{"id":16796,"date":"2023-11-07T18:03:54","date_gmt":"2023-11-07T17:03:54","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16796"},"modified":"2023-11-07T18:03:54","modified_gmt":"2023-11-07T17:03:54","slug":"ecommerce-manager-que-es-y-cuales-son-sus-funciones","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ecommerce-manager-que-es-y-cuales-son-sus-funciones\/","title":{"rendered":"eCommerce Manager: Qu\u00e9 es y cu\u00e1les son sus funciones"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El&nbsp;<em><strong>eCommerce Manager<\/strong><\/em>&nbsp;es una figura muy importante en aquellas empresas que realizan venta&nbsp;<em>online<\/em>. En su mayor proyecci\u00f3n, ha influido poderosamente el impulso, tras la pandemia, del comercio electr\u00f3nico. En este&nbsp;<em>post<\/em>&nbsp;vamos a explicar qu\u00e9 es y cu\u00e1les son sus funciones principales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un&nbsp;<em>eCommerce Manager<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es el profesional encargado de gestionar el&nbsp;<strong>\u00e1rea de comercio electr\u00f3nico<\/strong>&nbsp;de una empresa que lleva a cabo, parcial o totalmente, ventas&nbsp;<em>online<\/em>. Por ello, se trata de una posici\u00f3n con una alta responsabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es el t\u00e9cnico que se ocupa de&nbsp;<strong>estructurar<\/strong>&nbsp;este departamento, as\u00ed como de realizar los seguimientos correspondientes. De esta forma, se pueden implantar pol\u00edticas de optimizaci\u00f3n de procesos. En la pr\u00e1ctica, suele disponer de un&nbsp;<strong>equipo multidisciplinar<\/strong>, es decir, de agentes de atenci\u00f3n al cliente, resoluci\u00f3n de incidencias, soporte a las empresas de log\u00edstica, <a href=\"https:\/\/trilogi.com\/\">agencia de eCommerce<\/a>, etc. La direccion y coordinaci\u00f3n de todo el equipo implican que suponga una figura relevante en la organizaci\u00f3n de una compa\u00f1\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1les son las funciones de un&nbsp;<em>eCommerce Manager<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, explicamos cu\u00e1les son las&nbsp;<strong>funciones de un<\/strong>&nbsp;<em><strong>eCommerce Manager<\/strong><\/em>&nbsp;m\u00e1s significativas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desarrollo de estrategia<\/strong>. El&nbsp;<em>eCommerce<\/em>&nbsp;debe estar basado en una estrategia con una visi\u00f3n a largo plazo. Ahora bien, \u00bfqu\u00e9 significa esta afirmaci\u00f3n? Establecer unos objetivos, el mercado objetivo al que se dirige y las t\u00e1cticas que se han de llevar a cabo.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n de la tienda&nbsp;<em>online<\/em><\/strong>. Los productos de una compa\u00f1\u00eda han de estar constantemente actualizados, as\u00ed como deben ser a\u00f1adidos los nuevos. Esto implica aportar unos contenidos t\u00e9cnicos para las fichas y que, adem\u00e1s, tengan&nbsp;<em>engagement<\/em>. El objetivo pasa por aumentar la tasa de conversi\u00f3n y, por consiguiente, que las ventas y los clientes cada vez sean m\u00e1s. Para ello, este profesional tambi\u00e9n ha de hacerse cargo de la gesti\u00f3n del inventario.<\/li>\n\n\n\n<li><strong>Tecnolog\u00eda<\/strong>. Un negocio que practique la venta&nbsp;<em>online<\/em>&nbsp;ha de contar con las mejores plataformas tecnol\u00f3gicas (web,&nbsp;<em>marketplace<\/em>, redes sociales, etc.). Por ejemplo, que la web sea de f\u00e1cil navegaci\u00f3n y, por ello, la experiencia de usuario resulte lo m\u00e1s atractiva posible. Si la compa\u00f1\u00eda todav\u00eda no ha habilitado una plataforma de venta en Internet, recomendamos el asesoramiento de un profesional para elegir la mejor.<\/li>\n\n\n\n<li><em><strong>Marketing<\/strong><\/em>. La gesti\u00f3n del&nbsp;<em>marketing<\/em>&nbsp;(campa\u00f1as publicitarias, promociones, etc.) resulta esencial para que la venta de productos online sea todo un \u00e9xito. Para ello, el&nbsp;<em>manager<\/em>&nbsp;ha de programar estrategias supervisando el equipo interno de marketing o la agencia de marketing digital que se encargue de ello (<a href=\"https:\/\/trilogi.com\/seo-para-ecommerce\/\">SEO<\/a>, SEM,&nbsp;<a href=\"https:\/\/trilogi.com\/agencia-connectif-marketing-automation\/\"><em>marketing<\/em>&nbsp;automation<\/a>, etc.).<\/li>\n\n\n\n<li><strong>Servicio al cliente<\/strong>. Este t\u00e9cnico se debe encargar tambi\u00e9n de que la atenci\u00f3n al cliente, respecto a los productos que se venden&nbsp;<em>online<\/em>, sea un referente. Para ello, hay que establecer pol\u00edticas para atender las reclamaciones y las consultas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3n, la figura del&nbsp;<strong><em>eCommerce Manager<\/em><\/strong>&nbsp;es imprescindible en una empresa que quiera potenciar su \u00e1rea de venta&nbsp;<em>online<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El&nbsp;eCommerce Manager&nbsp;es una figura muy importante en aquellas empresas que realizan venta&nbsp;online. En su mayor proyecci\u00f3n, ha influido poderosamente el impulso, tras la pandemia, del comercio electr\u00f3nico. En este&nbsp;post&nbsp;vamos a explicar qu\u00e9 es y cu\u00e1les son sus funciones principales. \u00bfQu\u00e9 es un&nbsp;eCommerce Manager? Es el profesional encargado de gestionar el&nbsp;\u00e1rea de comercio electr\u00f3nico&nbsp;de una empresa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-16796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Manager: Qu\u00e9 es y cu\u00e1les son sus funciones - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"La figura del\u00a0eCommerce Manager\u00a0es imprescindible en una empresa que quiera potenciar su \u00e1rea de venta\u00a0online. \u00bfQu\u00e9 es y qu\u00e9 funciones tiene?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ecommerce-manager-que-es-y-cuales-son-sus-funciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Manager: Qu\u00e9 es y cu\u00e1les son sus funciones - 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