{"id":12133,"date":"2017-05-24T00:00:00","date_gmt":"2017-05-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/volkswagen-elige-tlg-commerce\/"},"modified":"2022-07-19T17:47:47","modified_gmt":"2022-07-19T15:47:47","slug":"volkswagen-elige-tlg-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/volkswagen-elige-tlg-commerce\/","title":{"rendered":"Volkswagen Store elige TLG Commerce para impulsar su tienda online"},"content":{"rendered":"<p>Volkswagen Store apuesta por <a href=\"https:\/\/trilogi.com\/\">TLG Commerce<\/a>\u00a0para impulsar su tienda dedicada a los accesorios y art\u00edculos de lifestyle de la marca.<\/p>\n<p><a href=\"https:\/\/store.volkswagen.es\/VAE\/ACCESORIOS\/PRD\/web\/vwacc\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-7984\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Volkswagen-store.png\" alt=\"\" width=\"750\" height=\"488\" \/><\/a><\/p>\n<p>El <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">departamento de marketing<\/a> de la agencia eCommerce trabaja junto a Volkswagen en la mejora del posicionamiento de la tienda online con la realizaci\u00f3n de acciones que favorecen el aumento de tr\u00e1fico. En este sentido, los esfuerzos se centran en optimizar el marketing de contenidos y realizar campa\u00f1as de Search a nivel estacional y de branding a trav\u00e9s de las redes sociales.<\/p>\n<p>La misi\u00f3n del departamento de marketing de TLG Commerce va un paso m\u00e1s all\u00e1 y realiza tambi\u00e9n un estudio sobre la navegaci\u00f3n de los visitantes al eCommerce de Volkswagen. El objetivo es ayudar a los responsables de la tienda online a conceptualizar una nueva categorizaci\u00f3n de los productos que permita, entre otras mejoras, aumentar la tasa de conversi\u00f3n de la tienda.<\/p>\n<h2>Este verano estar\u00e1 lista la nueva Volkswagen Store<\/h2>\n<p><a href=\"https:\/\/store.volkswagen.es\/VAE\/ACCESORIOS\/PRD\/web\/vwacc\">Volkswagen Store<\/a> pasar\u00e1\u00a0 a formar parte, en breve, de los eCommerce desarrollados con la soluci\u00f3n SaaS <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a>.\u00a0 Despu\u00e9s de esta primera fase de colaboraci\u00f3n, basada en servicios de marketing, Volkswagen Store apuesta por realizar un cambio de plataforma que ya se est\u00e1 desarrollando en TLG Commerce y que est\u00e9 lista este verano.<\/p>\n<p>La nueva tienda online facilitar\u00e1 poder aplicar un mejor tratamiento a los contenidos, enriquecer la usabilidad y en definitiva modernizar la experiencia de navegaci\u00f3n a los usuarios. Adem\u00e1s de la propuesta de un nuevo dise\u00f1o, acorde con la imagen de la marca,\u00a0 se trabaja para dar una mejor respuesta a la <a href=\"http:\/\/ecommerce-news.es\/actualidad\/nuria-basi-60-los-pedidos-lacoste-se-hacen-traves-del-movil-58967.html\" target=\"_blank\" rel=\"noopener noreferrer\">navegaci\u00f3n m\u00f3vil<\/a>, cada vez m\u00e1s determinante a la hora de efectuar compras digitales.<\/p>\n<p>Los responsables de Volkswagen conf\u00edan en que esta colaboraci\u00f3n proporcione una mejor experiencia a los usuarios de Volkswagen Store, adapt\u00e1ndose mejor a las tendencias actuales relacionadas con posicionamiento, navegaci\u00f3n y contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen Store apuesta por TLG Commerce\u00a0para impulsar su tienda dedicada a los accesorios y art\u00edculos de lifestyle de la marca. El departamento de marketing de la agencia eCommerce trabaja junto a Volkswagen en la mejora del posicionamiento de la tienda online con la realizaci\u00f3n de acciones que favorecen el aumento de tr\u00e1fico. En este sentido, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[],"class_list":["post-12133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Store elige TLG Commerce para impulsar su tienda online - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/volkswagen-elige-tlg-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen Store elige TLG Commerce para impulsar su tienda online - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Volkswagen Store apuesta por TLG Commerce\u00a0para impulsar su tienda dedicada a los accesorios y art\u00edculos de lifestyle de la marca. El departamento de marketing de la agencia eCommerce trabaja junto a Volkswagen en la mejora del posicionamiento de la tienda online con la realizaci\u00f3n de acciones que favorecen el aumento de tr\u00e1fico. 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