{"id":17035,"date":"2024-08-07T07:26:47","date_gmt":"2024-08-07T05:26:47","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estrategia-data-first-ecommerce-vender-mas-2\/"},"modified":"2024-08-07T07:26:47","modified_gmt":"2024-08-07T05:26:47","slug":"estrategia-data-first-ecommerce-vender-mas-2","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/estrategia-data-first-ecommerce-vender-mas-2\/","title":{"rendered":"Estrategia Data First: C\u00f3mo aprovechar los datos de tu eCommerce para vender m\u00e1s"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu\u00e9 es el&nbsp;<em>data first<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>metodolog\u00eda&nbsp;<\/strong><em>data first<\/em><strong>&nbsp;<\/strong>se basa en la recopilaci\u00f3n y el uso de los datos proporcionados por los usuarios para potenciar un negocio. Gracias a ello, podremos adelantarnos a la competencia al emplear informaci\u00f3n exclusiva de la que dispone la empresa. Esto ayuda a crear y aplicar estrategias de&nbsp;marketing<em>&nbsp;<\/em>propias de nuestro negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro ecosistema web&nbsp;<strong>descubrimos una gran informaci\u00f3n sobre el usuario y su comportamiento<\/strong>. Conocemos sus interacciones con el contenido, frecuencia de compra, productos m\u00e1s vistos, origen de la visita y muchos m\u00e1s elementos que tenemos la obligaci\u00f3n de recopilar para explotar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La estrategia&nbsp;<em>data first<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partiendo de esta filosof\u00eda definimos la&nbsp;<strong>estrategia&nbsp;<\/strong><em>data first<\/em><strong>&nbsp;<\/strong>a seguir por nuestra compa\u00f1\u00eda. Existen diferentes enfoques que podemos aplicar para sacarle el m\u00e1ximo partido a esta informaci\u00f3n que<strong>&nbsp;es exclusiva sobre nuestros clientes<\/strong>. Estas son algunas opciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalizaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores&nbsp;<strong>buscan<\/strong>&nbsp;<strong>y exigen un trato personal<\/strong>, quieren que las marcas se fijen en ellos a t\u00edtulo individual. Tras conocerlos a trav\u00e9s de la informaci\u00f3n recopilada podemos crear campa\u00f1as exclusivas que los hagan sentir \u00fanicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llevar la experiencia de compra un paso m\u00e1s all\u00e1 potencia, no solo las ventas, sino la imagen de marca que les ofrecemos. Seg\u00fan una encuesta de Adobe, el 66 % de los consumidores considera que el contenido no personalizado es motivo de abandono de la compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Patrones<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conocer los<strong>&nbsp;patrones de compra ayuda a generar una estrategia m\u00e1s eficiente<\/strong>. El producto m\u00e1s vendido, los art\u00edculos m\u00e1s combinados o el punto de entrada en la tienda&nbsp;<em>online<\/em>&nbsp;son factores relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliz\u00e1ndolos de la manera adecuada se pueden generar embudos que ayuden a aumentar las ventas. Por ejemplo, los productos con una venta en un momento espec\u00edfico del a\u00f1o pueden aparecer en&nbsp;<em>pop-up<\/em>&nbsp;o en las&nbsp;<em>newsletters&nbsp;<\/em>durante esa \u00e9poca en concreto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fidelizaci\u00f3n y reactivaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tener informaci\u00f3n de los clientes nos permite saber cu\u00e1les se han vuelto inactivos (hace un tiempo concreto que no realizan una compra) y cu\u00e1les son fieles a la marca. Saber en qu\u00e9 punto se encuentra cada uno nos ayuda a&nbsp;<strong>crear un proceso de compra espec\u00edfico que aumente la conversi\u00f3n<\/strong>. En uno de nuestros post explic\u00e1bamos <a href=\"https:\/\/trilogi.com\/blog\/marketing-automation-connectif-black-friday\/\">c\u00f3mo aplicar una estrategia data first en Black Friday<\/a> a trav\u00e9s de Connectif. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A estas estrategias espec\u00edficas<strong>&nbsp;se pueden sumar muchas otras,&nbsp;<\/strong>como potenciar el canal de interacci\u00f3n preferido, los mejores momentos de comunicaci\u00f3n o el punto de inicio del proceso de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apostar por&nbsp;<strong>el&nbsp;<em>data first&nbsp;<\/em>en el&nbsp;<em>ecommerce<\/em>&nbsp;<\/strong>es fundamental para explotar los datos exclusivos de nuestros clientes. Gracias a herramientas como <a href=\"https:\/\/trilogi.com\/agencia-connectif-marketing-automation\/\">Connectif<\/a>, podremos dise\u00f1ar estrategias que se adaptan a la perfecci\u00f3n a los usuarios de nuestra tienda&nbsp;<em>online<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el&nbsp;data first La&nbsp;metodolog\u00eda&nbsp;data first&nbsp;se basa en la recopilaci\u00f3n y el uso de los datos proporcionados por los usuarios para potenciar un negocio. Gracias a ello, podremos adelantarnos a la competencia al emplear informaci\u00f3n exclusiva de la que dispone la empresa. Esto ayuda a crear y aplicar estrategias de&nbsp;marketing&nbsp;propias de nuestro negocio. En nuestro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[],"class_list":["post-17035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data First: C\u00f3mo aprovechar los datos de tu eCommerce - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"La\u00a0metodolog\u00eda\u00a0data first\u00a0se basa en la recopilaci\u00f3n y el uso de los datos proporcionados por los usuarios para potenciar un negocio. \u00a1Descubre c\u00f3mo aplicarla!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/estrategia-data-first-ecommerce-vender-mas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data First: C\u00f3mo aprovechar los datos de tu eCommerce - 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