te permite <strong>for\u00e7ar l\u2019\u00fas continu de dades<\/strong> configurando esos p\u00edxeles como <strong>\u201cAlways on\u201d<\/strong>.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444231426","position":7,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444231426","name":"Qu\u00e8 vol dir configurar un p\u00edxel com a \u201cAlways on\u201d a Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Significa que ese p\u00edxel:<br\/>Siempre recibir\u00e1 datos<br\/>No estar\u00e1 sujeto a la optimizaci\u00f3n autom\u00e1tica<br\/>Mantendr\u00e1 el uso compartido completo de datos en todo momento<br\/>Es la opci\u00f3n recomendada para herramientas estrat\u00e9gicas dentro de tu stack de marketing.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444251634","position":8,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444251634","name":"On puc revisar i canviar aquesta configuraci\u00f3?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Desde tu Shopify Admin:<br\/>Ve a <strong>Settings \u2192 Customer Events<\/strong><br\/>Revisa la lista de p\u00edxeles activos<br\/>Marca como <strong>\u201cAlways on\u201d<\/strong> aquellos que sean clave para tu estrategia","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444263588","position":9,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444263588","name":"Quins s\u00f3n els beneficis d\u2019aquesta funcionalitat?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Smart Data Protection ayuda a:<br\/>Evitar el oversharing accidental de datos<br\/>Reforzar la protecci\u00f3n y gobernanza de datos<br\/>Mantener un ecosistema de marketing m\u00e1s limpio y eficiente<br\/>Alinear el uso de datos con herramientas realmente activas<br\/>Es especialmente \u00fatil en tiendas que han probado muchas plataformas a lo largo del tiempo.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444278699","position":10,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444278699","name":"\u00c9s obligatori fer servir aquesta optimitzaci\u00f3?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. Puedes <strong>excloure-te\u2019n manualment<\/strong> configurando los p\u00edxeles como \u201cAlways on\u201d. Shopify ofrece flexibilidad total para adaptarlo a tu estrategia.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444292251","position":11,"url":"https:\/\/trilogi.com\/blog\/ca\/smart-data-protection-de-shopify-que-es-i-que-has-de-revisar-a-les-teves\/#faq-question-1769444292251","name":"Qu\u00e8 recomana Trilogi com a Shopify Plus Partner?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Desde Trilogi recomendamos:<br\/>Revisar la configuraci\u00f3n de p\u00edxeles cuanto antes<br\/>Marcar como \u201cAlways on\u201d las plataformas clave de paid media y CRM<br\/>Aprovechar esta mejora como una oportunidad para auditar y optimizar tu setup de tracking<br\/>Si necesitas ayuda para validar tu configuraci\u00f3n o asegurarte de que todo est\u00e1 alineado con tus objetivos de crecimiento, en <strong>Trilogi estarem encantats d\u2019acompanyar-te<\/strong>.","inLanguage":"es"},"inLanguage":"es"}]}},"acf":[],"lang":"ca","translations":{"ca":18244,"es":17899,"en":18407},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18244"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18244\/revisions"}],"predecessor-version":[{"id":19969,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18244\/revisions\/19969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/17909"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}