{"id":18226,"date":"2026-10-16T13:34:05","date_gmt":"2026-10-16T11:34:05","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-vendre-mobles-online-fotos-configurador-i-lliuraments\/"},"modified":"2026-10-23T18:15:59","modified_gmt":"2026-10-23T16:15:59","slug":"com-vendre-mobles-online-fotos-configurador-i-lliuraments","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-vendre-mobles-online-fotos-configurador-i-lliuraments\/","title":{"rendered":"Com vendre mobles online: fotos, configurador i lliuraments"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La ind\u00fastria del moble a Espanya va facturar 4.779 milions d\u2019euros el 2025, un 3,4% m\u00e9s que l\u2019any anterior, segons l\u2019Observatorio Espa\u00f1ol del Mercado del Mueble d\u2019Aidimme. \u00c9s la primera vegada des del 2021 que el sector creix per sobre del PIB. I una part creixent d\u2019aquesta decisi\u00f3 de compra comen\u00e7a, o acaba, online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre mobles online t\u00e9 reptes propis: productes que cal imaginar a casa, variants gaireb\u00e9 infinites, fabricaci\u00f3 sota comanda i lliuraments voluminosos. Aquestes s\u00f3n les claus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Fotografia d\u2019ambient que ajudi a imaginar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una foto sobre fons blanc no \u00e9s suficient. El client necessita veure el moble en un espai real, amb escala, llum i estil. Combina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotos d\u2019ambient per estan\u00e7a i estil.<\/li>\n\n<li>Detall de materials, teixits i acabats.<\/li>\n\n<li>Mides clares sobre la imatge.<\/li>\n\n<li>Ambients i variants generats amb IA a partir del producte real, per mostrar totes les combinacions sense fer una sessi\u00f3 per a cadascuna.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Configuradors de mides, teixits i acabats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si fabriques sota comanda, un configurador connectat a les teves tarifes i a la teva producci\u00f3 \u00e9s el teu millor venedor: el client tria mida, teixit i potes, i veu el preu i el termini a l\u2019instant. Ofereix a m\u00e9s mostres de teixit a domicili per acabar d\u2019esvair el dubte. Hi ha un exemple interactiu a la nostra p\u00e0gina del <a href=\"https:\/\/trilogi.com\/ca\/sector-llar-decoracio\/\">sector llar i decoraci\u00f3<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Un cat\u00e0leg amb variants ben resoltes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colors, mides i acabats en una mateixa fitxa, no vint productes solts. Un PIM ordena atributs i variants i alimenta el web, els marketplaces i els cat\u00e0legs per a professionals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Lliurament i muntatge sense sorpreses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La log\u00edstica pot espatllar una bona venda. Configura opcions per tipus de producte (paqueteria, lliurament a dues persones, muntatge), cita de lliurament i seguiment en temps real, connectats amb el teu operador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Exposici\u00f3 i online, al mateix equip<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El client mira online i compra a l\u2019exposici\u00f3, o a l\u2019inrev\u00e9s. Amb estoc unificat, cita a la botiga i pressupostos compartits entre canals, la botiga f\u00edsica i el web s\u2019ajuden en lloc de competir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. SEO per estan\u00e7a, estil i producte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cerques com \u00absof\u00e0 chaise longue de vellut\u00bb o \u00abl\u00e0mpada penjant n\u00f2rdica\u00bb tenen molta intenci\u00f3. Treballa el <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO per a eCommerce<\/a> per estan\u00e7a i estil, i canals visuals com Pinterest o Meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Professionals i interioristes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interioristes, arquitectes i botigues multimarca necessiten un <a href=\"https:\/\/trilogi.com\/ca\/ecommerce-b2b\/\">portal B2B<\/a> amb tarifes pr\u00f2pies, fitxes t\u00e8cniques i comandes de projecte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre mobles online amb \u00e8xit exigeix ajudar a imaginar, configurar i rebre el producte sense fricci\u00f3. Les marques que ho aconsegueixen converteixen m\u00e9s i milloren el marge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-llar-decoracio\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per al sector llar i decoraci\u00f3<\/a> i hem treballat amb marques com Hipermueble, Habitario, Bosch Mar\u00edn, Estiluz, Ibili o Luze. Si vols vendre m\u00e9s online, parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El client vol veure, mesurar i saber quan arriba. Repassem qu\u00e8 necessita un fabricant o una botiga de mobles per vendre online sense perdre marge en lliuraments i devolucions.<\/p>\n","protected":false},"author":4,"featured_media":18102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre mobles online: fotos, configurador i lliuraments | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Guia per vendre mobles i decoraci\u00f3 online: fotografia d\u2019ambient, configuradors, variants, lliuraments voluminosos, exposici\u00f3 f\u00edsica i m\u00e0rqueting.\" \/>\n<meta name=\"robots\" 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