{"id":18228,"date":"2026-10-16T13:33:56","date_gmt":"2026-10-16T11:33:56","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-vendre-alimentacio-online-logistica-normativa-i-canal-horeca\/"},"modified":"2026-10-23T18:16:09","modified_gmt":"2026-10-23T16:16:09","slug":"com-vendre-alimentacio-online-logistica-normativa-i-canal-horeca","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-vendre-alimentacio-online-logistica-normativa-i-canal-horeca\/","title":{"rendered":"Com vendre alimentaci\u00f3 online: log\u00edstica, normativa i canal HORECA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La ind\u00fastria d\u2019alimentaci\u00f3 i begudes \u00e9s la ind\u00fastria m\u00e9s gran d\u2019Espanya: segons FIAB, el 2025 va assolir una producci\u00f3 de 137.188 milions d\u2019euros i va exportar per valor de 52.564 milions. S\u00f3n m\u00e9s de 27.800 empreses, la majoria pimes, que depenen en gran part de distribu\u00efdors i grans superf\u00edcies per arribar al client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre online, directament al consumidor i al professional, permet recuperar marge, dades i relaci\u00f3 amb el client. Aquestes s\u00f3n les claus per fer-ho b\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Marca i origen: el teu avantatge davant de la gran superf\u00edcie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El consumidor que compra online a un productor busca una cosa que no troba al lineal: hist\u00f2ria, origen, qualitat i tracte directe. Explica-ho al web amb fotografia, v\u00eddeo, receptes i contingut sobre com s\u2019elabora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Una log\u00edstica que respecti el producte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fred, trencaments, dates de consum preferent i pesos. Configura opcions d\u2019enviament per producte i zona, dies de lliurament i embalatges adequats. Ofereix enviament gratu\u00eft a partir d\u2019un import que protegeixi el teu marge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Consumidor i professional al mateix web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El particular compra per unitats; el bar, el restaurant o la botiga gurmet, per caixes, amb les seves tarifes, comanda m\u00ednima i condicions de pagament. Amb una sola plataforma i un \u00fanic cat\u00e0leg, cada client veu la seva botiga. Pots veure un exemple interactiu a la nostra p\u00e0gina del <a href=\"https:\/\/trilogi.com\/ca\/sector-alimentacio\/\">sector alimentaci\u00f3<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Digitalitza el canal HORECA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comandes per WhatsApp, tarifes en PDF i trucades d\u2019\u00faltima hora. Un <a href=\"https:\/\/trilogi.com\/ca\/ecommerce-b2b\/\">portal B2B<\/a> amb repetici\u00f3 de comandes, rutes de lliurament i connexi\u00f3 amb el teu ERP estalvia hores cada setmana i redueix errors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Informaci\u00f3 obligat\u00f2ria i normativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La venda a dist\u00e0ncia d\u2019aliments obliga a oferir al consumidor, abans de la compra, la informaci\u00f3 aliment\u00e0ria obligat\u00f2ria: denominaci\u00f3, ingredients, al\u00b7l\u00e8rgens, quantitat neta, condicions de conservaci\u00f3 i dades de l\u2019operador, entre d\u2019altres. Dissenya fitxes completes des del principi i revisa els requisits aplicables amb el teu assessor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Campanyes de temporada i regal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nadal, regal d\u2019empresa, temporada de producte. Lots, cistelles i packs preparats amb antelaci\u00f3, amb <a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\">Google Shopping<\/a>, xarxes socials i correu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Recompra i club de clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oli, caf\u00e8, conserves o vi es consumeixen i es reposen. Recordatoris, subscripcions i un club de clients amb avantatges converteixen compradors puntuals en clients de molts anys, amb <a href=\"https:\/\/trilogi.com\/ca\/agencia-connectif-marketing-automation\/\">marketing automation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre alimentaci\u00f3 online \u00e9s combinar marca, log\u00edstica, informaci\u00f3 completa i un canal professional digital. Les marques que ho aconsegueixen depenen menys d\u2019intermediaris i creixen amb m\u00e9s marge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-alimentacio\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per al sector de l\u2019alimentaci\u00f3<\/a> i hem treballat amb marques com Torrons Vicens, La Quinta, Quely, Garcimar o Conservas Ortiz. Si vols vendre directament, parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendre directament al consumidor i digitalitzar les comandes de bars, restaurants i botigues: repassem les claus perqu\u00e8 una marca d\u2019alimentaci\u00f3 vengui online amb \u00e8xit.<\/p>\n","protected":false},"author":4,"featured_media":18096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre alimentaci\u00f3 online: log\u00edstica, normativa i canal HORECA | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Guia per a productors, marques gurmet i 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