{"id":16898,"date":"2023-11-30T16:19:25","date_gmt":"2023-11-30T15:19:25","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16898"},"modified":"2023-11-30T16:19:25","modified_gmt":"2023-11-30T15:19:25","slug":"video-gobernara-marketing-digital-2024","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/video-gobernara-marketing-digital-2024\/","title":{"rendered":"El v\u00eddeo gobernar\u00e1 el mundo del Marketing Digital en 2024: \u00bfEst\u00e1s preparado?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Contar con una buena&nbsp;<strong>estrategia de video en&nbsp;<em>eCommerce<\/em>&nbsp;<\/strong>puede marcar el \u00e9xito o el fracaso de nuestras campa\u00f1as. Si llevamos a cabo las acciones adecuadas podemos conseguir una conciencia de marca, conocida como&nbsp;<em>brand awareness,&nbsp;<\/em>que permita posicionarnos en la mente del consumidor. Para ello, necesitamos los canales y las estrategias correctas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategias de v\u00eddeo para un&nbsp;<em>eCommerce<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;<strong>video<em>&nbsp;marketing<\/em><\/strong><em>&nbsp;<\/em>es una herramienta con la que debemos contar. \u00bfPor qu\u00e9? En la actualidad cada vez hay m\u00e1s usuarios que prefieren consumir este tipo de contenido, por eso, conocer diferentes estrategias es vital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contar una historia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer un&nbsp;<strong>video de&nbsp;<em>eCommerce&nbsp;<\/em><\/strong>en el que creemos una historia para poder vender un producto o servicio puede ser la mejor opci\u00f3n. Los peque\u00f1os \u00abcortos\u00bb hoy en d\u00eda hacen que el usuario pueda conectar con la empresa y adem\u00e1s, que se acuerde de ella una vez lo haya visto comentado el v\u00eddeo con sus amigos o familiares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un gran ejemplo de este tipo de estrategia pueden ser los anuncios de Navidad de diferentes marcas como Suchard o Coca-Cola. Tambi\u00e9n podemos fijarnos en la serie de&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=TV-XehDm7ps\"><em>Vivamos como galegos&nbsp;<\/em>de los supermercados Gadis<\/a>. Ser\u00eda interesante programar un d\u00eda y una hora y hacer un trailer previo para poder crear mucho m\u00e1s&nbsp;<em>hype.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra buena campa\u00f1a de v\u00eddeo es la que ha creado uno de nuestros clientes: Eurekakids. El objetivo de la campa\u00f1a, llamada SlowXMAS, es asociar su imagen de marca a los juguetes educativos y buscar aquellos clientes que quieren huir del estr\u00e9s diario para dedicar m\u00e1s tiempo a sus hijos con productos de calidad. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Campa\u00f1a Slow Christmas 2023 - ES\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v82g9bC2iI8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un&nbsp;<em>tour&nbsp;<\/em>por la empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar los canales que est\u00e1n a nuestra disposici\u00f3n para poder dar a conocer la empresa es una de las estrategias m\u00e1s inteligentes. A nuestros&nbsp;<strong>clientes<\/strong>&nbsp;les encantar\u00e1 ver las \u00abbambalinas\u00bb de la compa\u00f1\u00eda. Podemos ense\u00f1ar zonas como los almacenes o los despachos, de esta forma nos acercaremos a nuestro p\u00fablico y crearemos un v\u00ednculo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen ejemplo, es el v\u00eddeo &#8216;Meet Us&#8217; de uno de nuestros clientes: eseOese.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet Us\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Csz5dxEEXNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonios de clientes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que los clientes den su&nbsp;<strong>opini\u00f3n<\/strong>&nbsp;de los servicios de la compa\u00f1\u00eda puede hacer que otras personas se animen a consumir los productos de la empresa. Es un valor a\u00f1adido que puede mejorar de forma muy interesante nuestra imagen y&nbsp;<strong>valor de marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo es el v\u00eddeo de uno de nuestros clientes, Carmina Shoemaker, en el que uno de sus clientes muestra su experiencia de compra en su eCommerce. En el v\u00eddeo explica c\u00f3mo ha sido su experiencia con el potente <a href=\"https:\/\/trilogi.com\/blog\/carmina-shoemaker-nueva-funcionalidad-para-personalizar-productos\/\">configurador 3D<\/a> de Carmina Shoemaker. