{"id":16810,"date":"2023-11-07T17:27:07","date_gmt":"2023-11-07T16:27:07","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16810"},"modified":"2023-11-07T17:27:07","modified_gmt":"2023-11-07T16:27:07","slug":"pmax-nueva-funcionalidad-search-themes","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/pmax-nueva-funcionalidad-search-themes\/","title":{"rendered":"C\u00f3mo conseguir mejorar tus campa\u00f1as de Performance Max de Google Ads con la nueva funcionalidad \u2018Search Themes\u2019"},"content":{"rendered":"\n

Las campa\u00f1as de Perfomance Max<\/strong> o PMAX supusieron un gran salto para los profesionales del marketing<\/em>. Gracias a ellas pudimos recurrir a la automatizaci\u00f3n y la IA para lograr mostrar nuestros anuncios a un perfil m\u00e1s espec\u00edfico y con mayores posibilidades de conversi\u00f3n. Para seguir aumentando su eficiencia en todas las plataformas, Google ha presentado Search Themes<\/strong>, y en Trilogi, como agencia partner Premier<\/a> os contamos c\u00f3mo funcionan y c\u00f3mo aplicarlas en tu estrategia actual. <\/p>\n\n\n\n

Search Themes, una mejora a\u00fan en beta<\/h2>\n\n\n\n

La traducci\u00f3n de este t\u00e9rmino es \u00abtema de b\u00fasqueda\u00bb y el objetivo principal del mismo es proporcionar informaci\u00f3n a la IA detr\u00e1s de las campa\u00f1as Performance de Google Ads<\/strong>. Se trata de llenar las lagunas de informaci\u00f3n con el objetivo de alcanzar un p\u00fablico espec\u00edfico m\u00e1s concreto, dentro de todas las posibilidades de anuncios que ofrece Google y sus diferentes plataformas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El funcionamiento de esta nueva herramienta<\/h3>\n\n\n\n

Para poner en marcha esta funcionalidad es imprescindible conocer su funcionamiento. Lo primero es conocer el tipo de informaci\u00f3n que vamos a volcar en ella; deber\u00eda focalizarse en dos puntos:<\/p>\n\n\n\n

    \n
  • El cliente<\/strong>: Informaci\u00f3n que nosotros conozcamos sobre nuestro cliente m\u00e1s habitual que podemos volcar desde nuestra experiencia o de los datos recopilados en la tienda f\u00edsica.<\/li>\n\n\n\n
  • Internos<\/strong>: Conocimientos sobre la empresa o nuestro producto, que resultar\u00e1n relevantes para el usuario que ver\u00e1 nuestro anuncio.<\/li>\n<\/ul>\n\n\n\n

    Existen unos funcionamientos espec\u00edficos de estos t\u00e9rminos que es necesario conocer para poder emplearlos de la manera adecuada.<\/p>\n\n\n\n

      \n
    • Se pueden agregar hasta 25 temas por grupo de activos.<\/li>\n\n\n\n
    • Su uso es de car\u00e1cter opcional.<\/li>\n\n\n\n
    • La IA es capaz de respetar las exclusiones de marca en KW negativas.<\/li>\n\n\n\n
    • Los resultados desde estos t\u00e9rminos se redirigir\u00e1n a la landing<\/em> indicada por el profesional.<\/li>\n\n\n\n
    • Se podr\u00e1n consultar los datos obtenidos incluso a nivel de t\u00e9rminos de b\u00fasqueda.<\/li>\n<\/ul>\n\n\n\n

      Beneficios de incluir estos t\u00e9rminos en la campa\u00f1a<\/h2>\n\n\n\n

      Al cubrir esta nueva funcionalidad, se consigue aumentar el alcance a los consumidores en todo tipo de canales. Su aplicaci\u00f3n es especialmente relevante en el \u00e1mbito de los resultados de b\u00fasqueda, al poder especificar de una manera m\u00e1s eficiente al target<\/em> objetivo.<\/p>\n\n\n\n

      Adem\u00e1s, este tipo de informaci\u00f3n ayuda a la IA detr\u00e1s de Performance Max<\/strong> a aprender sobre la empresa y determinados clientes de los que le resulta m\u00e1s dif\u00edcil obtener la informaci\u00f3n.<\/p>\n\n\n\n

      Para lograr estos beneficios es fundamental cubrir la siguientes lagunas:<\/p>\n\n\n\n

        \n
      • La p\u00e1gina de destino no tiene detalles ni \u00faltimas actualizaciones sobre los productos que se ofrecen.<\/li>\n\n\n\n
      • Nos enfrentamos a nuevos usuarios tras abrir un nuevo mercado.<\/li>\n\n\n\n
      • El lanzamiento de una nueva promoci\u00f3n para una temporada en la que no tenemos un historial de rendimiento bueno.<\/li>\n\n\n\n
      • Ampliar el alcance de Performance Max incluyendo el historial de b\u00fasqueda.<\/li>\n<\/ul>\n\n\n\n

        Los Search Themes son una herramienta perfecta para optimizar y mejorar las campa\u00f1as de Perfomance Max<\/strong>. Gracias a ellos, se cubren los espacios de informaci\u00f3n para que la IA aprenda y pueda mejorar las conversiones de los anuncios.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Las campa\u00f1as de Perfomance Max o PMAX supusieron un gran salto para los profesionales del marketing. Gracias a ellas pudimos recurrir a la automatizaci\u00f3n y la IA para lograr mostrar nuestros anuncios a un perfil m\u00e1s espec\u00edfico y con mayores posibilidades de conversi\u00f3n. Para seguir aumentando su eficiencia en todas las plataformas, Google ha presentado Search Themes, y en […]<\/p>\n","protected":false},"author":2,"featured_media":16824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nPerformance Max: Funcionalidad \u2018Search Themes\u2019 - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"Google ha presentado\u00a0Search Themes, y en Trilogi, como agencia partner Premier os contamos c\u00f3mo funcionan. 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