{"id":18229,"date":"2026-10-16T08:52:11","date_gmt":"2026-10-16T06:52:11","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-vendre-productes-per-a-mascotes-online-guia-completa-per-a-marques-i\/"},"modified":"2026-10-23T18:16:08","modified_gmt":"2026-10-23T16:16:08","slug":"com-vendre-productes-per-a-mascotes-online-guia-completa-per-a-marques-i","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-vendre-productes-per-a-mascotes-online-guia-completa-per-a-marques-i\/","title":{"rendered":"Com vendre productes per a mascotes online: guia completa per a marques i botigues"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vendre productes per a mascotes online \u00e9s una de les oportunitats m\u00e9s interessants de l\u2019eCommerce a Espanya. El mercat no para de cr\u00e9ixer, el client compra amb freq\u00fc\u00e8ncia i est\u00e0 molt implicat amb la seva mascota. Per\u00f2 tamb\u00e9 \u00e9s un sector molt competit, amb grans cadenes especialitzades i marketplaces que estrenyen el marge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquesta guia repassem, pas a pas, el que necessita una marca, un fabricant o una botiga per vendre online amb \u00e8xit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ent\u00e9n el mercat i el teu client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Espanya t\u00e9 m\u00e9s de 15 milions d\u2019animals de companyia registrats i el petfood supera els 2.100 milions d\u2019euros de facturaci\u00f3 (tens totes les xifres a <a href=\"https:\/\/trilogi.com\/blog\/ca\/mercat-petfood-a-espanya-2025-xifres-tendencies-i-claus-per-a-les-marques\/\">el mercat petfood a Espanya el 2025<\/a>). Per\u00f2 darrere de cada compra hi ha perfils molt diferents: el propietari primerenc que necessita consell, l\u2019expert que busca una marca concreta, el professional que compra per a la seva cl\u00ednica o la seva botiga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de dissenyar la botiga, defineix b\u00e9 a qui vens: gos, gat o altres esp\u00e8cies? Alimentaci\u00f3, accessoris, higiene o salut? Consumidor final, canal professional o tots dos?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Tria la plataforma adequada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No hi ha una plataforma millor per a tothom. L\u2019elecci\u00f3 dep\u00e8n de la mida del cat\u00e0leg, les integracions amb l\u2019ERP, si vens en B2B, les subscripcions i la internacionalitzaci\u00f3. A TRILOGI som tecnol\u00f2gicament agn\u00f2stics i avaluem cada projecte amb vuit criteris: temps de posada en marxa, funcionalitats, integraci\u00f3, adaptabilitat, seguretat, SLA, depend\u00e8ncies i cost total.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trilogi.com\/ca\/shopify\/\">Shopify<\/a> o Shopify Plus per a marques D2C que volen llan\u00e7ar r\u00e0pid.<\/li>\n\n<li><a href=\"https:\/\/trilogi.com\/ca\/prestashop\/\">PrestaShop<\/a> o WooCommerce per a cat\u00e0legs mitjans amb necessitats a mida.<\/li>\n\n<li><a href=\"https:\/\/trilogi.com\/ca\/logicommerce\/\">LogiCommerce<\/a> per a cat\u00e0legs grans, B2B i B2C en una mateixa plataforma i integracions complexes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols aprofundir-hi, aqu\u00ed tens la nostra guia sobre <a href=\"https:\/\/trilogi.com\/ca\/crear-botiga-online-professional-amb-trilogi\/\">com crear una botiga online professional<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Construeix un cat\u00e0leg que ajudi a triar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En el sector mascotes el cat\u00e0leg \u00e9s complex: esp\u00e8cies, races, mides, edats, formats de sac, sabors i necessitats especials. Un bon cat\u00e0leg online necessita:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filtres per esp\u00e8cie, edat, mida i necessitat<\/strong> (esterilitzat, sensible, s\u00e8nior, sense cereals\u2026).<\/li>\n\n<li><strong>Fitxes completes:<\/strong> ingredients, an\u00e0lisi, racions recomanades, talles i fotografies reals.<\/li>\n\n<li><strong>Variants ben resoltes:<\/strong> formats i talles en una mateixa fitxa, no vint productes solts.<\/li>\n\n<li><strong>Contingut expert<\/strong> que resolgui dubtes abans que el client els tingui.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Atrau tr\u00e0nsit qualificat<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO:<\/strong> continguts per esp\u00e8cie, ra\u00e7a i necessitat, i fitxes optimitzades. \u00c9s el canal m\u00e9s rendible a mitj\u00e0 termini. M\u00e9s a <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO per a eCommerce<\/a>.<\/li>\n\n<li><strong>Google Shopping i Search<\/strong> per captar qui ja busca el teu producte. Ho expliquem a <a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\">Google Ads per a eCommerce<\/a>.