{"id":12156,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/farmacia-online\/"},"modified":"2022-07-19T17:47:52","modified_gmt":"2022-07-19T15:47:52","slug":"farmacia-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/farmacia-online\/","title":{"rendered":"El canal online podr\u00e1 mantener y ampliar el mercado de la farmacia"},"content":{"rendered":"<p>El pasado 28 de noviembre <a href=\"https:\/\/trilogi.com\/\">TLG Commerce <\/a> reuni\u00f3 todos los actores del sector farmac\u00e9utico en una jornada sobre eCommerce y Farma. En el debate, los participantes concluyeron que la apuesta por la venta a trav\u00e9s de la farmacia online ser\u00e1 clave para poder mantener y ampliar el mercado actual.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9031\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/FOTO-DEBATE-1024x473.jpg\" alt=\"debate sobre farmacia online\" width=\"750\" height=\"346\" \/><\/p>\n<p>La jornada, en la que participaron oficinas de farmacia, distribuidores y laboratorios, evidenci\u00f3 las preocupaciones que todos los actores comparten en relaci\u00f3n a la comercializaci\u00f3n digital de los productos farmac\u00e9uticos.<\/p>\n<p>Abri\u00f3 la jornada Alberto P\u00e9rez, gerente eCommerce en Cofares. El directivo fue muy claro en su ponencia y advirti\u00f3 a sus colegas que si no eran ellos los que vend\u00edan a trav\u00e9s de Internet, la industria terminar\u00eda vendiendo sus productos a gran consumo y las farmacias acabar\u00edan siendo \u201cuna puerta lateral de los centros de salud\u201d.<\/p>\n<p>Lloren\u00e7 Palomas, director comercial de TLG Commerce, anim\u00f3 a los presentes a dar el paso. \u00a0Present\u00f3 un estudio sobre buenas pr\u00e1cticas de venta online, despu\u00e9s de analizar <a href=\"https:\/\/www.esdemarketing.com\/mejores-farmacias-online\/\">las 10 farmacias online espa\u00f1olas con m\u00e1s tr\u00e1fico en Espa\u00f1a<\/a>. Entre otras conclusiones, el experto en eCommerce, afirm\u00f3 que la correlaci\u00f3n entre visibilidad de una tienda online en Google y el n\u00famero de referencias de la misma tienda es directa, a m\u00e1s referencias m\u00e1s visibilidad. En este enlace puedes ver su ponencia:<\/p>\n<p><iframe title=\"\u201cLas parafarmacias online en Espa\u00f1a. Mejores pr\u00e1cticas\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmNAqCmkZ1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>La jornada termin\u00f3 con un debate entre Alberto P\u00e9rez, gerente eCommerce en Cofares, Valero Pallas, director general en Farm\u00e0cies Ecoceutics, Alfonso Fuertes, fundador de Farmaconfianza.com, Jos\u00e9 Luis Belvis, KAM &amp; CCSD Nestl\u00e9 Health Science y Ver\u00f3nica D\u00edaz \u00c1lvarez, Country Digital Manager en Nestl\u00e9 Health Science, que se a\u00f1adi\u00f3 a la mesa.<\/p>\n<p><iframe title=\"DEBATE \u2013 La venta online en la farmacia: \u00bfQui\u00e9n se beneficia?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fJRTV4Sd9ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Todos los participantes, moderados por Pau Lepage, Digital Marketing Manager en TLG Commerce, estuvieron de acuerdo en que la transformaci\u00f3n digital del sector es una necesidad para mantener y ampliar su mercado actual. Adem\u00e1s de poder dar servicio, de esta manera, a un nuevo consumidor que no renuncia a la oficina f\u00edsica de farmacia pero que tambi\u00e9n quiere beneficiarse de las ventajas que le ofrece la farmacia online.<\/p>\n<p>TLG Commerce est\u00e1 programando otras jornadas para 2018, <a href=\"https:\/\/trilogi.com\/blog\/\">sigue nuestro blog<\/a> y conecta con la actualidad eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 28 de noviembre TLG Commerce reuni\u00f3 todos los actores del sector farmac\u00e9utico en una jornada sobre eCommerce y Farma. En el debate, los participantes concluyeron que la apuesta por la venta a trav\u00e9s de la farmacia online ser\u00e1 clave para poder mantener y ampliar el mercado actual. La jornada, en la que participaron [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-12156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El canal online podr\u00e1 mantener y ampliar el mercado de la farmacia - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/farmacia-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El canal online podr\u00e1 mantener y ampliar el mercado de la farmacia - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"El pasado 28 de noviembre TLG Commerce reuni\u00f3 todos los actores del sector farmac\u00e9utico en una jornada sobre eCommerce y Farma. 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