{"id":18232,"date":"2026-10-16T08:52:02","date_gmt":"2026-10-16T06:52:02","guid":{"rendered":"https:\/\/trilogi.com\/blog\/mercat-petfood-a-espanya-2025-xifres-tendencies-i-claus-per-a-les-marques\/"},"modified":"2026-10-23T18:16:21","modified_gmt":"2026-10-23T16:16:21","slug":"mercat-petfood-a-espanya-2025-xifres-tendencies-i-claus-per-a-les-marques","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/mercat-petfood-a-espanya-2025-xifres-tendencies-i-claus-per-a-les-marques\/","title":{"rendered":"Mercat petfood a Espanya 2025: xifres, tend\u00e8ncies i claus per a les marques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mercat d\u2019alimentaci\u00f3 per a animals de companyia a Espanya continua creixent, i ho fa amb un canvi de protagonista: <strong>el gat<\/strong>. Segons les dades d\u2019ANFAAC (l\u2019Asociaci\u00f3n Nacional de Fabricantes de Alimentos para Animales de Compa\u00f1\u00eda) publicades per <a href=\"https:\/\/www.alimarket.es\/alimentacion\/noticia\/422950\/perros-y-gatos-acortan-distancias-en-el-mercado-de-petfood--que-aumento-un-6--en-2025\" target=\"_blank\" rel=\"noopener\">Alimarket<\/a> el mar\u00e7 del 2026, el petfood va facturar <strong>2.118 milions d\u2019euros el 2025, un 6,1% m\u00e9s que l\u2019any anterior<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest article repassem les xifres clau del mercat, les tend\u00e8ncies que les expliquen i el que signifiquen per a fabricants, distribu\u00efdors i botigues que volen vendre m\u00e9s, especialment en el canal online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les xifres del petfood a Espanya el 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes s\u00f3n les dades principals que recull ANFAAC per a l\u2019exercici 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facturaci\u00f3 total:<\/strong> 2.118 milions d\u2019euros, amb un creixement del 6,1%.<\/li>\n\n<li><strong>Alimentaci\u00f3 per a gossos:<\/strong> 1.139 milions d\u2019euros, un 1,1% m\u00e9s.<\/li>\n\n<li><strong>Alimentaci\u00f3 per a gats:<\/strong> 1.039 milions d\u2019euros, un 12,2% m\u00e9s.<\/li>\n\n<li><strong>Volum:<\/strong> 603.527 tones, un 5,3% m\u00e9s que el 2024.<\/li>\n\n<li><strong>Tones per esp\u00e8cie:<\/strong> el gos es mant\u00e9 pr\u00e0cticament pla (+0,2%) mentre que el gat creix un 14,4%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha un mat\u00eds que conv\u00e9 tenir en compte: la suma de les xifres de gos i gat publicades no coincideix exactament amb el total del mercat, aix\u00ed que \u00e9s millor quedar-se amb les tend\u00e8ncies que amb l\u2019\u00faltim euro. I la tend\u00e8ncia \u00e9s clar\u00edssima: <strong>gossos i gats s\u00f3n cada cop m\u00e9s a prop en facturaci\u00f3<\/strong>, i tot el creixement rellevant ve del gat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9s mascotes registrades que mai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El creixement del petfood es recolza en una base d\u2019animals cada cop m\u00e9s gran. El primer cens estatal que unifica els registres auton\u00f2mics, presentat pel Ministeri de Drets Socials, Consum i Agenda 2030 i recollit per <a href=\"https:\/\/www.elespanol.com\/mascotario\/20260610\/oficial-poblacion-perros-gatos-espana-crece-censo-ultimos-anos\/1003744278426_0.html\" target=\"_blank\" rel=\"noopener\">El Espa\u00f1ol<\/a>, comptabilitza <strong>m\u00e9s de 15,1 milions d\u2019animals de companyia registrats<\/strong>: uns 7,56 milions de gossos i 5,61 milions de gats. La xifra ha crescut un 14,1% des del 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s animals, m\u00e9s ben alimentats i amb propietaris disposats a invertir en el seu benestar: \u00e9s la combinaci\u00f3 que explica per qu\u00e8 el sector resisteix fins i tot quan altres categories de consum es frenen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tend\u00e8ncies que mouen el mercat<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. El gat, motor del creixement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les llars urbanes, m\u00e9s petites i amb menys temps, encaixen molt b\u00e9 amb el gat. Per a les marques, aix\u00f2 vol dir ampliar gammes (humit, snacks, dietes espec\u00edfiques per a gats d\u2019interior o esterilitzats) i adaptar la comunicaci\u00f3: el propietari d\u2019un gat no compra igual que el d\u2019un