{"id":13337,"date":"2018-10-17T09:25:45","date_gmt":"2018-10-17T07:25:45","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=13337"},"modified":"2022-07-19T17:48:00","modified_gmt":"2022-07-19T15:48:00","slug":"resumen-jornada-ecommerce-y-moda","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/resumen-jornada-ecommerce-y-moda\/","title":{"rendered":"M\u00e1s de 120 profesionales se dan cita en el FASHION ECOMMERCE: WHAT\u2019S NEXT?"},"content":{"rendered":"

El pasado mi\u00e9rcoles 10 de octubre, TLG Commerce<\/a>, agencia especializada en el desarrollo de tiendas online, estrategia y servicios de marketing digital, organiz\u00f3 en colaboraci\u00f3n con modaes.es, la primera edici\u00f3n del Fashion eCommerce: What\u2019s next?. En el evento asistieron m\u00e1s de 120 profesionales expertos en el sector, para reflexionar y debatir sobre el futuro del eCommerce en el sector de la moda.<\/strong><\/p>\n

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Durante las m\u00e1s de 3 horas de ponencias, mesas redondas y debates liderados por m\u00e1s de 15 referentes del sector online y Fashion retail en particular, los asistentes tuvieron la oportunidad de conocer las tendencias del sector eCommerce B2B \/ B2C y multimarca, adem\u00e1s de las oportunidades del Fashion eCommerce en China. La jornada fue presentada y conducida por la conocida periodista Carla Llad\u00f3, que dio paso a los diferentes debates y ponencias en la jornada.<\/p>\n

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Christian De Angelis, director general en Cinnamon News editores del diario modaes.es, lider\u00f3 la primera ponencia bajo el t\u00edtulo el t\u00edtulo Facts & Figures del eCommerce de moda online en Espa\u00f1a<\/em>, destac\u00f3 los datos m\u00e1s relevantes del sector. \u201cEl sector Fashion eCommerce sigue su crecimiento imparable, y supone el 5,4% del total de ingresos del sector en Espa\u00f1a\u201d, destac\u00f3 Christian. <\/strong><\/p>\n

\"\"<\/p>\n

Domingo Barrachina, consultor experto en el sector fashion\/retail y con experiencia en empresas como Benetton, Tous o Casta\u00f1er, comparti\u00f3 <\/strong>con la audiencia la necesidad de trasladar una propuesta y experiencia en cada uno de los canales donde est\u00e9 presente la marca, para poder diferenciarse en un entorno cada vez m\u00e1s global y competitivo<\/strong>.<\/p>\n

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Por \u00faltimo, M\u00e0rius Rossell, CEO en TLG Commerce, realiz\u00f3 la \u00faltima ponencia: eChina: el camino del eCommerce<\/em>, con su experiencia nos habl\u00f3 sobre los eCommerce de moda en China<\/strong> y de c\u00f3mo crecer nuestro negocio online.<\/p>\n

\u201cSi en Espa\u00f1a, el consumo medio del sector en canal online es de 128 \u20ac por a\u00f1o, en China superan ya los $850 por usuario al a\u00f1o\u201d. Adem\u00e1s los h\u00e1bitos de consumo y necesidades del mercado son totalmente diferentes y es clave, entender el mercado, el p\u00fablico objetivo y el canal. Actualmente el 80% utilizan el m\u00f3vil para realizar las compras de moda y el 66% de los consumidores conf\u00edan en las recomendaciones de amigos y familiares\u201d.<\/strong><\/p>\n

\"\"<\/p>\n

Contamos con un formato novedoso e innovador, el Elevator Pitch<\/strong>, que nos permiti\u00f3 dar respuesta a cuatro problemas comunes en los eCommerce de moda.<\/strong> Las respuestas fueron respondidas por expertos en tan s\u00f3lo 5 minutos, lo que permiti\u00f3 dar dinamismo, experiencia y profesionalidad. Los expertos que participaron fueron: Francisco Lobo de Emred (Sales Manago), Lloren\u00e7 Palomas de Doofinder, Juan Mac\u00edas de QaShops y Francesc Xavier Berjano de Medietrranean Consulting. Temas como la creaci\u00f3n de campa\u00f1as personalizadas, los buscadores online, los marketplaces y tener la informaci\u00f3n centralizada de los productos, fueron algunos de los temas solucionados<\/strong>.<\/p>\n

