{"id":14693,"date":"2020-09-18T10:56:42","date_gmt":"2020-09-18T08:56:42","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=14693"},"modified":"2022-07-19T17:48:09","modified_gmt":"2022-07-19T15:48:09","slug":"black-friday-ecommerce-preparado","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/black-friday-ecommerce-preparado\/","title":{"rendered":"Black Friday 2020: \u00bftu ecommerce est\u00e1 preparado?"},"content":{"rendered":"<h2><strong>Con la crisis del COVID-19 y el crecimiento del sector eCommerce, se espera que el Black Friday de este a\u00f1o pueda ser uno de los m\u00e1s potentes en ventas de los \u00faltimos a\u00f1os.<\/strong><\/h2>\n<p>\u00bfEst\u00e1s trabajando ya en el Black Friday? Si tu respuesta es NO, \u00a1no esperes m\u00e1s! Los eCommerce que no empiecen ya a trabajar con el objetivo de llegar a noviembre preparados, no van a conseguir cumplir los objetivos. Son muchos los eCommerce que esperan que llegue el Black Friday para hacer su particular agosto, pero la realidad es muy cruda si no est\u00e1n preparados. No vale con simplemente lanzar ofertas, hay que planificarlo bien. \u00bfTe ayudamos?<\/p>\n<h2><strong>4 recomendaciones para tener \u00e9xito este Black Friday<\/strong><\/h2>\n<p>\u00a1Va! Manos a la obra. En primer lugar, sigue estas recomendaciones si quieres subirte al tren del Black Friday este a\u00f1o:<\/p>\n<ul>\n<li>\n<h3>Empieza ahora a invertir en publicidad online.<\/h3>\n<\/li>\n<\/ul>\n<p>Ahora hay menos anunciantes pujando y es un buen momento para atraer tr\u00e1fico m\u00e1s econ\u00f3mico a tu eCommerce que despu\u00e9s podr\u00e1s reimpactar con campa\u00f1as de retargeting durante el Black Friday.<\/p>\n<ul>\n<li>\n<h3>Mejora tu eCommerce en su versi\u00f3n m\u00f3vil para vender m\u00e1s.<\/h3>\n<\/li>\n<\/ul>\n<p>Este a\u00f1o la navegaci\u00f3n a trav\u00e9s de dispositivos m\u00f3viles ha aumentado m\u00e1s de un 50% respecto al a\u00f1o anterior. Determina qu\u00e9 ajustes, mejoras y funcionalidades puedes implementar en la versi\u00f3n &#8216;mobile&#8217; de tu eCommerce para maximizar tus resultados.<\/p>\n<ul>\n<li>\n<h3>De Black Friday&#8230; a Black Week&#8230; a Black Month<\/h3>\n<\/li>\n<\/ul>\n<p><strong>El d\u00eda oficial del Black Friday es el viernes 27 de noviembre<\/strong>, pero este a\u00f1o m\u00e1s que nunca las promociones se adelantar\u00e1n y los primeros ser\u00e1n los que se llevar\u00e1n el gato al agua. Si te esperas a hacer promociones al d\u00eda 27, tu competencia ya se habr\u00e1 llevado tus clientes.<\/p>\n<ul>\n<li>\n<h3>Prepara tu eCommerce para mejorar la conversi\u00f3n<\/h3>\n<\/li>\n<\/ul>\n<p>Busca herramientas que puedan ayudarte a mejorar la conversi\u00f3n de tu eCommerce. Desde Trilogi, te recomendamos las siguientes herramientas:<\/p>\n<ul>\n<li>Buscadores inteligentes: <a href=\"https:\/\/www.doofinder.com\/es\/\">Doofinder.<\/a><\/li>\n<li>Sistemas de recuperaci\u00f3n de cestas abandonadas y otras acciones de marketing automatizado: <a href=\"https:\/\/www.salesmanago.es\/\">SALESmanago\u00a0<\/a> y <a href=\"https:\/\/connectif.ai\/\">Connectif<\/a>.<\/li>\n<li>Sellos de garant\u00eda y opiniones verificadas de usuarios: <a href=\"https:\/\/www.trustedshops.es\/\">Trusted Shops.<\/a><\/li>\n<li>M\u00f3dulos de financiaci\u00f3n de compras online: <a href=\"https:\/\/www.sequra.es\/\">SeQura,<\/a>\u00a0<a href=\"https:\/\/aplazame.com\/\">Aplazame<\/a>\u00a0y <a href=\"https:\/\/www.klarna.com\/es\/\">Klarna<\/a>.