{"id":14760,"date":"2020-12-03T15:28:48","date_gmt":"2020-12-03T14:28:48","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=14760"},"modified":"2022-07-19T17:48:11","modified_gmt":"2022-07-19T15:48:11","slug":"black-friday-2020-balance","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/black-friday-2020-balance\/","title":{"rendered":"Black Friday y Cyber Monday 2020: analizamos las ventas de 140 tiendas online"},"content":{"rendered":"<h2 style=\"text-align: left;\">Hacemos balance del Black Friday y el Cyber Monday y apuntamos a un aumento del 41% en facturaci\u00f3n respecto a 2019<\/h2>\n<p>El Black Friday acaba de finalizar y desde <a href=\"https:\/\/trilogi.com\">Trilogi<\/a>, agencia referente en ecommerce con m\u00e1s de 20 a\u00f1os de experiencia, hemos hecho balance de las ventas de 140 ecommerce que actualmente utilizan la plataforma que comercializamos desde la agencia. Toca sacar a la luz si <a href=\"https:\/\/trilogi.com\/blog\/black-friday-2020-como-sera\/\">nuestras predicciones del Black Friday 2020<\/a> han sido ciertas. \u00bfC\u00f3mo se ha comportado el consumidor este a\u00f1o? \u00bfSe ha producido un aumento en las ventas tal como estaba previsto? \u00bfHa superado el Cyber Monday al Black Friday?<\/p>\n<p>Este 2020 se ha visto marcado por la pandemia del coronavirus y, con las restricciones en el comercio f\u00edsico, se ha observado durante todo el a\u00f1o un aumento del protagonismo del comercio electr\u00f3nico y la aparici\u00f3n de nuevos segmentos de usuarios que antes no hab\u00edan comprado online o no hab\u00edan mostrado inter\u00e9s.<\/p>\n<p>El Black Friday ha sido la prueba de fuego para la consolidaci\u00f3n del comercio electr\u00f3nico. Seg\u00fan los datos que hemos podido recoger, bas\u00e1ndonos en una <strong>muestra de 140 ecommerce y 37.746 pedidos<\/strong>, los datos nos muestran que se ha producido un <strong>aumento de un 57% en pedidos en comparaci\u00f3n con el 2019<\/strong> durante el per\u00edodo comprendido entre del 23 al 30 de noviembre, la semana del Black Friday y el Cyber Monday.<\/p>\n<p>Estos datos tambi\u00e9n establecen que <strong>durante toda la semana del Black Friday se ha producido un aumento del 41% en la facturaci\u00f3n<\/strong>, donde se observa una evoluci\u00f3n creciente a medida que se acercaba el 27 de noviembre. <strong>En cuanto al dia D, el viernes de Black Friday, se produce un aumento en las ventas de m\u00e1s de un 16% en facturaci\u00f3n y de m\u00e1s de un 28% en pedidos<\/strong>, estabiliz\u00e1ndose durante el fin de semana y no siendo tan elevado el incremento comparado con el resto de la semana.<\/p>\n<p><strong>La cifra m\u00e1s sorprendente se ha producido durante el Cyber Monday, donde han incrementado las ventas un 50% respecto el a\u00f1o pasado<\/strong>, igualando pr\u00e1cticamente las ventas del viernes de Black Friday. \u00bfEstamos ante el nuevo Black Friday? Con descuentos similares a los del Black Friday, las ventas se han disparado en el Cyber Monday. Un d\u00eda que tradicionalmente estaba reservado al sector de la tecnolog\u00eda, otros sectores no han querido perder la oportunidad de mantener sus ofertas o incluso ofrecer mejores descuentos a\u00fan.<\/p>\n<p>Desde Trilogi destacamos que entre la muestra de 140 ecommerce este a\u00f1o <strong>los consumidores han hecho m\u00e1s pedidos pero han disminuido su gasto medio en Black Friday un 10%<\/strong>, comparado en el 2019.<\/p>\n<p>Con la pandemia se hab\u00edan incorporado al canal online un target de usuarios que no hab\u00eda comprado anteriormente a trav\u00e9s de Internet. \u00bfDurante este Black Friday se ha seguido la misma tendencia? Seg\u00fan los datos extra\u00eddos durante este periodo, <strong>un 50% de los consumidores han sido nuevos usuarios<\/strong> que no hab\u00edan comprado anteriormente, lo que confirma la tendencia y consolida el canal de venta online una vez m\u00e1s.<\/p>\n<p>El comportamiento de usuario respecto a la compra online difiere dependiendo del dispositivo con el que ve las ofertas. En nuestro an\u00e1lisis se puede confirmar el liderazgo del m\u00f3vil en la captaci\u00f3n de tr\u00e1fico, pero sigue siendo el ordenador el canal preferido para hacer los pedidos durante fases en las que la compra ha sido m\u00e1s reflexiva, dado que un 53% de los pedidos durante el per\u00edodo de Black Friday han sido a trav\u00e9s de este dispositivo, seguido de los dispositivos m\u00f3viles con un 45%. Este dato consolida la tendencia de enfocar el marketing digital de captaci\u00f3n de nuevos usuarios a los dispositivos m\u00f3viles, pero sin dejar de lado el canal <em>desktop<\/em> que sigue siendo el preferido para hacer compras online. Pese a este dato, la tendencia es que cada vez m\u00e1s los dispositivos m\u00f3viles cobren importancia y se ha observado en los \u00faltimos a\u00f1os como el porcentaje de conversiones a trav\u00e9s de <em>mobile<\/em> va cobrando cada vez m\u00e1s protagonismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hacemos balance del Black Friday y el Cyber Monday y apuntamos a un aumento del 41% en facturaci\u00f3n respecto a 2019 El Black Friday acaba de finalizar y desde Trilogi, agencia referente en ecommerce con m\u00e1s de 20 a\u00f1os de experiencia, hemos hecho balance de las ventas de 140 ecommerce que actualmente utilizan la plataforma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-14760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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