{"id":12130,"date":"2017-04-25T00:00:00","date_gmt":"2017-04-24T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/business-case-lacoste\/"},"modified":"2024-11-28T07:28:49","modified_gmt":"2024-11-28T06:28:49","slug":"business-case-lacoste","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/business-case-lacoste\/","title":{"rendered":"N\u00faria Basi: \u00abEl 60% de los pedidos de Lacoste se hacen a trav\u00e9s del m\u00f3vil\u00bb"},"content":{"rendered":"<p>N\u00faria Basi desvela los detalles de la gesti\u00f3n de la tienda online de Lacoste, desarrollada con la soluci\u00f3n LogiCommerce de <a href=\"https:\/\/trilogi.com\/\">TLG\u00a0Commerce<\/a>. \u00a0En el business case, la presidenta de Basi Group afirma que la tienda online se ha convertido en la boutique flagship de la marca en Espa\u00f1a, ya que \u00abpermite mostrar todo el producto con la misma imagen y sin limitaciones de espacio\u00bb.<\/p>\n<p><iframe title=\"Business Case Tienda online  Lacoste | TLG\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gkWcUC4Ovqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>En el caso de \u00e9xito, la reconocida empresaria valora el trabajo realizado por los equipos de TLG Commerce y de Basi Group. Un completo equipo humano que colabor\u00f3 coordinadamente para poder lanzar el eCommerce con tan solo tres meses. La relaci\u00f3n de ambos equipos continua siendo muy estrecha ya que ahora es el <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">departamento de marketing<\/a> de TLG Commerce el que ayuda a Basi Group a impulsar estrategias de venta.<\/p>\n<p>Destaca tambi\u00e9n el buen funcionamiento de la <a href=\"https:\/\/trilogi.com\/blog\/amazon-web-services-aws-crea-case-study-la-plataforma-tlg-commerce\/\">plataforma autoescalable<\/a> de TLG Commerce que \u00abresponde perfectamente\u00bb, a\u00fan cuando\u00a0el tr\u00e1fico se multiplica de forma repentina. En el caso de Lacoste, Basi desvela que en Black Friday el tr\u00e1fico se multiplica por ocho.<\/p>\n<h2>El m\u00f3vil, el\u00a0dispositivo con m\u00e1s conversi\u00f3n<\/h2>\n<p>Seg\u00fan los datos del equipo que lidera Basi, el 60% de las compras realizadas en la tienda online de Lacoste se realizan a trav\u00e9s del m\u00f3vil. El resto de compras se reparten de la siguiente forma: un 30% son compras realizadas a trav\u00e9s de ordenadores y finalmente un 10% las que se realizan a trav\u00e9s de tablets.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7854\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Trilogi_Lacoste.00_02_18_15.Still005-ConvertImage.jpg\" alt=\"\" width=\"750\" height=\"422\" \/><\/p>\n<p>Uno de los muchos aspectos que satisface a N\u00faria Basi es la sinergia que se ha conseguido entre los dos canales de venta, ON y OFF. Su esp\u00edritu estrat\u00e9gico y comercial aporta un an\u00e1lisis positivo a los porcentajes de recogidas y devoluciones en tienda. Dos oportunidades que su equipo comercial aprovecha para estimular la compra, tambi\u00e9n en las tiendas f\u00edsicas.<\/p>\n<p>El localizador de tiendas y la personalizaci\u00f3n de los productos, a trav\u00e9s de una funcionalidad que se ofrece de forma exclusiva en el eCommerce, son dos aspectos m\u00e1s que la empresaria tambi\u00e9n destaca .<\/p>\n<p>Lacoste es una de las m\u00e1s de 300 marcas que conf\u00edan en la soluci\u00f3n SaaS<a href=\"https:\/\/trilogi.com\/ecommerce-software\/\"> LogiCommerce<\/a>.\u00a0Si est\u00e1s interesado en conocer c\u00f3mo funciona, no dudes en<a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\"> contactar<\/a> con nosotros. \u00bfQuieres que te enviemos un acceso a la demo de la soluci\u00f3n?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00faria Basi desvela los detalles de la gesti\u00f3n de la tienda online de Lacoste, desarrollada con la soluci\u00f3n LogiCommerce de TLG\u00a0Commerce. \u00a0En el business case, la presidenta de Basi Group afirma que la tienda online se ha convertido en la boutique flagship de la marca en Espa\u00f1a, ya que \u00abpermite mostrar todo el producto con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[5,217,318],"class_list":["post-12130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news","tag-ecommerce","tag-lacoste","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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