{"id":16505,"date":"2023-07-11T16:48:24","date_gmt":"2023-07-11T14:48:24","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16505"},"modified":"2023-07-11T16:48:25","modified_gmt":"2023-07-11T14:48:25","slug":"google-analytics-4-vs-universal-analytics","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/google-analytics-4-vs-universal-analytics\/","title":{"rendered":"Google Analytics 4 vs. Universal Analytics: \u00bfPor qu\u00e9 los datos no coinciden?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde el lanzamiento de <a href=\"https:\/\/trilogi.com\/blog\/google-analytics-4-consejos\/\">Google Analytics 4<\/a> (GA4) en octubre de 2020, muchos profesionales del marketing digital y propietarios de sitios web han notado diferencias significativas en los datos reportados entre GA4 y su predecesor, Universal Analytics (UA). Pero, \u00bfpor qu\u00e9 los datos no coinciden? Veamos algunas de las razones clave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diferencias en la recopilaci\u00f3n y procesamiento de datos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 y UA difieren fundamentalmente en la forma en que recopilan, procesan y reportan los datos. Mientras que UA se basa en sesiones y p\u00e1ginas vistas, GA4 se centra en los eventos y los usuarios. Esto significa que las m\u00e9tricas \u00abequivalentes\u00bb entre las dos versiones se calculan de manera diferente, lo que puede resultar en discrepancias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diferencias en la atribuci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA utiliza un modelo de atribuci\u00f3n de \u00faltimo clic no directo, lo que significa que atribuye la conversi\u00f3n a la \u00faltima fuente de tr\u00e1fico que no es directa. Por otro lado, GA4 utiliza un modelo de atribuci\u00f3n de \u00faltimo clic, atribuyendo la conversi\u00f3n a la \u00faltima fuente de tr\u00e1fico, incluso si es directa. Esta diferencia en la atribuci\u00f3n puede resultar en discrepancias en los datos de conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diferencias en las m\u00e9tricas de usuarios activos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA calcula los usuarios activos diarios, semanales y mensuales bas\u00e1ndose en las sesiones. GA4, sin embargo, utiliza un enfoque m\u00e1s centrado en el usuario, contando a los usuarios que interact\u00faan con el sitio de cualquier manera durante el per\u00edodo de tiempo especificado. Esto puede resultar en una discrepancia en los datos de usuarios activos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Configuraci\u00f3n de eventos y p\u00e1ginas vistas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En GA4, todas las interacciones son tratadas como eventos, incluyendo las vistas de p\u00e1gina. En UA, las vistas de p\u00e1gina y los eventos se tratan de manera diferente. Adem\u00e1s, GA4 registra autom\u00e1ticamente ciertos eventos que UA no registra. Estas diferencias pueden resultar en discrepancias en los datos de vistas de p\u00e1gina y eventos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El seguimiento de las sesiones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UA define una sesi\u00f3n como un per\u00edodo de interacci\u00f3n continua con el sitio web que finaliza despu\u00e9s de 30 minutos de inactividad. GA4, por otro lado, considera que una sesi\u00f3n termina despu\u00e9s de 30 minutos de inactividad o a medianoche. Esta diferencia puede resultar en una discrepancia en los datos de las sesiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, las diferencias entre GA4 y UA se deben a cambios fundamentales en la forma en que se recopilan, procesan y reportan los datos. Aunque esto puede resultar en discrepancias, GA4 ofrece una visi\u00f3n m\u00e1s completa y centrada en el usuario que puede ayudar a los profesionales del marketing a entender mejor el comportamiento de los usuarios y a optimizar sus estrategias de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el lanzamiento de Google Analytics 4 (GA4) en octubre de 2020, muchos profesionales del marketing digital y propietarios de sitios web han notado diferencias significativas en los datos reportados entre GA4 y su predecesor, Universal Analytics (UA). Pero, \u00bfpor qu\u00e9 los datos no coinciden? Veamos algunas de las razones clave. Diferencias en la recopilaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencias de datos: Google Analytics 4 vs Universal Analytics - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 vs Universal Analytics. \u00bfPor qu\u00e9 los datos no coinciden? 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