{"id":14994,"date":"2021-12-28T14:07:28","date_gmt":"2021-12-28T13:07:28","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=14994"},"modified":"2022-07-19T17:48:16","modified_gmt":"2022-07-19T15:48:16","slug":"flux-panda-nuestro-nuevo-partner-de-live-streaming-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/flux-panda-nuestro-nuevo-partner-de-live-streaming-ecommerce\/","title":{"rendered":"Flux Panda, nuestro nuevo partner de Live Streaming eCommerce"},"content":{"rendered":"<p>El comercio electr\u00f3nico se vio acelerado por la pandemia, lo que ha llevado a los expertos en marketing digital y eCommerce a reinventarse para adaptarse a las nuevas demandas de los usuarios. Una de las tendencias de este 2021 y que entrar\u00e1 con fuerza en 2022 es el Social Commerce, en concreto el Live Streaming eCommerce, una pr\u00e1ctica de \u00e9xito en China y en gran expansi\u00f3n en Europa y Estados Unidos.<\/p>\n<p>Como agencia con oficinas en Shanghai y Hong Kong, hemos vivido de cerca la evoluci\u00f3n del Live Streaming eCommerce en China, la cual ha hecho que se convierta en un canal esencial de ventas online. Es por esta raz\u00f3n que hemos llegado a un acuerdo con <a href=\"https:\/\/es.fluxpanda.com\/partners\/trilogi\">Flux Panda<\/a>, la soluci\u00f3n de Live Streaming eCommerce creada en 2020 con la que combinar nuestra experiencia en marketing digital y eCommerce y si tecnolog\u00eda para implementar en Espa\u00f1a este nuevo canal de venta ya viral en varias partes del mundo.<\/p>\n<p><strong>\u00bfQu\u00e9 es el Live Streaming eCommerce? <\/strong><\/p>\n<p>El Live Streaming eCommerce es el siguiente nivel del Social Commerce, una evento de venta en directo a trav\u00e9s de plataformas digitales. Los negocios traen la cercan\u00eda de una tienda f\u00edsica al online haciendo directos donde ense\u00f1an sus productos, interact\u00faan con los usuarios que est\u00e1n conectados y estos \u00faltimos pueden a\u00f1adir al carrito y comprar desde el mismo Live Stream.<\/p>\n<p><strong>\u00a0\u00bfC\u00f3mo ponerlo en pr\u00e1ctica?<\/strong><\/p>\n<p>Empezar a poner en pr\u00e1ctica el Live Streaming eCommerce con Flux Panda es muy sencillo, solo necesitas un m\u00f3vil o un ordenador y ya podr\u00e1s hacer Live Streams en Facebook, Youtube, Instagram y la plataforma de Flux Panda \u00a1de manera simult\u00e1nea!<\/p>\n<p>\u00bfQuieres conocer los mejores trucos para sacarle el m\u00e1ximo partido a tus Live Streams? \u00a1Sigue leyendo!<\/p>\n<ul>\n<li><strong>Sube tus productos a tu tienda Flux<\/strong><\/li>\n<\/ul>\n<p>Selecciona los productos que quieres mostrar en el Live Stream. Aqu\u00ed tienes tres opciones:<\/p>\n<ul>\n<li>Mostrar t\u00fa los productos y poder resolver todas las dudas de los usuarios (eres la que mejor los conoce)<\/li>\n<li>Demostrar c\u00f3mo funciona un producto. Esto es ideal para marcas de cosm\u00e9tica, ya que pueden crear un look en directo mostrando como utilizar aquellos productos que quieren vender.<\/li>\n<li>Colaborar con un influencers para que te ayuden a hacer publicidad del evento virtual, siendo ellas las que presenten los productos. De esta manera, aquellos usuarios que ya les sigan ser\u00e1 m\u00e1s f\u00e1cil que compren, dado que ya conf\u00edan en ellos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Configura el precio y el pa\u00eds<\/strong><\/li>\n<\/ul>\n<p>Algo imprescindible antes de empezar es seleccionar la moneda que quieras que aparezca en el precio de tus productos y marcar un precio atractivo. Ten en cuenta que al poder transmitirse por redes sociales, puedes llegar a cualquier parte del mundo, por eso es tan importante que selecciones los pa\u00edses que pueden acceder a comprar tu producto.<\/p>\n<ul>\n<li><strong>Prepara tu v\u00eddeo<\/strong><\/li>\n<\/ul>\n<p>Antes de empezar el Live Stream es muy importante preparar un guion o storyboard de aquello que quieres mostrar, pero \u00a1no te preocupes! En Trilogi te ayudamos a crear el mejor guion para que tu Live Stream sea un \u00e9xito rotundo.<\/p>\n<ul>\n<li><strong>Haz una prueba<\/strong><\/li>\n<\/ul>\n<p>El entorno, la iluminaci\u00f3n y el sonido son muy importantes para que los usuarios puedan ver bien los productos y entenderte perfectamente. Hazte con las herramientas necesarias para ello y haz una prueba con la vista previa de Flux Panda, comprueba si est\u00e1s demasiado lejos o cerca o si se recortan partes importantes de la escena.<\/p>\n<p>\u00bfTodo listo? Pues ya estas preparada para iniciar tu primer Live Streaming, \u00a1ahora ya no tienes excusa! \u00bfQuieres m\u00e1s informaci\u00f3n sobre c\u00f3mo puedes incorporar esta tendencia a tu estrategia de tu tienda online? Ponte en <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">contacto con nosotros<\/a> y te acompa\u00f1aremos en todo el proceso. \u00a1Te esperamos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico se vio acelerado por la pandemia, lo que ha llevado a los expertos en marketing digital y eCommerce a reinventarse para adaptarse a las nuevas demandas de los usuarios. Una de las tendencias de este 2021 y que entrar\u00e1 con fuerza en 2022 es el Social Commerce, en concreto el Live Streaming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-14994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flux Panda, nuevo partner de Live Streaming - Blog Trilogi<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo poner en pr\u00e1ctica el Live Streaming eCommerce? 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