{"id":16933,"date":"2024-01-08T17:20:43","date_gmt":"2024-01-08T16:20:43","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16933"},"modified":"2024-01-08T17:20:44","modified_gmt":"2024-01-08T16:20:44","slug":"estrategia-precios-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/estrategia-precios-ecommerce\/","title":{"rendered":"Qu\u00e9 estrategia de precios aplicar a tu eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las\u00a0<strong>estrategias de precios<\/strong>\u00a0son un b\u00e1sico en cualquier\u00a0<em>eCommerce<\/em>\u00a0dedicado al mercado minorista. Se trata de un sistema planificado que ayuda a determinar los precios de venta de los productos. Para ello es importante\u00a0<strong>generar un equilibrio entre el valor de los art\u00edculos de la empresa y las expectativas de los clientes<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las razones por las que contar con una estrategia de precios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contar con una&nbsp;<strong>estrategia de precios<\/strong>&nbsp;en nuestros negocios&nbsp;<em>online<\/em>&nbsp;es fundamental. Al desarrollarla tenemos que prestar atenci\u00f3n a los siguientes aspectos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rentabilidad<\/strong>: Maximizar las ganancias es la base para fijar el precio de un producto o servicio. Es necesario cubrir costes y lograr un beneficio.<\/li>\n\n\n\n<li><strong>Competitividad<\/strong>: Para hacer frente al resto de las empresas del sector es necesario establecer un precio que permita competir. Una estrategia correcta mejora nuestro posicionamiento en el mercado.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n<\/strong>: Adaptar la oferta a un segmento espec\u00edfico del mercado permite adentrarse en ese nicho y ganar clientela.<\/li>\n\n\n\n<li><strong>Evaluar y ajustar<\/strong>: Es necesario revisar de manera constante nuestra estrategia para poder optimizar los resultados realizando peque\u00f1os ajustes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Modelos de estrategias de precios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las diferentes&nbsp;<strong>estrategias de precios y sus ejemplos<\/strong>&nbsp;son la mejor forma de ilustrar este concepto. Es importante recordar la relaci\u00f3n que existe entre las&nbsp;<strong>estrategias de precio y el&nbsp;<em>marketing<\/em>.&nbsp;<\/strong>Estas son algunas de las principales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precios diferenciales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se fijan una serie de criterios para ofrecer&nbsp;<strong>precios distintos a clientes de diferentes segmentos.&nbsp;<\/strong>Por ejemplo, la localizaci\u00f3n geogr\u00e1fica puede ser uno de los motivos para diferenciar el precio. Esto puede deberse a diferentes motivos como el poder adquisitivo o los costes de importaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precios psicol\u00f3gicos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En el momento de realizar el pago el cliente siente p\u00e9rdida o dolor, pero existen cifras que son capaces de minimizarlo como los n\u00fameros impares. Diversos estudios, que se pueden ver en el libro&nbsp;<em>Priceless&nbsp;<\/em>de Willian Poundstone, corroboran que&nbsp;<strong>los n\u00fameros impares son m\u00e1s atractivos<\/strong>&nbsp;y que debemos huir de los precios redondos. Por ejemplo, el cl\u00e1sico 19,99 \u20ac en vez de 20 \u20ac ayuda a aumentar las ventas hasta un 24 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precios en funci\u00f3n de la competencia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso&nbsp;<strong>nos guiamos por la competencia para establecer los precios<\/strong>. Estas estrategias se pueden observar en sectores como el de la moda o el de la venta de dispositivos tecnol\u00f3gicos. Se distinguen tres:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primado: Por encima de la media, dando valor a las caracter\u00edsticas pr\u00e9mium o superiores de nuestro producto frente a la competencia.<\/li>\n\n\n\n<li>Medio: Similar a la competencia, buscando diferenciarse a trav\u00e9s de otras estrategias.<\/li>\n\n\n\n<li>Descontado: Inferior para resultar m\u00e1s atractivo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las&nbsp;<strong>estrategias de precios<\/strong>&nbsp;ayudan a las empresas a ser m\u00e1s competitivas en el mercado. Es importante dise\u00f1arlas e implantarlas de manera adecuada para cubrir costes, generar beneficios y atraer a los clientes. Todo ello sin olvidarnos de sus implicaciones en el \u00e1mbito del&nbsp;<em>marketing<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las\u00a0estrategias de precios\u00a0son un b\u00e1sico en cualquier\u00a0eCommerce\u00a0dedicado al mercado minorista. Se trata de un sistema planificado que ayuda a determinar los precios de venta de los productos. Para ello es importante\u00a0generar un equilibrio entre el valor de los art\u00edculos de la empresa y las expectativas de los clientes. Las razones por las que contar con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 estrategia de precios aplicar a tu eCommerce - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/estrategia-precios-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 estrategia de precios aplicar a tu eCommerce - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Las\u00a0estrategias de precios\u00a0son un b\u00e1sico en cualquier\u00a0eCommerce\u00a0dedicado al mercado minorista. 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