<\/li>\n<li>Sistemas de pagos: <a href=\"https:\/\/www.paypal.com\/es\/business\/platforms-and-marketplaces\">PayPal Commerce Platform<\/a>, <a href=\"https:\/\/bizum.es\/\">Bizum <\/a>y <a href=\"https:\/\/www.adyen.com\/es_ES\/\">Adyen<\/a>.<\/li>\n<\/ul>\n<p>Existen muchas en el mercado,\u00a0 busca la soluci\u00f3n que m\u00e1s encaje con tu negocio online y no dudes en implementarla en tu eCommerce.<\/p>\n<h2><strong>\u00bfQu\u00e9 tipos de promociones puedes hacer este Black Friday?<\/strong><\/h2>\n<p>\u00a1Seguimos! Ahora, toca definir tambi\u00e9n qu\u00e9 tipo de promociones puedes hacer durante el Black Friday en tu tienda online. \u00a1Ah\u00ed van algunas ideas!<\/p>\n<h3>Tipos de promociones m\u00e1s habituales durante el Black Friday:<\/h3>\n<p><strong>Promoci\u00f3n por producto.<\/strong> Esta es la m\u00e1s habitual. Se trata de aplicar descuento directo en una selecci\u00f3n de productos durante un periodo de tiempo determinado. Es importante que el precio aparezca tachado y que esta informaci\u00f3n se env\u00ede correctamente a trav\u00e9s del feed para que se muestre el precio tachado en campa\u00f1as de Facebook ADS o para que aparezca el mensaje \u201cBajada de Precio\u201d en campa\u00f1as de Display o de Shopping en Google ADS.<\/p>\n<p><strong>Promoci\u00f3n por pedido.<\/strong> Siempre es mejor que el descuento se aplique directo, pero tambi\u00e9n podemos utilizar c\u00f3digos descuento. En este caso se puede aplicar un descuento por una compra m\u00ednima de X\u20ac, en la compra de productos de una determinada categor\u00eda o en la compra de m\u00e1s de X art\u00edculos. Las opciones son infinitas.<\/p>\n<p><strong>Promoci\u00f3n de gastos de env\u00edo gratis.<\/strong> Los usuarios cada vez se fijan m\u00e1s en los gastos de env\u00edo. En un periodo como el Black Friday, donde la compra es muy impulsiva, hacer una promoci\u00f3n de env\u00edos gratuitos puede ser una buena opci\u00f3n. Establece un per\u00edodo de tiempo en el que no se aplica ning\u00fan coste de env\u00edo y ver\u00e1s que consigues aumentar las ventas.<\/p>\n<p><strong>Otros tipos de promociones.<\/strong> Existen tambi\u00e9n muchos otros tipos de promociones, como por ejemplo regalar alg\u00fan producto en el pedido, las cl\u00e1sicas promociones de 2\u00d71 o regalar un vale de descuento agresivo para una segunda compra.<\/p>\n<p><strong>Captaci\u00f3n de leads a trav\u00e9s de Venta Privada. <\/strong>La pr\u00e1ctica de avanzar el Black Friday en ventas privadas se viene aplicando de forma muy habitual los \u00faltimos a\u00f1os. Consiste en avanzar una semana el inicio del Black Friday y a cambio de captar el correo del usuario se le entrega un c\u00f3digo descuento para que pueda disfrutar antes que nadie del Black Friday.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfEst\u00e1s preparado? \u00a1El Black Friday ha empezado hoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la crisis del COVID-19 y el crecimiento del sector eCommerce, se espera que el Black Friday de este a\u00f1o pueda ser uno de los m\u00e1s potentes en ventas de los \u00faltimos a\u00f1os. \u00bfEst\u00e1s trabajando ya en el Black Friday? Si tu respuesta es NO, \u00a1no esperes m\u00e1s! Los eCommerce que no empiecen ya a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-14693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2020: \u00bftu ecommerce est\u00e1 preparado? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s trabajando ya en el Black Friday? Si tu respuesta es NO, \u00a1no esperes m\u00e1s! 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