{"id":18224,"date":"2026-10-16T13:34:09","date_gmt":"2026-10-16T11:34:09","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-reduir-devolucions-a-la-teva-botiga-de-moda-online\/"},"modified":"2026-10-23T18:15:52","modified_gmt":"2026-10-23T16:15:52","slug":"com-reduir-devolucions-a-la-teva-botiga-de-moda-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-reduir-devolucions-a-la-teva-botiga-de-moda-online\/","title":{"rendered":"Com reduir devolucions a la teva botiga de moda online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La moda \u00e9s un dels sectors que m\u00e9s ven online a Espanya: segons Acotex, al voltant del 17% de les vendes de moda ja es fan per canals digitals, en un mercat que el 2025 va fregar els 11.100 milions d\u2019euros i amb prou feines va cr\u00e9ixer un 0,6%. Amb el volum estancat, el marge es guanya o es perd en els detalls, i un dels m\u00e9s cars s\u00f3n les devolucions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada devoluci\u00f3 t\u00e9 cost d\u2019enviament, de gesti\u00f3 al magatzem i, moltes vegades, de producte que torna tard i fora de temporada. Reduir-les no vol dir posar-hi traves: vol dir ajudar el client a encertar-la a la primera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ent\u00e9n per qu\u00e8 et retornen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abans d\u2019actuar, mesura. Classifica els motius de devoluci\u00f3 per producte, talla i categoria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talla petita o gran.<\/li>\n\n<li>El producte no s\u2019assembla a la foto.<\/li>\n\n<li>Qualitat o teixit diferent del que s\u2019esperava.<\/li>\n\n<li>Compra de diverses talles per quedar-se\u2019n una.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquestes dades sabr\u00e0s si el problema \u00e9s en una guia de talles, en una foto o en un patr\u00f3 concret.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Guies de talles que ajudin de deb\u00f2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una taula gen\u00e8rica no serveix. Cada pe\u00e7a necessita les seves mides reals i una refer\u00e8ncia clara:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mides de la pe\u00e7a, no nom\u00e9s del cos.<\/li>\n\n<li>La talla que porta el model i la seva al\u00e7ada.<\/li>\n\n<li>Indicacions d\u2019horma: \u00abtalla petit, recomanem una talla m\u00e9s\u00bb.<\/li>\n\n<li>Opinions de clients amb la seva talla i la seva experi\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Un recomanador de talla amb IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un assistent basat en <a href=\"https:\/\/trilogi.com\/ca\/agents-ia\/\">Agents IA<\/a> pot preguntar al client la seva al\u00e7ada, el seu pes o la talla que fa servir en altres marques, i recomanar-li la talla adequada per a cada pe\u00e7a. A m\u00e9s, resol dubtes de teixit, cura o combinacions a qualsevol hora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Fotos i v\u00eddeos que no enganyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com m\u00e9s s\u2019assembli el que el client veu al que rep, menys devolucions. Mostra la pe\u00e7a en moviment, en cossos diferents, amb detall de teixit i amb llum natural. Avui tamb\u00e9 \u00e9s possible generar fotos de model i bodeg\u00f3 amb IA a partir de la pe\u00e7a real, mantenint la fidelitat de color i forma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Estoc unificat i alternatives a la devoluci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si el client pot canviar de talla a la botiga, reservar online i recollir, o rebre el producte des de la botiga m\u00e9s propera, el canvi substitueix la devoluci\u00f3. Per a aix\u00f2 necessites estoc unificat entre botigues, magatzem i web: el que anomenem Unified Commerce, amb ERP, TPV i botiga online connectats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Comunica b\u00e9 la pol\u00edtica de devolucions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una pol\u00edtica clara genera confian\u00e7a i augmenta la conversi\u00f3. Pots incentivar el canvi davant del reemborsament, oferir devoluci\u00f3 gratu\u00efta a clients recurrents o a la botiga f\u00edsica, i simplificar el proc\u00e9s perqu\u00e8 el client torni a comprar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Fes servir les dades per millorar el producte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els motius de devoluci\u00f3 s\u00f3n informaci\u00f3 valuosa per a l\u2019equip de producte: patrons que no encaixen, teixits que decepcionen, colors que no es veuen igual a la pantalla. Un quadre de comandament que creu\u00ef vendes, devolucions i motius ajuda a decidir amb dades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reduir devolucions en moda online \u00e9s possible si ajudes el client a triar: mides reals, recomanaci\u00f3 de talla, fotos fidels i alternatives com el canvi a la botiga. El resultat \u00e9s m\u00e9s marge i clients m\u00e9s satisfets que repeteixen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-moda\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per a marques de moda<\/a> i hem treballat amb marques com Anna Mora, Yerse, Fetiche, Surkana o Nuvola. Si vols vendre m\u00e9s i tenir menys devolucions, parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les devolucions s\u00f3n el gran forat del marge en la moda online. Repassem per qu\u00e8 es produeixen i qu\u00e8 poden fer les marques per reduir-les sense frenar les vendes.<\/p>\n","protected":false},"author":4,"featured_media":18106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com reduir devolucions a la teva botiga de moda online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Guia pr\u00e0ctica per a marques de moda: per qu\u00e8 es produeixen les devolucions online i com reduir-les amb guies de talles, fitxes, IA, estoc unificat i dades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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