{"id":12185,"date":"2018-08-07T00:00:00","date_gmt":"2018-08-06T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/ecommerce-cosmetica-belleza-china\/"},"modified":"2022-07-19T17:47:58","modified_gmt":"2022-07-19T15:47:58","slug":"ecommerce-cosmetica-belleza-china","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ecommerce-cosmetica-belleza-china\/","title":{"rendered":"Gran potencial online en China de la industria de la cosm\u00e9tica y la belleza"},"content":{"rendered":"<p>El comercio electr\u00f3nico en todo el mundo est\u00e1 en su momento m\u00e1s dulce para encontrar oportunidades. El sector de la cosm\u00e9tica y la belleza est\u00e1 en pleno auge en Asia y m\u00e1s a\u00fan en China.<\/p>\n<h3><strong>Asia-Pac\u00edfico, es el mercado m\u00e1s atractivo del mundo para las empresas del sector de la cosm\u00e9tica y la belleza.<\/strong><\/h3>\n<p>En Asia se realiza el 51% de las ventas globales. El sector de los cosm\u00e9ticos y de la belleza, ingres\u00f3 US$111.95B en el 2017, un crecimiento anual compuesto entre el 2012 y 2017 del 6%, siendo un sector muy fuerte y en constante crecimiento.<\/p>\n<p>Del sector de la cosm\u00e9tica y de la belleza, el segmento que m\u00e1s ingresos realiz\u00f3 en 2017 fue el de las cremas hidratantes faciales, con unas cifras de US$19B.<\/p>\n<h3><strong>China, el motor de crecimiento de la industria de los cosm\u00e9ticos y de la belleza en Asia.<\/strong><\/h3>\n<p>China se constituye como el segundo pa\u00eds del mundo en el mercado de la cosm\u00e9tica, por detr\u00e1s de Estados Unidos, aunque la tendencia es que China sea el primero en 2020.<\/p>\n<p>En 2016, China cerr\u00f3 con unos ingresos de US$35.4B en el sector de los productos de cosm\u00e9tica y de belleza. Con una tasa anual de crecimiento superior al 10%.<\/p>\n<p>Un 88% de mujeres chinas de entre 20 y 30 a\u00f1os usan maquillaje todos los d\u00edas, y el 63% de los hombres chinos, usan productos de belleza en alguna ocasi\u00f3n. Estos datos, constatan la importancia del sector de los productos de cosm\u00e9tica y belleza en el mercado chino.<\/p>\n<p>Del 60% de las ventas totales hechas por compa\u00f1\u00edas extranjeras, se contabiliza el 90% del valor de venta.<\/p>\n<p style=\"padding-bottom: 1em; color: #666666; font-size: 14px;\"><img decoding=\"async\" class=\"aligncenter wp-image-9957\" style=\"font-weight: bold;\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Picture1.jpg\" alt=\"\" width=\"826\" height=\"551\" \/><\/p>\n<h3><strong>El canal online, la clave para el \u00e9xito en Asia.<\/strong><\/h3>\n<p>La mayor tendencia que se observa en el canal online, es el inter\u00e9s al alza de los Influencers o los KOL (Key Opinion Leaders).<\/p>\n<p>As\u00ed lo demuestran los siguientes datos:<\/p>\n<ul>\n<li>M\u00e1s de un 37% de las compradoras, conocen los nuevos productos a trav\u00e9s de las influencers en canales online.<\/li>\n<li>El coste de un influencer por cada 1000 visitas son entre US$5 y US$10.<\/li>\n<li>El 75% de las empresas utilizan (o quieren utilizar) el marketing de influencers como parte de su estrategia.<\/li>\n<\/ul>\n<p>De esta forma podemos constatar la importancia que han adquirido los Influencers en este sector.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> Ecommerce isn&#8217;t the cherry on the cake, it becomes the new cake <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>says Jean-Paul Agon, CEO of L&#8217;Oreal Group<\/strong><\/p>\n<p>En datos generales, la cuota de mercado de los canales de venta online crece, con una tasa superior al 40%. El 77% de ventas online son realizadas en ciudades de nivel 1 y 2.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10282\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.jpg\" alt=\"\" width=\"669\" height=\"362\" \/><\/p>\n<p>Se ve claramente una tendencia al alza de la compra online de productos de cosm\u00e9tica y belleza, por lo que es importante y muy interesante disponer de un eCommerce adaptado a las nuevas formas de compra de los clientes, y, a las nuevas tendencias del mercado.<\/p>\n<p>En <a href=\"https:\/\/trilogi.com\/\">TLG Commerce<\/a> somos especialistas en la creaci\u00f3n de tiendas online para el mercado Asi\u00e1tico. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Preg\u00fantanos<\/a> para conocer m\u00e1s detalles. \u00a1<a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Te ayudamos<\/a> en tu proyecto!<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Fuentes: Statista, Euromonitor International Reports, cirs-reach.com, HKTDC Research, cosmeticsdesign-asia.com.<\/em><\/p>\n<p><em>Fuente de las im\u00e1genes:\u00a0<a href=\"https:\/\/www.pexels.com\/\">Pexels\u00a0<\/a><\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en todo el mundo est\u00e1 en su momento m\u00e1s dulce para encontrar oportunidades. El sector de la cosm\u00e9tica y la belleza est\u00e1 en pleno auge en Asia y m\u00e1s a\u00fan en China. Asia-Pac\u00edfico, es el mercado m\u00e1s atractivo del mundo para las empresas del sector de la cosm\u00e9tica y la belleza. En [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[490],"tags":[176,66,383,340,4,5,320,35,191],"class_list":["post-12185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-internacional","tag-asia","tag-china","tag-comercio-electronico","tag-cosmetica-y-belleza","tag-e-commerce-2","tag-ecommerce","tag-influencers","tag-tienda-online","tag-vender-online-china"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran potencial online en China de la industria de la cosm\u00e9tica y la belleza - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ecommerce-cosmetica-belleza-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gran potencial online en China de la industria de la cosm\u00e9tica y la belleza - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico en todo el mundo est\u00e1 en su momento m\u00e1s dulce para encontrar oportunidades. El sector de la cosm\u00e9tica y la belleza est\u00e1 en pleno auge en Asia y m\u00e1s a\u00fan en China. Asia-Pac\u00edfico, es el mercado m\u00e1s atractivo del mundo para las empresas del sector de la cosm\u00e9tica y la belleza. 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