{"id":15158,"date":"2022-05-11T09:44:30","date_gmt":"2022-05-11T07:44:30","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=15158"},"modified":"2022-07-19T17:48:19","modified_gmt":"2022-07-19T15:48:19","slug":"impulsa-tu-tienda-online-con-ecommerce-financing","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/impulsa-tu-tienda-online-con-ecommerce-financing\/","title":{"rendered":"Impulsa tu tienda online con eCommerce Financing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si eres una tienda de comercio electr\u00f3nico DTC y quieres crecer r\u00e1pidamente, necesitas financiaci\u00f3n. Una de las mejores opciones para hacer crecer un eCommerce es la financiaci\u00f3n basada en los ingresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfPor qu\u00e9 es tan importante la financiaci\u00f3n para tu negocio online?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los eCommerce suelen tener dificultades de liquidez, dado que siempre necesitas m\u00e1s fondos para hacer crecer el negocio; la mala gesti\u00f3n de la liquidez o la lentitud de los clientes para pagar no causan este problema. Lo causan los proveedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9janos explicarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los costes m\u00e1s significativos para cualquier negocio online es la compra de inventario. La mayor\u00eda de las empresas de comercio electr\u00f3nico se abastecen de inventario conocido como en el caso del sector de la moda, como <em>Fast Fashion<\/em>, y la raz\u00f3n es obvia: los precios son mucho m\u00e1s bajos y obtienen un mayor margen bruto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero hay una trampa. Casi siempre se obtienen unas condiciones de pago terribles. Estas terribles condiciones de pago son la raz\u00f3n por la que los eCommerce necesitan financiaci\u00f3n. La mayor\u00eda de las tiendas online tienen que soportar la cl\u00e1sica divisi\u00f3n 30\/70 &#8211; 30% de pago en el pedido y 70% de pago en el env\u00edo. Son estos t\u00e9rminos los que crean el problema de liquidez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos un ejemplo para entender por qu\u00e9 es un problema;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00eda 0: Decides que necesitas pedir nuevo inventario. Digamos que son 100.000 euros.<\/li><li>D\u00eda 1: te pones en contacto con tu proveedor para hacer el pedido. Te exigen el pago del 30% (30.000 euros) inmediatamente y t\u00fa le env\u00edas el dinero.<\/li><li>D\u00eda 28: la mercanc\u00eda est\u00e1 lista para ser enviada. Tu proveedor te exige el pago del 70% restante (70.000 euros) antes de enviar la mercanc\u00eda.<\/li><li>D\u00eda 60: despu\u00e9s de cuatro semanas en el mar, tus mercanc\u00edas llegan. Ahora tienes que llevarlas a tu almac\u00e9n y empezar a venderlas. Gastas otros 20.000 euros en marketing para asegurarte de que vendes las existencias que pediste.<\/li><li>D\u00eda 70: Ahora tienes 120.000 euros en n\u00fameros rojos. Has tenido que pagar TODO, pero todav\u00eda no has hecho ninguna venta.<\/li><li>D\u00eda 100: Tus campa\u00f1as de marketing han tenido \u00e9xito y has vendido todo el stock. Has multiplicado por 4 el precio de tus productos, por lo que has hecho 400.000 euros en ventas. Un beneficio bruto de 280.000 euros.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El retorno de la inversi\u00f3n de la compra de inventario es ENORME, gracias a los altos m\u00e1rgenes brutos del producto que vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero tienes que pagar MUCHO dinero por adelantado antes de poder obtener este retorno. Conseguir el dinero para hacer estos pedidos de inventario es muy, muy dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin dinero no hay existencias, lo que significa que no hay crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes un eCommerce, est\u00e1s muy familiarizado con este problema &#8211; y queremos ayudarte a resolverlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso nos hemos asociado con <a href=\"https:\/\/es.wayflyer.com\/partners\/trilogi\">Wayflyer<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayflyer es una forma sencilla y r\u00e1pida de conseguir financiaci\u00f3n para tu negocio. Puedes acceder a grandes cantidades de capital (desde 10.000 euros hasta 20 millones de euros) sin renunciar a la propiedad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres ver qu\u00e9 financiaci\u00f3n est\u00e1 disponible para hacer crecer tu negocio, <a href=\"https:\/\/trilogi.com\/\">cont\u00e1ctanos<\/a> y \u00a1cu\u00e9ntanos tu proyecto!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres una tienda de comercio electr\u00f3nico DTC y quieres crecer r\u00e1pidamente, necesitas financiaci\u00f3n. Una de las mejores opciones para hacer crecer un eCommerce es la financiaci\u00f3n basada en los ingresos. \u00bfPor qu\u00e9 es tan importante la financiaci\u00f3n para tu negocio online? Los eCommerce suelen tener dificultades de liquidez, dado que siempre necesitas m\u00e1s fondos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-15158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impulsa tu tienda online con eCommerce Financing - Blog Trilogi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/impulsa-tu-tienda-online-con-ecommerce-financing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsa tu tienda online con eCommerce Financing - Blog Trilogi\" \/>\n<meta property=\"og:description\" content=\"Si eres una tienda de comercio electr\u00f3nico DTC y quieres crecer r\u00e1pidamente, necesitas financiaci\u00f3n. Una de las mejores opciones para hacer crecer un eCommerce es la financiaci\u00f3n basada en los ingresos. \u00bfPor qu\u00e9 es tan importante la financiaci\u00f3n para tu negocio online? 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