\"\"<\/p>\n

Pau Lepage, responsable del departamento de Marketing Online en TLG Commerce, moder\u00f3 las dos mesas redondas. La primera de ellas sobre Multimarca vs. Monomarca: Fortalezas y debilidades en un entorno omnicanal<\/strong>, participaron Jaime Gil de Brutal Zapas, Miquel Martorell de Carmina, Joan Sitjes de Joan Sitjes y Andrea Arquero de Antonio Miro. <\/em>Hablando desde su experiencia, se debati\u00f3 sobre las ventajas y los retos con los que se encuentran en sus tiendas online y hacia d\u00f3nde evoluciona el sector y como est\u00e1 cambiando. Temas como el precio, la recurrencia, la usabilidad web, los contenidos, etc\u2026 fueron claves en el debate para entender como las tiendas de moda multimarca y monomarca est\u00e1n viviendo el presente y piensan en el futuro.<\/p>\n

En la segunda mesa redonda particip\u00f3 Daniela De Simone de Surkana, Santi Medina de Anna Mora y Xavier Alomar de Sita Murt, <\/em>bajo el t\u00edtulo B2B vs. B2C: \u00bfNegocios complementarios o incompatibles?<\/strong> En esta mesa redonda, se debati\u00f3 sobre la importancia de la digitalizaci\u00f3n del negocio, las limitaciones en los negocios B2B y B2C y hacia d\u00f3nde va a evolucionar.<\/p>\n

\"\"<\/p>\n

El hashtag de la jornada, #eCommerceModaTLG, lleg\u00f3 a ser trending topic en Twitter durante el FASHION ECOMMERCE: WHAT\u2019S NEXT?<\/strong> que, con la participaci\u00f3n de todos los asistentes a la jornada, estuvieron twitteando con el hashtag de la jornada en todo momento, compartiendo en esta red social, sus impresiones e opiniones de la jornada.<\/p>\n

\"\"<\/p>\n

En TLG Commerce,\u00a0contamos con una gran experiencia en la\u00a0gesti\u00f3n de tiendas online de moda desde 1999<\/strong>\u00a0como Munich, EseOEse, Yerse, Carmina, Nino \u00c1lvarez, Punto Blanco, Skunkfunk, Furest, Ash, Tasc\u00f3n, Sita Murt y muchos otros, nos ha permitido vivir la evoluci\u00f3n del sector de la moda y poder anticiparnos y conocer mejor las reglas de este juego.<\/p>\n

Contacta<\/a><\/strong>\u00a0con nosotros<\/strong> y descubre c\u00f3mo nuestra experiencia, conocimientos y pasi\u00f3n por el mundo de la moda y el mundo digital te puede ayudar a anticiparte y beneficiarte de los cambios de este sector.<\/p>\n

 <\/p>\n

Mira aqu\u00ed, el \u00e1lbum de fotograf\u00edas de la jornada<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El pasado mi\u00e9rcoles 10 de octubre, TLG Commerce, agencia especializada en el desarrollo de tiendas online, estrategia y servicios de marketing digital, organiz\u00f3 en colaboraci\u00f3n con modaes.es, la primera edici\u00f3n del Fashion eCommerce: What\u2019s next?. En el evento asistieron m\u00e1s de 120 profesionales expertos en el sector, para reflexionar y debatir sobre el futuro del […]<\/p>\n","protected":false},"author":2,"featured_media":13346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[401,5,402,385,386,98,51,399,400,8,52,35],"class_list":["post-13337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news","tag-debate","tag-ecommerce","tag-ecommerce-fashon","tag-ecommerce-y-moda","tag-evento","tag-eventos-ecommerce","tag-fashion","tag-jornada","tag-jornada-ecommerce","tag-marketing-2","tag-moda","tag-tienda-online"],"yoast_head":"\nM\u00e1s de 120 profesionales se dan cita en el FASHION ECOMMERCE: WHAT\u2019S NEXT? - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"description\" content=\"El pasado 10 de octubre, TLG Commerce, organiz\u00f3 la primera edici\u00f3n del Fashion eCommerce: What\u2019s next?, que cont\u00f3 con la participaci\u00f3n del diario Modaes.es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/resumen-jornada-ecommerce-y-moda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s de 120 profesionales se dan cita en el FASHION ECOMMERCE: WHAT\u2019S NEXT? 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