{"id":16792,"date":"2023-11-06T13:18:14","date_gmt":"2023-11-06T12:18:14","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16792"},"modified":"2023-11-06T13:18:14","modified_gmt":"2023-11-06T12:18:14","slug":"buenas-practicas-seo-black-friday","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/buenas-practicas-seo-black-friday\/","title":{"rendered":"Buenas pr\u00e1cticas SEO para un Black Friday exitoso"},"content":{"rendered":"\n

Contar con buenas pr\u00e1cticas de SEO<\/strong> en el Black Friday<\/strong> es fundamental para que las empresas vean, en este d\u00eda, que sus ventas aumentan y sus clientes potenciales se acaban convirtiendo en fieles. Por eso, en este art\u00edculo vamos a hablar de algunas sugerencias que pueden resultar perfectas para ayudar en el viernes m\u00e1s negro del a\u00f1o.<\/p>\n\n\n\n

La mejor estrategia de SEO en el Black Friday<\/h2>\n\n\n\n

\u00bfQu\u00e9 estrategia de SEO<\/a> para el Black Friday<\/strong> puede ser m\u00e1s interesante? Vamos a hablar, a continuaci\u00f3n, de algunos aspectos clave para mejorar este aspecto de la empresa.<\/p>\n\n\n\n

Contar con buenas keywords<\/em><\/h3>\n\n\n\n

En la actualidad, los usuarios encuentran los productos y servicios que quieren por las palabras clave<\/strong> que se utilizan. Por eso, resulta crucial hacer una buena investigaci\u00f3n para mejorar el tr\u00e1fico y que los clientes puedan encontrarnos a la hora de consumir lo que les ofrecemos. Eso s\u00ed, debemos tener en cuenta que las keywords<\/em> que buscamos no tratan sobre nuestros productos, sino sobre el Black Friday.<\/p>\n\n\n\n

Crear una URL para esta campa\u00f1a<\/h3>\n\n\n\n

Muchas empresas se equivocan al crear una p\u00e1gina, cada a\u00f1o<\/strong>, para estas fechas. Esta decisi\u00f3n supone un error. Lo mejor es elaborar una URL que utilicemos, cada a\u00f1o, en este viernes. As\u00ed, se ir\u00e1 posicionando y escalar\u00e1 posiciones en los buscadores m\u00e1s famosos. Para hacerlo, hay que tener en cuenta que no tenga el a\u00f1o. Aqu\u00ed, el ejemplo:<\/p>\n\n\n\n

    \n
  • www.descuentosyofertas.com\/black-friday-2023: esta ser\u00eda la forma incorrecta.<\/li>\n\n\n\n
  • www.descuentosyofertas.com\/black-fiday: esta es la forma id\u00f3nea para dejar la p\u00e1gina y no tener que eliminarla, cuando pase la fecha.<\/li>\n<\/ul>\n\n\n\n

    Para actualizar el a\u00f1o<\/strong> y que los usuarios vean que aparecen informaci\u00f3n y precios actualizados, siempre podemos modificar el t\u00edtulo<\/strong>. Tendr\u00e1 el mismo efecto, pero sin haber de indexarse cada a\u00f1o.<\/p>\n\n\n\n

    Generar tr\u00e1fico desde las redes sociales<\/h3>\n\n\n\n

    Para que la p\u00e1gina tenga m\u00e1s visitas y tr\u00e1fico y los buscadores sepan que existe y tiene autoridad de dominio, debemos aprovechar todo lo que tenemos a nuestro alcance. \u00bfC\u00f3mo? Podemos utilizar las redes sociales<\/strong> para generar movimiento y que los usuarios lleguen a la URL del Black Friday desde all\u00ed. Sin embargo, no podemos empezar la misma semana de la fecha se\u00f1alada. Octubre ser\u00eda un buen momento para iniciar el movimiento de esta campa\u00f1a.<\/p>\n\n\n\n

    Conseguir los correos de los usuarios antes de la campa\u00f1a<\/h3>\n\n\n\n

    Para ofrecer una buena experiencia y que los clientes lleguen a la p\u00e1gina de forma r\u00e1pida, lo id\u00f3neo es contar con sus correos para ir avis\u00e1ndolos. \u00bfC\u00f3mo conseguirlos? Ofrecer descuentos para este d\u00eda concreto puede ser una buena manera de acertar.<\/p>\n\n\n\n

    Aplicar un buen SEO en el Black Friday<\/strong> forma parte del \u00e9xito del marketing<\/em> de las empresas en el d\u00eda que protagonizan los descuentos y las promociones. Con estas pr\u00e1cticas, ser\u00e1 sencillo disponer de la mejor campa\u00f1a posible.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Contar con buenas pr\u00e1cticas de SEO en el Black Friday es fundamental para que las empresas vean, en este d\u00eda, que sus ventas aumentan y sus clientes potenciales se acaban convirtiendo en fieles. Por eso, en este art\u00edculo vamos a hablar de algunas sugerencias que pueden resultar perfectas para ayudar en el viernes m\u00e1s negro del a\u00f1o. La […]<\/p>\n","protected":false},"author":2,"featured_media":16814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nBuenas pr\u00e1cticas SEO para un Black Friday exitoso - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9\u00a0estrategia de SEO para el Black Friday\u00a0puede ser m\u00e1s interesante? 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