{"id":18223,"date":"2026-10-16T13:34:12","date_gmt":"2026-10-16T11:34:12","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-vendre-recanvis-online-cataleg-compatibilitats-i-marketplaces\/"},"modified":"2026-10-23T18:15:43","modified_gmt":"2026-10-23T16:15:43","slug":"com-vendre-recanvis-online-cataleg-compatibilitats-i-marketplaces","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-vendre-recanvis-online-cataleg-compatibilitats-i-marketplaces\/","title":{"rendered":"Com vendre recanvis online: cat\u00e0leg, compatibilitats i marketplaces"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El sector del motor viu un bon moment. Segons ANESDOR, el 2025 es van matricular a Espanya 265.220 motos i vehicles lleugers, un 6,9% m\u00e9s que l\u2019any anterior i la millor xifra des del 2008. I el comer\u00e7 electr\u00f2nic continua creixent: la CNMC va situar el creixement interanual de l\u2019eCommerce a Espanya en el 19,3% el tercer trimestre del 2025, amb els accessoris per a vehicles entre les categories que m\u00e9s pugen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 vendre recanvis i accessoris online t\u00e9 una dificultat que no tenen altres sectors: el client necessita saber, amb tota seguretat, que la pe\u00e7a encaixa en el seu vehicle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. El cercador per vehicle \u00e9s el cor de la botiga<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sense un cercador per marca, model i any, el client dubta, pregunta o retorna. Un bon cercador:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filtra tot el cat\u00e0leg pel vehicle del client.<\/li>\n\n<li>Desa el seu vehicle a \u00abEl meu garatge\u00bb per a properes visites.<\/li>\n\n<li>Mostra clarament \u00abcompatible\u00bb o \u00abno compatible\u00bb a cada fitxa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les compatibilitats poden venir dels teus prove\u00efdors o de bases de dades d\u2019aplicacions com TecDoc, connectades amb el teu cat\u00e0leg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Un cat\u00e0leg t\u00e8cnic ordenat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Milers de refer\u00e8ncies, equival\u00e8ncies i preus que canvien cada setmana. Un PIM connectat amb els teus prove\u00efdors i el teu ERP mant\u00e9 el cat\u00e0leg actualitzat i amb fitxes completes: mides, materials, homologacions, esquemes de peces i documentaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Marketplaces, s\u00ed, per\u00f2 amb estrat\u00e8gia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon i els marketplaces especialitzats donen volum, per\u00f2 estrenyen el marge. L\u2019estrat\u00e8gia sol ser combinar: marketplaces per captar i botiga pr\u00f2pia per fidelitzar, amb estoc i preus sincronitzats. Optimitza tamb\u00e9 els teus feeds per a <a href=\"https:\/\/trilogi.com\/ca\/agencia-google-ads-per-a-ecommerce\/\">Google Shopping<\/a> i per als nous <a href=\"https:\/\/trilogi.com\/blog\/ca\/anuncis-amb-feeds-de-producte-a-chatgpt-que-ha-de-preparar-el-teu-ecommerce\/\">anuncis amb feeds a ChatGPT<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. El canal professional tamb\u00e9 compra online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tallers, botigues i distribu\u00efdors necessiten un <a href=\"https:\/\/trilogi.com\/ca\/ecommerce-b2b\/\">portal B2B<\/a> amb les seves tarifes, comanda r\u00e0pida per refer\u00e8ncia, estoc per magatzem i hist\u00f2ric de comandes, integrat amb el teu ERP. Cada comanda que entra sola \u00e9s temps que el teu equip dedica a vendre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. SEO per model i refer\u00e8ncia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes cerques de recanvis s\u00f3n molt concretes: \u00abpastilles de fre per a tal model\u00bb. P\u00e0gines per vehicle, per refer\u00e8ncia i per equival\u00e8ncia capten aquest tr\u00e0nsit amb molta intenci\u00f3 de compra. Ho treballem amb <a href=\"https:\/\/trilogi.com\/ca\/seo-per-a-ecommerce\/\">SEO per a eCommerce<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Fidelitza amb manteniment i temporada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un client que desa el seu vehicle \u00e9s un client a qui pots avisar: revisions, canvi de pneum\u00e0tics, equipament de temporada. El correu i el WhatsApp automatitzats converteixen una compra puntual en una relaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Atenci\u00f3 experta les 24 hores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes consultes s\u00f3n sempre les mateixes: compatibilitats, terminis, devolucions. Un assistent basat en <a href=\"https:\/\/trilogi.com\/ca\/agents-ia\/\">Agents IA<\/a> entrenat amb el teu cat\u00e0leg les resol a l\u2019instant i deriva a l\u2019equip nom\u00e9s els casos complexos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vendre recanvis online amb \u00e8xit exigeix un cercador per vehicle fiable, un cat\u00e0leg t\u00e8cnic ben connectat, una estrat\u00e8gia de marketplaces i un canal professional digitalitzat. Les empreses que ho resolen venen m\u00e9s, tenen menys devolucions i fidelitzen millor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A TRILOGI som <a href=\"https:\/\/trilogi.com\/ca\/sector-motor\/\">ag\u00e8ncia de m\u00e0rqueting i eCommerce per al sector motor<\/a> i hem treballat amb marques com Shoei, IXIL, Fabregues Motos o Levior. Si vols accelerar les teves vendes online, parlem-ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compatibilitats per marca, model i any, cat\u00e0legs enormes, marketplaces i tallers que demanen per tel\u00e8fon. Repassem les claus per vendre recanvis i accessoris online.<\/p>\n","protected":false},"author":4,"featured_media":18108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre recanvis online: cat\u00e0leg, compatibilitats i marketplaces | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Guia per vendre recanvis i accessoris de moto i cotxe online: cercador per vehicle, cat\u00e0leg, marketplaces, canal professional i m\u00e0rqueting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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