<\/li>\n\n<li><strong>Xarxes socials i UGC:<\/strong> les mascotes s\u00f3n el contingut m\u00e9s compartit d\u2019internet. Aprofita els teus clients i creadors especialitzats.<\/li>\n\n<li><strong>Visibilitat a la IA:<\/strong> cada cop m\u00e9s propietaris pregunten a ChatGPT quin pinso triar. Treballar el <a href=\"https:\/\/trilogi.com\/ca\/agencia-geo\/\">GEO<\/a> t\u2019ajuda a apar\u00e8ixer en aquestes respostes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Converteix i fidelitza: la recompra ho \u00e9s tot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El gran actiu del sector \u00e9s la compra recurrent. Un client que repeteix cada mes durant anys val molt m\u00e9s que qualsevol venda puntual. Per aconseguir-ho:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscripcions i recordatoris de reposici\u00f3<\/strong> calculats segons la mascota. T\u2019ho expliquem a <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-vendre-pinso-per-subscripcio-online-guia-per-a-marques-i-botigues\/\">com vendre pinso per subscripci\u00f3 online<\/a>, i pots provar el c\u00e0lcul a la nostra <a href=\"https:\/\/trilogi.com\/ca\/calculadora-recompra-pinso\/\">calculadora de durada del sac de pinso<\/a>.<\/li>\n\n<li><strong>Correu i SMS automatitzats:<\/strong> benvinguda, reposici\u00f3, aniversari de la mascota, canvi d\u2019etapa de vida.<\/li>\n\n<li><strong>Programes de fidelitzaci\u00f3<\/strong> i avantatges per als millors clients.<\/li>\n\n<li><strong>Atenci\u00f3 immediata<\/strong> amb un assistent basat en <a href=\"https:\/\/trilogi.com\/ca\/agents-ia\/\">Agents IA<\/a> que recomana productes i resol dubtes a qualsevol hora.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Decideix la teva estrat\u00e8gia de marketplaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon i altres marketplaces donen visibilitat i volum, per\u00f2 tamb\u00e9 comprimeixen el marge i t\u2019allunyen del client. La millor estrat\u00e8gia sol ser combinar: marketplaces per captar i botiga pr\u00f2pia per fidelitzar, amb estoc, preus i comandes sincronitzats entre tots els canals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. No t\u2019oblidis del canal professional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si ets fabricant o distribu\u00efdor, les cl\u00edniques veterin\u00e0ries, botigues i criadors tamb\u00e9 volen comprar online, amb les seves tarifes i el seu hist\u00f2ric. Un portal B2B integrat amb l\u2019ERP multiplica l\u2019efici\u00e8ncia comercial. Ho expliquem a <a href=\"https:\/\/trilogi.com\/blog\/ca\/ecommerce-b2b-en-el-sector-veterinari-com-digitalitzar-la-venda-a\/\">eCommerce B2B en el sector veterinari<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Compleix la normativa<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Els <strong>medicaments veterinaris<\/strong> nom\u00e9s es poden vendre a dist\u00e0ncia si no estan subjectes a prescripci\u00f3, i \u00fanicament per farm\u00e0cies i establiments autoritzats, complint els requisits del Reial decret 666\/2023.<\/li>\n\n<li>La <strong>Llei 7\/2023 de benestar animal<\/strong> va canviar les regles per a les botigues: ja no poden vendre gossos, gats ni fures, cosa que refor\u00e7a el pes de l\u2019alimentaci\u00f3, els accessoris i els serveis.<\/li>\n\n<li>Etiquetatge, informaci\u00f3 al consumidor, protecci\u00f3 de dades i condicions de venda: el de sempre en eCommerce, per\u00f2 ben fet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre productes per a mascotes online amb \u00e8xit requereix alguna cosa m\u00e9s que una botiga bonica: un cat\u00e0leg que ajudi a triar, tr\u00e0nsit qualificat, una estrat\u00e8gia de recompra s\u00f2lida i tots els canals connectats. Les marques que ho aconsegueixen construeixen relacions de molts anys amb els seus clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-mascotes\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per al sector mascotes<\/a> i hem treballat amb marques com Ownat, Kit Cat, VetNova, Cotecnica, Albet o Freedog. Si vols fer cr\u00e9ixer la teva marca online, parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de triar la plataforma fins a aconseguir que el client repeteixi: repassem tot el que necessita una marca o una botiga per vendre productes per a mascotes online amb \u00e8xit.<\/p>\n","protected":false},"author":4,"featured_media":18083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre productes per a mascotes online: guia completa per a marques i botigues | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Guia per vendre productes per a mascotes online: plataforma, cat\u00e0leg, m\u00e0rqueting, marketplaces, recompra i normativa. 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