{"id":12153,"date":"2017-11-16T00:00:00","date_gmt":"2017-11-15T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/jornada-ecommerce-y-farmacia\/"},"modified":"2023-07-17T16:34:40","modified_gmt":"2023-07-17T14:34:40","slug":"jornada-ecommerce-y-farmacia","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/jornada-ecommerce-y-farmacia\/","title":{"rendered":"Jornada gratuita sobre eCommerce y Farmacia"},"content":{"rendered":"<p><a href=\"https:\/\/trilogi.com\/\">TLG Commerce<\/a>, agencia especializada en el desarrollo de tiendas online y servicios de marketing digital, organiza una <strong>jornada gratuita sobre eCommerce y Farmacia el pr\u00f3ximo 28 de noviembre en el <a href=\"http:\/\/www.ohlaeixample.com\/\">Ohla Eixample de Barcelona<\/a>.\u00a0<\/strong><\/p>\n<p>Responsables de compa\u00f1\u00edas del sector farmac\u00e9utico como Alberto P\u00e9rez, gerente eCommerce en <a href=\"https:\/\/www.cofares.es\/\">Cofares<\/a>, Valero Pallas, director general en <a href=\"http:\/\/www.ecoceutics.com\/\">Farm\u00e0cies Ecoc\u00e8utics<\/a>, Jose Luis Belvis en Nestle Health Science &#8211; Pamlab, o Alfonso Fuertes fundador de <a href=\"https:\/\/www.farmaconfianza.com\/\">Farmaconfianza<\/a> protagonizar\u00e1n un debate bajo el t\u00edtulo <strong>\u201cLa venta online en farmacia: \u00bfqui\u00e9n se beneficia?\u201d<\/strong><\/p>\n<p>Los directivos responder\u00e1n a \u00e9sta y a otras muchas preguntas que se plantean el sector farmac\u00e9utico: \u00bfCu\u00e1l es la respuesta del paciente\/consumidor?\u00a0 \u00bfSigue teniendo sentido la tienda f\u00edsica? \u00bfD\u00f3nde queda el consejo del farmac\u00e9utico? \u00bfC\u00f3mo la digitalizaci\u00f3n puede aumentar la fidelizaci\u00f3n? \u00bfQu\u00e9 estrategia de precios se debe seguir?\u00a0\u00bfLos laboratorios vender\u00e1n sus productos de forma directa?<\/p>\n<h2>eCommerce y Farmacia: un nuevo canal de ventas<\/h2>\n<p>Aunque las normativas de car\u00e1cter legal han ralentizado el proceso, <strong>el sector farmac\u00e9utico llega a la digitalizaci\u00f3n de la comercializaci\u00f3n de sus productos con el af\u00e1n de ganar posiciones con agilidad<\/strong>. Cada vez son m\u00e1s las farmacias que consideran que pueden satisfacer sus clientes a trav\u00e9s del entorno digital e indagan en los nuevos procesos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8847\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/fotolia_48073390_ejemplo_tienda_online_farmacia.jpg\" alt=\"Jornada eCommerce y Farmacia organizada por TLG Commerce (Trilogi)\" width=\"750\" height=\"315\" \/><\/p>\n<p>La imagen de la marca, la especializaci\u00f3n, la captaci\u00f3n\u00a0 de tr\u00e1fico, la fidelizaci\u00f3n, la comunicaci\u00f3n de valor. Todos son aspectos relevantes para posicionarse en el mundo online.<\/p>\n<p>Durante la jornada, Lloren\u00e7 Palomas, director comercial en TLG Commerce, presentar\u00e1 un <strong>an\u00e1lisis sobre el estado actual de las farmacias online en Espa\u00f1a<\/strong> y Pancho P\u00e9rez, eCommerce Technical Presales Manager en Comercia Global Payments se referir\u00e1 al sector desde la perspectiva de los <strong>sistemas de pago.<\/strong><\/p>\n<p>Una oportunidad para conocer c\u00f3mo debe evolucionar el sector farmac\u00e9utico en relaci\u00f3n a la transformaci\u00f3n digital de los procesos de comercializaci\u00f3n, <strong>atenci\u00f3n y fidelizaci\u00f3n del nuevo paciente\/consumidor.<\/strong><\/p>\n<p>La jornada, que cuenta con la colaboraci\u00f3n de <a href=\"https:\/\/www.comerciaglobalpayments.com\/\">Comercia Global Payments<\/a>, est\u00e1 organizada por TLG Commerce, una agencia fundada en 1999 con la vocaci\u00f3n de facilitar la venta online. TLG ha desarrollado la plataforma eCommerce <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce, <\/a>que compite con las mejores soluciones que existen actualmente en el mercado. Media Markt, Lacoste, Volkswagen o Farmaconfianza son algunas de las marcas que funcionan con la plataforma de TLG.<\/p>\n<p>Puedes realizar<a href=\"https:\/\/trilogi.com\/jornada-ecommerce-farma\/\"> <strong>aqu\u00ed la inscripci\u00f3n<\/strong><\/a> a la jornada sobre eCommerce y Farmacia del pr\u00f3ximo martes 28 de noviembre .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce, agencia especializada en el desarrollo de tiendas online y servicios de marketing digital, organiza una jornada gratuita sobre eCommerce y Farmacia el pr\u00f3ximo 28 de noviembre en el Ohla Eixample de Barcelona.\u00a0 Responsables de compa\u00f1\u00edas del sector farmac\u00e9utico como Alberto P\u00e9rez, gerente eCommerce en Cofares, Valero Pallas, director general en Farm\u00e0cies Ecoc\u00e8utics, Jose [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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