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Carmina Shoemaker New 3D Customization Tool for Made To Order MTO Shoes &amp; Boots! My Favorite Pairs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vrEYgN6mCpQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Una tanda de preguntas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, en&nbsp;<strong>redes sociales<\/strong>&nbsp;o incluso en canales de YouTube es muy habitual responder a preguntas que pueda tener la gente sobre su contenido. Lo mejor de esto es que nuestros clientes van a participar de forma activa en nuestra estrategia. Lo ideal ser\u00eda proponer en redes que se hagan preguntas y luego hacer un v\u00eddeo en el que se contesten todas. Esto genera mucha m\u00e1s confianza con la empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los canales claves para las campa\u00f1as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, vamos a hablar de los canales fundamentales para poder hacer&nbsp;<strong>campa\u00f1as de video para&nbsp;<em>ecommerce&nbsp;<\/em><\/strong>que triunfen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads a trav\u00e9s de PMax<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/trilogi.com\/blog\/pmax-nueva-funcionalidad-search-themes\/\">PMax<\/a> es un canal que debemos tener en cuenta. Google Ads nos lo pone un poco m\u00e1s f\u00e1cil para que podamos&nbsp;<strong>llegar a mucha m\u00e1s audiencia&nbsp;<\/strong>de una forma sencilla. \u00bfC\u00f3mo? Podremos contratar una campa\u00f1a que se va a distribuir a trav\u00e9s de todas las plataformas de Google mediante inteligencia artificial. Esto har\u00e1 que nuestra campa\u00f1a llegue al usuario potencial que necesitamos para poder comprar nuestros productos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube es una de las grandes plataformas de v\u00eddeo que existen hoy en d\u00eda y una de las pocas que ha aguantado al paso del tiempo. Contar con un&nbsp;<strong>canal activo<\/strong>&nbsp;en el que hagamos v\u00eddeos de<em>&nbsp;marketing&nbsp;<\/em>puede hacer que nuestras ventas y usuarios suban.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redes sociales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En la actualidad ninguna empresa puede descuidar sus redes sociales. No debemos olvidarnos de ellas para planear las campa\u00f1as, en ocasiones ser\u00e1 mucho m\u00e1s sencillo lanzarlas desde aqu\u00ed para poder llegar r\u00e1pido a toda la gente que nos sigue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como podemos ver, la&nbsp;<strong>estrategia de v\u00eddeo en&nbsp;<em>eCommerce<\/em><\/strong>&nbsp;puede ser una de las claves para poder darnos a conocer en los diferentes canales que en la actualidad son importantes. Debemos darle la magnitud que se merecen a nuestras campa\u00f1as para poder llegar a muchas m\u00e1s personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contar con una buena&nbsp;estrategia de video en&nbsp;eCommerce&nbsp;puede marcar el \u00e9xito o el fracaso de nuestras campa\u00f1as. Si llevamos a cabo las acciones adecuadas podemos conseguir una conciencia de marca, conocida como&nbsp;brand awareness,&nbsp;que permita posicionarnos en la mente del consumidor. Para ello, necesitamos los canales y las estrategias correctas. Estrategias de v\u00eddeo para un&nbsp;eCommerce El&nbsp;video&nbsp;marketing&nbsp;es una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-16898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El v\u00eddeo gobernar\u00e1 el Marketing Digital en 2024 - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"Contar con una buena\u00a0estrategia de video en\u00a0eCommerce\u00a0puede marcar el \u00e9xito o el fracaso de nuestras campa\u00f1as. \u00bfEstas preparado?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/video-gobernara-marketing-digital-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El v\u00eddeo gobernar\u00e1 el Marketing Digital en 2024 - 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