gos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Premiumitzaci\u00f3 i alimentaci\u00f3 \u00abcom la nostra\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El propietari tracta la seva mascota com un membre m\u00e9s de la fam\u00edlia i llegeix les etiquetes: ingredients naturals, prote\u00efna de qualitat, receptes sense cereals o aliments frescos. Aix\u00f2 obre espai a marques especialitzades que saben explicar el seu producte, una cosa que es fa molt millor en una botiga online pr\u00f2pia que en un lineal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Compra recurrent i canal online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El pinso \u00e9s una compra que es repeteix amb una freq\u00fc\u00e8ncia previsible. Qui domina la recompra, amb <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-vendre-pinso-per-subscripcio-online-guia-per-a-marques-i-botigues\/\">subscripcions i recordatoris de reposici\u00f3<\/a>, es queda el client durant anys. Els marketplaces i les grans cadenes ho saben, i per aix\u00f2 competeixen tan fort en aquest terreny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Salut i benestar animal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dietes veterin\u00e0ries, suplements, productes d\u2019higiene i cura: la frontera entre alimentaci\u00f3 i salut es difumina. Per als fabricants i distribu\u00efdors de salut animal, el repte \u00e9s vendre b\u00e9 tant al propietari com al canal professional, amb un <a href=\"https:\/\/trilogi.com\/blog\/ca\/ecommerce-b2b-en-el-sector-veterinari-com-digitalitzar-la-venda-a\/\">portal B2B per a cl\u00edniques i botigues<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 significa tot aix\u00f2 per a les marques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un mercat que creix no garanteix que creixi la teva marca. Aquestes s\u00f3n les palanques que, segons la nostra experi\u00e8ncia amb clients del sector com Ownat, Kit Cat o VetNova, marquen la difer\u00e8ncia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tenir canal propi.<\/strong> Una botiga online dona marge, dades de client i relaci\u00f3 directa. \u00c9s la base per fidelitzar.<\/li>\n\n<li><strong>Treballar la recompra.<\/strong> Calcular quan s\u2019acaba el producte de cada client i avisar-lo a temps. Pots veure com funciona amb la nostra <a href=\"https:\/\/trilogi.com\/ca\/calculadora-recompra-pinso\/\">calculadora de durada del sac de pinso<\/a>.<\/li>\n\n<li><strong>Explicar el producte.<\/strong> Fitxes amb ingredients, beneficis i racions, contingut expert i recomanacions personalitzades amb <a href=\"https:\/\/trilogi.com\/ca\/agents-ia\/\">Agents IA<\/a>.<\/li>\n\n<li><strong>Connectar tots els canals.<\/strong> Botiga pr\u00f2pia, marketplaces i canal professional amb estoc, preus i comandes sincronitzats.<\/li>\n\n<li><strong>Decidir amb dades.<\/strong> Saber quines gammes, esp\u00e8cies i clients creixen per invertir on hi ha retorn.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El petfood a Espanya supera els 2.100 milions d\u2019euros i continua creixent, emp\u00e8s pel gat, la premiumitzaci\u00f3 i la compra recurrent. Les marques que millor ho aprofitaran s\u00f3n les que converteixin aquest creixement en clients fidels: amb canal propi, recompra automatitzada i una experi\u00e8ncia de compra que expliqui per qu\u00e8 el seu producte \u00e9s millor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tens una marca o una botiga del sector i vols cr\u00e9ixer online, a TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-mascotes\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per al sector mascotes<\/a>. Parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercat d\u2019alimentaci\u00f3 per a mascotes va superar els 2.100 milions d\u2019euros a Espanya el 2025. Repassem les xifres, per qu\u00e8 el gat estira el sector i qu\u00e8 haurien de fer les marques per aprofitar-ho.<\/p>\n","protected":false},"author":4,"featured_media":18080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-18232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercat petfood a Espanya 2025: xifres, tend\u00e8ncies i claus per a les marques | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El petfood va facturar m\u00e9s de 2.100 M\u20ac a Espanya el 2025 (+6,1%) i el gat ja \u00e9s el motor del creixement. 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