{"id":16936,"date":"2024-01-08T17:55:56","date_gmt":"2024-01-08T16:55:56","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16936"},"modified":"2024-01-08T17:55:57","modified_gmt":"2024-01-08T16:55:57","slug":"generacion-z-ecommerce-estrategias","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/generacion-z-ecommerce-estrategias\/","title":{"rendered":"Generaci\u00f3n Z en eCommerce: qu\u00e9 estrategias de marketing utilizar para llegar a este grupo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En la actualidad, contamos con nuevos consumidores que necesitan nuevas estrategias para llegar a ellos. En este art\u00edculo vamos a hablar de la&nbsp;<strong>generacion Z<\/strong>&nbsp;y de c\u00f3mo llegar a este grupo de una forma r\u00e1pida y eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las mejores estrategias de&nbsp;<em>marketing&nbsp;<\/em>para la generaci\u00f3n Z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conocer las mejores&nbsp;<strong>estrategias de<em>&nbsp;marketing<\/em>&nbsp;para la generacion Z<\/strong>&nbsp;es hoy algo fundamental para las empresas. Cada vez hay m\u00e1s compa\u00f1\u00edas ofreciendo los mismos tipos de productos o servicios y la \u00fanica manera de llegar a m\u00e1s p\u00fablico es diferenciarse. \u00bfC\u00f3mo hacerlo con esta generaci\u00f3n? Lo analizamos a continuaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una personalidad muy marcada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 es lo m\u00e1s importante a la hora de hacer\u00a0<strong><em>marketing<\/em>\u00a0para la generacion Z<\/strong>? La personalidad de la marca. Debe contar con una visi\u00f3n muy marcada que se pueda diferenciar del resto y que sea atractiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, comunicar siendo\u00a0<strong>positivo<\/strong>\u00a0tambi\u00e9n es crucial. Esta generaci\u00f3n utiliza el humor y el optimismo para crear tendencias y conocer la actualidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cuidado con el impacto social y medioambiental<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que las&nbsp;<strong>marcas<\/strong>&nbsp;demuestren que son respetuosas con el medioambiente y con el impacto que generan es una de las mejores estrategias para este colectivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no solo el planeta es importante a la hora de pensar en\u00a0<strong>potenciar un eCommerce<\/strong>, los de la Z tambi\u00e9n se preocupan de la inclusi\u00f3n de todo tipo de colectivos. Tener en cuenta temas como la salud mental o los derechos LGTBIQ+ tambi\u00e9n har\u00e1 a las empresas acercarse un poco m\u00e1s a este grupo de edad. Por supuesto, siempre con hechos o compa\u00f1as que se puedan demostrar. No servir\u00e1 de nada comunicar solo la acci\u00f3n, hay que hacer que la gente la vea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo es la campa\u00f1a #proudinmycalvins de Calvin Klien:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cPeople still ask me what my label is and I genuinely don\u2019t know. Maybe I\u2019m bi, maybe I\u2019m pansexual, or maybe I\u2019m something else. It\u2019s okay to not know\u2026\u201d<br> <br>Mykeesha Nelson<br>by Peter Hayes<a href=\"https:\/\/twitter.com\/hashtag\/proudinmycalvins?src=hash&amp;ref_src=twsrc%5Etfw\">#proudinmycalvins<\/a> <a href=\"https:\/\/t.co\/CSzdqCp70k\">pic.twitter.com\/CSzdqCp70k<\/a><\/p>&mdash; calvinklein (@CalvinKlein) <a href=\"https:\/\/twitter.com\/CalvinKlein\/status\/1374398033002135552?ref_src=twsrc%5Etfw\">March 23, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Crear comunidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de vender un producto o un servicio, hoy en d\u00eda la&nbsp;<strong>presencia en redes sociales<\/strong>&nbsp;es vital. Gracias a esta herramienta las empresas podr\u00e1n crear comunidad y hacer que este sea su mejor recurso de&nbsp;<em>marketing\u200b.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay diferentes maneras de hacerlo: crear grupos privados para contar con opiniones de usuarios, hacer encuestas para lanzar el pr\u00f3ximo servicio, directos para hablar sobre dudas que puedan surgir o incluso dejar que alg\u00fan seguidor lleve por un d\u00eda las redes de la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Marketing<\/em>&nbsp;con&nbsp;<em>influencers<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda, uno de los mejores canales de publicidad hoy en d\u00eda son los\u00a0<strong><em>influencers<\/em><\/strong><em> <\/em>y los <em><strong><a href=\"https:\/\/trilogi.com\/blog\/el-poder-de-los-microinfluencers\/\">microinfluencers<\/a><\/strong>.\u00a0<\/em>A la<strong>\u00a0generaci\u00f3n Z<\/strong>\u00a0les gusta ver c\u00f3mo las personas a las que siguen consumen lo mismo que ellos y que lo demuestren. Eso s\u00ed, hay que valorar bien el nicho de mercado para escoger a la persona correcta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como podemos ver, la\u00a0<strong>generaci\u00f3n Z<\/strong>\u00a0cuenta con una visi\u00f3n diferente a la hora de consumir y, por lo tanto, todos debemos adaptarnos a ello. Con estas estrategias de publicidad que hemos comentado no ser\u00e1 una tarea nada complicada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, contamos con nuevos consumidores que necesitan nuevas estrategias para llegar a ellos. En este art\u00edculo vamos a hablar de la&nbsp;generacion Z&nbsp;y de c\u00f3mo llegar a este grupo de una forma r\u00e1pida y eficaz. Las mejores estrategias de&nbsp;marketing&nbsp;para la generaci\u00f3n Z Conocer las mejores&nbsp;estrategias de&nbsp;marketing&nbsp;para la generacion Z&nbsp;es hoy algo fundamental para las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-16936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generaci\u00f3n Z en eCommerce: qu\u00e9 estrategias de marketing - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo vamos a hablar de la\u00a0generaci\u00f3n Z\u00a0y de c\u00f3mo llegar a este grupo de una forma r\u00e1pida y eficaz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/generacion-z-ecommerce-estrategias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generaci\u00f3n Z en eCommerce: qu\u00e9 estrategias de marketing - 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