{"id":16030,"date":"2023-02-07T13:00:00","date_gmt":"2023-02-07T12:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=16030"},"modified":"2023-02-06T13:02:21","modified_gmt":"2023-02-06T12:02:21","slug":"que-impulsa-crecimiento-comercio-electronico","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/que-impulsa-crecimiento-comercio-electronico\/","title":{"rendered":"\u00bfQu\u00e9 impulsa el crecimiento del comercio electr\u00f3nico?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, el comercio electr\u00f3nico ha experimentado un incre\u00edble crecimiento. Se calcula que en 2023 las ventas de comercio electr\u00f3nico representar\u00e1n el 17,5% del total de las ventas minoristas en todo el mundo. \u00bfQu\u00e9 est\u00e1 impulsando este crecimiento? En anteriores posts ya ve\u00edamos <a href=\"https:\/\/trilogi.com\/blog\/comercio-electronico-industria-minorista\/\">c\u00f3mo el comercio electr\u00f3nico est\u00e1 cambiando la industria minorista<\/a>, veamos ahora algunos de los principales factores que explican el auge del comercio electr\u00f3nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendencias sociales que impulsan el crecimiento del comercio electr\u00f3nico<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La creciente popularidad de las compras por m\u00f3vil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los tel\u00e9fonos inteligentes han revolucionado la forma de comprar por Internet, haci\u00e9ndola m\u00e1s f\u00e1cil y c\u00f3moda que nunca. Seg\u00fan Statista, el comercio m\u00f3vil represent\u00f3 casi el 40% de todas las transacciones de comercio electr\u00f3nico en 2018. Solo se espera que esta tendencia contin\u00fae a medida que m\u00e1s y m\u00e1s personas cambien a tel\u00e9fonos inteligentes y otros dispositivos m\u00f3viles como su principal medio de acceso a Internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"241\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials.jpg\" alt=\"telefonos inteligentes milenians ecommerce\" class=\"wp-image-16034\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials.jpg 1000w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials-300x72.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobil-ecommerce-generacion-milenials-768x185.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">El aumento de la adopci\u00f3n de m\u00e9todos de pago digitales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que los <a href=\"https:\/\/trilogi.com\/blog\/6-mejores-metodos-pago-alternativo-ecommerce\/\">m\u00e9todos de pago<\/a> digitales como PayPal, Apple Pay y Google Pay se vuelven m\u00e1s populares, los clientes se sienten cada vez m\u00e1s c\u00f3modos haciendo compras en l\u00ednea sin tener que usar una tarjeta de cr\u00e9dito o dinero en efectivo. Esto hace que sea m\u00e1s f\u00e1cil para los clientes comprar art\u00edculos desde cualquier lugar del mundo sin tener que preocuparse por los tipos de cambio de divisas o problemas de seguridad de pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La infraestructura log\u00edstica mejorada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con una infraestructura log\u00edstica mejorada, las empresas pueden enviar productos a todo el mundo de forma r\u00e1pida y rentable. Esto ha facilitado a las empresas llegar a nuevos mercados y ampliar su base de clientes m\u00e1s all\u00e1 de su \u00e1rea local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La creciente afinidad por las compras online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que los millennials se convierten en una parte m\u00e1s grande de la poblaci\u00f3n compradora, traen consigo una preferencia por las compras online en lugar de en tiendas f\u00edsicas. Seg\u00fan un estudio realizado por Coresight Research, los millennials son ahora responsables del 43% de todas las ventas de comercio electr\u00f3nico (en comparaci\u00f3n con el 34% de la Generaci\u00f3n X).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El comercio electr\u00f3nico se encuentra en una incre\u00edble trayectoria de crecimiento que no muestra signos de desaceleraci\u00f3n a corto plazo. Las fuerzas impulsoras de este crecimiento incluyen la creciente adopci\u00f3n de las compras por m\u00f3vil, la mejora de la infraestructura log\u00edstica, el aumento del uso de m\u00e9todos de pago digitales y una afinidad cada vez mayor entre la generaci\u00f3n del milenio por las compras online en lugar de en tiendas f\u00edsicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que quieran sacar partido de esta tendencia deben empezar a centrarse en desarrollar una estrategia de comercio electr\u00f3nico eficaz que tenga en cuenta estos factores si quieren seguir siendo competitivas en un mercado tan cambiante como el actual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, el comercio electr\u00f3nico ha experimentado un incre\u00edble crecimiento. Se calcula que en 2023 las ventas de comercio electr\u00f3nico representar\u00e1n el 17,5% del total de las ventas minoristas en todo el mundo. \u00bfQu\u00e9 est\u00e1 impulsando este crecimiento? En anteriores posts ya ve\u00edamos c\u00f3mo el comercio electr\u00f3nico est\u00e1 cambiando la industria minorista, veamos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-16030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 impulsa el crecimiento del comercio electr\u00f3nico? - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"Este a\u00f1o las ventas de comercio electr\u00f3nico representar\u00e1n el 17,5% del total de las ventas minoristas. \u00bfQu\u00e9 impulsa este crecimiento?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/que-impulsa-crecimiento-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 impulsa el crecimiento del comercio electr\u00f3nico? 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