{"id":16794,"date":"2023-11-13T16:00:33","date_gmt":"2023-11-13T15:00:33","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16794"},"modified":"2024-11-05T08:32:41","modified_gmt":"2024-11-05T07:32:41","slug":"como-saber-si-el-roi-es-bueno","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/como-saber-si-el-roi-es-bueno\/","title":{"rendered":"\u00bfC\u00f3mo saber si el ROI de tus campa\u00f1as de marketing digital es bueno?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El\u00a0<strong>ROI en el\u00a0<em>maketing<\/em>\u00a0digital\u00a0<\/strong>es un elemento clave de medici\u00f3n para saber el resultado de las campa\u00f1as que se llevan a cabo. En uno de nuestros posts explic\u00e1bamos <a href=\"https:\/\/trilogi.com\/blog\/como-calcular-roi-roas-ecommerce\/\">c\u00f3mo calcular el ROAS y el ROI<\/a>. Gracias a ella podemos conocer los detalles de funcionamiento de nuestros anuncios y su retorno. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 es el ROI en el&nbsp;<em>marketing&nbsp;<\/em>digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las siglas ROI hacen&nbsp;<strong>referencia al concepto&nbsp;<em>return of investment<\/em><\/strong><em>&nbsp;<\/em>que se traduce como retorno de la inversi\u00f3n. Se trata de un indicador que permite conocer las ganancias o p\u00e9rdidas obtenidas por una empresa tras la realizaci\u00f3n de una serie de acciones o inversiones. Este concepto se traslada al&nbsp;<em>marketing<\/em>&nbsp;para obtener el rendimiento econ\u00f3mico real de la inversi\u00f3n realizada en cada campa\u00f1a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo se calcula el ROI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un dato que<strong>&nbsp;se expresa como porcentaje<\/strong>&nbsp;y que puede ser tanto negativo como positivo. Para obtenerlo se resta la inversi\u00f3n total del beneficio, se divide por la inversi\u00f3n total y se multiplica el resultado por 100.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resultado positivo<\/strong>: Si el porcentaje es superior a cero se han obtenido ganancias.<\/li>\n\n\n\n<li><strong>Resultado negativo<\/strong>: En este caso es inferior a cero y se han generado p\u00e9rdidas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta f\u00f3rmula se puede precisar m\u00e1s agregando los costes y los rendimientos totales. Eso s\u00ed, nunca podremos incluir factores como el tiempo invertido o beneficios como la imagen de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1l es un buen ROI en las campa\u00f1as de<em>&nbsp;ecommerce<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres <a href=\"https:\/\/trilogi.com\/crear-tienda-online-profesional-con-trilogi\/\">crear tienda online<\/a>, una vez abierta, a la hora de medir el\u00a0<strong>ROI en las campa\u00f1as de<em>\u00a0ecommerce<\/em>\u00a0<\/strong>es importante obtener los datos adecuados para poder calcular de manera eficiente. Una posibilidad es enfocarlo hacia un resultado global de todas las campa\u00f1as que se llevan a cabo y otra es especificarlo para cada una de ellas. El porcentaje obtenido ser\u00e1 la ganancia por cada euro invertido en una determinada acci\u00f3n. El objetivo, obtener el porcentaje m\u00e1s alto posible. Entre un\u00a0<strong>40 y un 60 % se considera un buen resultado<\/strong>. Estos son algunos ejemplos de campa\u00f1as\u00a0<em>online<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI en redes sociales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se calcula el coste de mantenimiento de todas las cuentas de la marca, esto incluye empleados, agencias o publicaciones promocionadas, frente a los beneficios que se obtienen de manera directa de las ventas a trav\u00e9s de estos canales. Se trata de uno de los&nbsp;<strong>m\u00e1s complejos de valorar<\/strong>, ya que, aunque sea bajo o incluso inferior a cero las redes&nbsp;<strong>influyen sobremanera en la imagen de marca<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI en SEM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso en el apartado de gastos, junto con el presupuesto gastado del posicionamiento es necesario incluir otras partidas como la creaci\u00f3n del contenido o los materiales. Adem\u00e1s, en el apartado de los beneficios&nbsp;<strong>es importante dar valor a los&nbsp;<\/strong><em>leads<\/em><strong>&nbsp;generados<\/strong>&nbsp;para conocer el rendimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;<strong>ROI en el<em>&nbsp;marketing<\/em>&nbsp;digital<\/strong>&nbsp;es un dato relevante que ayuda a conocer la eficiencia de las campa\u00f1as. Esta magnitud deja fuera algunos aspectos como la imagen de marca que deben valorarse en su medida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0ROI en el\u00a0maketing\u00a0digital\u00a0es un elemento clave de medici\u00f3n para saber el resultado de las campa\u00f1as que se llevan a cabo. En uno de nuestros posts explic\u00e1bamos c\u00f3mo calcular el ROAS y el ROI. Gracias a ella podemos conocer los detalles de funcionamiento de nuestros anuncios y su retorno. Qu\u00e9 es el ROI en el&nbsp;marketing&nbsp;digital Las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo saber si el ROI de tus campa\u00f1as es bueno? - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"El\u00a0ROI en el\u00a0marketing\u00a0digital\u00a0es un dato relevante que ayuda a conocer la eficiencia de las campa\u00f1as. \u00a1Descubre c\u00f3mo saber si el tuyo es bueno!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/como-saber-si-el-roi-es-bueno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo saber si el ROI de tus campa\u00f1as es bueno? 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