{"id":16310,"date":"2023-04-27T11:50:04","date_gmt":"2023-04-27T09:50:04","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16310"},"modified":"2023-04-27T11:50:04","modified_gmt":"2023-04-27T09:50:04","slug":"emails-transaccionales","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/","title":{"rendered":"\u00bfQu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudar a mejorar las ventas de tu eCommerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el mundo del eCommerce, cada detalle cuenta cuando se trata de impulsar las ventas y mejorar la experiencia del cliente. Los emails transaccionales, aunque a menudo pasan desapercibidos, juegan un papel crucial en el \u00e9xito de cualquier negocio online. En este art\u00edculo, exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 son los emails transaccionales?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los emails transaccionales son aquellos correos electr\u00f3nicos enviados autom\u00e1ticamente en respuesta a acciones espec\u00edficas realizadas por los usuarios en tu sitio web. Estos correos forman parte de los accionables de una estrategia de <a href=\"https:\/\/trilogi.com\/agencia-connectif-marketing-automation\/\">Marketing Automation para eCommerce<\/a> y pueden incluir confirmaciones de pedido, notificaciones de env\u00edo, recordatorios de carrito abandonado, contrase\u00f1as de restablecimiento y m\u00e1s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construyendo confianza y credibilidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al proporcionar informaci\u00f3n oportuna y relevante, los emails transaccionales pueden ayudar a construir confianza y credibilidad con tus clientes. Esto es crucial para asegurar una relaci\u00f3n a largo plazo y fomentar la lealtad del cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades de ventas cruzadas y ventas adicionales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los emails transaccionales pueden ser una plataforma ideal para promocionar productos complementarios y ofrecer ventas adicionales. Por ejemplo, al enviar un correo electr\u00f3nico de confirmaci\u00f3n de compra, puedes incluir una selecci\u00f3n de productos relacionados que podr\u00edan interesar al cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recuperaci\u00f3n de carritos abandonados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los recordatorios de carrito abandonado son una excelente manera de recuperar ventas perdidas. Estos emails pueden persuadir a los clientes indecisos a completar su compra y, a menudo, resultan en una tasa de conversi\u00f3n m\u00e1s alta que los correos electr\u00f3nicos promocionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mejorando la experiencia del cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los emails transaccionales contribuyen a una experiencia de cliente excepcional al mantenerlos informados y comprometidos durante todo el proceso de compra. Esto puede llevar a un aumento en la satisfacci\u00f3n del cliente, lo que a su vez conduce a m\u00e1s ventas y referencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los emails transaccionales son una herramienta poderosa para mejorar las ventas y la experiencia del cliente en tu eCommerce. Al aprovechar su potencial para construir confianza, promover ventas cruzadas y recuperar carritos abandonados, puedes impulsar el \u00e9xito de tu negocio en l\u00ednea. No subestimes el poder de estos correos electr\u00f3nicos esenciales y comienza a optimizar tus estrategias de email marketing hoy mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo del eCommerce, cada detalle cuenta cuando se trata de impulsar las ventas y mejorar la experiencia del cliente. Los emails transaccionales, aunque a menudo pasan desapercibidos, juegan un papel crucial en el \u00e9xito de cualquier negocio online. En este art\u00edculo, exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-16310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/emails-transaccionales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi\" \/>\n<meta property=\"og:description\" content=\"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/emails-transaccionales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T09:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi the eCommerce Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi\" \/>\n<meta name=\"twitter:description\" content=\"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi the eCommerce Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/\"},\"author\":{\"name\":\"Trilogi the eCommerce Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"\u00bfQu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudar a mejorar las ventas de tu eCommerce?\",\"datePublished\":\"2023-04-27T09:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/email-transaccionales.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/\",\"name\":\"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/email-transaccionales.png\",\"datePublished\":\"2023-04-27T09:50:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/email-transaccionales.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/email-transaccionales.png\",\"width\":1200,\"height\":628,\"caption\":\"Que son los emails transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/emails-transaccionales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudar a mejorar las ventas de tu eCommerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi | The eCommerce Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi the eCommerce Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi the eCommerce Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi","description":"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/","og_locale":"es_ES","og_type":"article","og_title":"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi","og_description":"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.","og_url":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/","og_site_name":"Blog Trilogi | The eCommerce Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2023-04-27T09:50:04+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","type":"image\/png"}],"author":"Trilogi the eCommerce Agency","twitter_card":"summary_large_image","twitter_title":"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi","twitter_description":"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.","twitter_image":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi the eCommerce Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/"},"author":{"name":"Trilogi the eCommerce Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"\u00bfQu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudar a mejorar las ventas de tu eCommerce?","datePublished":"2023-04-27T09:50:04+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/emails-transaccionales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/","url":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/","name":"Emails transaccionales y c\u00f3mo pueden ayudar a tu eCommerce - Blog Trilogi","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","datePublished":"2023-04-27T09:50:04+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Exploraremos qu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudarte a aumentar las ventas de tu eCommerce.","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/emails-transaccionales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/email-transaccionales.png","width":1200,"height":628,"caption":"Que son los emails transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/emails-transaccionales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 son los emails transaccionales y c\u00f3mo pueden ayudar a mejorar las ventas de tu eCommerce?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi | The eCommerce Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi the eCommerce Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi the eCommerce Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/16310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=16310"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/16310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/16333"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=16310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=16310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=16310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}