{"id":16804,"date":"2023-11-14T12:15:23","date_gmt":"2023-11-14T11:15:23","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16804"},"modified":"2023-11-14T12:15:24","modified_gmt":"2023-11-14T11:15:24","slug":"como-crear-informes-personalizados-en-google-analytics-4","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/como-crear-informes-personalizados-en-google-analytics-4\/","title":{"rendered":"C\u00f3mo crear informes personalizados en Google Analytics 4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Crear informes personalizados con Google Analytics 4<\/strong>&nbsp;es muy importantes para aquellas empresas cuya web sea fundamental para el negocio. En este art\u00edculo, vamos a explicar para qu\u00e9 sirve esta herramienta y c\u00f3mo se pueden crear informes con ella.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPara qu\u00e9 sirve GA4 y cu\u00e1l es su importancia?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta herramienta de Google permite&nbsp;<strong>medir el tr\u00e1fico y la interacci\u00f3n de los usuarios<\/strong>&nbsp;en una web o en una aplicaci\u00f3n en concreto. De esta forma, las empresas pueden recopilar los datos referentes al recorrido que hacen los usuarios en una web para poder aumentar las conversiones y las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien,&nbsp;<strong>\u00bfqu\u00e9 datos se recopilan a trav\u00e9s de GA4?<\/strong>&nbsp;En primer lugar, el n\u00famero de personas que visitan una web, as\u00ed como las p\u00e1ginas con m\u00e1s visualizaciones. Adem\u00e1s, tambi\u00e9n se puede obtener el dato desde donde acceden los usuarios, es decir, si desde la&nbsp;<em>app<\/em>&nbsp;o la web. Por otro lado, tambi\u00e9n se pueden recopilar los clics realizados y las conversiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, explicamos cu\u00e1les son los pasos para comenzar a crear informes desde esta herramienta de Google:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hay que&nbsp;<strong>abrir una cuenta en Google Analytics<\/strong>. Una vez dentro de la plataforma, hay que establecer la propiedad de negocio o de la marca. Y, a continuaci\u00f3n, se debe vincular la web o la aplicaci\u00f3n sobre la que se desea generar el informe (pesta\u00f1a de \u00abAn\u00e1lisis\u00bb + \u00abCrear\u00bb e \u00abInforme personalizado\u00bb).<\/li>\n\n\n\n<li>El siguiente paso es&nbsp;<strong>configurar el informe<\/strong>&nbsp;que se desea obtener. Para ello, se pueden elegir las m\u00e9tricas correspondientes, las dimensiones y los segmentos. En cuanto a los segmentos, el informe establecer\u00e1 qu\u00e9 tipo de p\u00fablico accede, es decir, la edad, el sexo o la ubicaci\u00f3n geogr\u00e1fica, por ejemplo. Por lo que hace a las m\u00e9tricas, los datos versan sobre el n\u00famero de usuarios, las conversiones o los ingresos a la web, entre otros. En un informe de dimensiones se pueden obtener los datos relativos a la ubicaci\u00f3n del usuario o el dispositivo empleado.<\/li>\n\n\n\n<li>Una vez configurado el informe, se puede&nbsp;<strong>personalizar<\/strong>&nbsp;seg\u00fan el nivel de presentaci\u00f3n que haya de tener. Por ejemplo, hay distintos tipos de gr\u00e1ficos, que regulan el rango de las fechas y otro tipo de elementos visuales. Entre estos \u00faltimos, podemos destacar los colores, el t\u00edtulo, la descripci\u00f3n y el estilo.<\/li>\n\n\n\n<li>Una vez terminado solo queda guardarlo. Despu\u00e9s se podr\u00e1 compartir con otros miembros del equipo o de la compa\u00f1\u00eda. Es suficiente con clicar en \u00abGuardar\u00bb y elegir el nombre. En la secci\u00f3n de \u00abInformes personalizados\u00bb se puede encontrar&nbsp;<strong>seleccionar el archivo<\/strong>&nbsp;para editarlo.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen,&nbsp;<strong>crear informes personalizados con Google Analytics 4<\/strong>&nbsp;es una buena opci\u00f3n para poder evaluar el tr\u00e1fico que hay en la web de una empresa de una forma m\u00e1s concreta y personalizada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear informes personalizados con Google Analytics 4&nbsp;es muy importantes para aquellas empresas cuya web sea fundamental para el negocio. En este art\u00edculo, vamos a explicar para qu\u00e9 sirve esta herramienta y c\u00f3mo se pueden crear informes con ella. \u00bfPara qu\u00e9 sirve GA4 y cu\u00e1l es su importancia? Esta herramienta de Google permite&nbsp;medir el tr\u00e1fico y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear informes personalizados en Google Analytics 4 - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo, vamos a explicar para qu\u00e9 sirve esta herramienta y c\u00f3mo se pueden crear informes con ella.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/como-crear-informes-personalizados-en-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear informes personalizados en Google Analytics 4 - 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